/Companies

TrueNorth

DefunctYC W20

San Francisco, US · Founded 2019 · 60 employees · 24 known investors

Find your way into TrueNorth

Sign up to see every warm intro you have to TrueNorth

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the TrueNorth team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

TrueNorth operates a digital loadboard and AI-powered freight matching platform that connects brokers with vetted carriers. The platform automates load matching for brokers and dispatching for carriers, using machine learning to improve matches over time.

Also known as Honest Freight Inc. · Honest Freight

Founders & leadership· Y Combinator alumni (W20)

TrueNorth was founded in 2019 by Sanjaya Wijeratne and Jin Stedge.

SWSanjaya Wijeratne
Sanjaya WijeratneFounderuntil 2026Cofounder of TrueNorth, which operates a digital loadboard and AI-powered freight matching platform that connects brokers with vetted carriers.
JSJin Stedge
Jin StedgeFounderuntil 202630 Under 30 2021
NR
Nate ReicherDirector, Revenue until 2026
IR
Ian RoughleyVice President Engineeringuntil 2026
MD
Mike DavidianVice President of Biz Opsuntil 2026
SB
Sharon BustamanteRecruitment Coordinatoruntil 2026

Investors · 24

PJClisted by PJCProvidence · $500K – $1.5M

How we know: the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

20VCreportedLondon · $250K – $5M

How we know: Y Combinator's founder network · Not right? Tell us

Fifth Down CapitalreportedDover

How we know: techcrunch.com · Y Combinator's founder network · Not right? Tell us

FlexportreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

GSRreportedNew York

How we know: funding news · Not right? Tell us

Hyphen CapitalreportedSan Francisco · $150K – $5M

How we know: the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

K5 VenturesreportedIrvine · $25K

How we know: Y Combinator's founder network · Not right? Tell us

Lachy Groomreported

How we know: Y Combinator's founder network · Not right? Tell us

MischiefreportedSan Francisco · $1M – $5M

How we know: Y Combinator's founder network · Not right? Tell us

Original CapitalreportedMiami

How we know: techcrunch.com · Y Combinator's founder network · Not right? Tell us

Primer VenturesreportedPalo Alto

How we know: Y Combinator's founder network · Not right? Tell us

Sam Altmanreported

How we know: Y Combinator's founder network · Not right? Tell us

Soma CapitalreportedSacramento · $100K – $300K

How we know: Y Combinator's founder network · Not right? Tell us

Venture Investment AssociatesreportedPeapack

How we know: Y Combinator's founder network · Not right? Tell us

Also in the syndicate · 1

Flexport Fund

Funding

SEC filings, press & company announcements

$50M disclosed across 1 of 2 rounds · 2021–2025

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through TrueNorth went on to found or lead other companies.

Related companies · 5

Companies working in the same space as TrueNorth.

Legal entities · 1

corporate structure
Honest Freight Inc.

In the news

Frequently asked questions

What does TrueNorth do?
TrueNorth operates a digital loadboard and AI-powered freight matching platform that connects brokers with vetted carriers. The platform automates load matching for brokers and dispatching for carriers, using machine learning to improve matches over time.
Who founded TrueNorth?
TrueNorth was founded by Sanjaya Wijeratne, Jin Stedge in 2019.
Who are TrueNorth's investors?
TrueNorth's investors include PJC, Scribble Ventures, Y Combinator, 137 Ventures, 20VC, Fifth Down Capital, Flexport, GSR and 15 more.
How much funding has TrueNorth raised?
TrueNorth has disclosed $50M raised across 1 of its 2 known rounds.
Where is TrueNorth headquartered?
TrueNorth is headquartered in San Francisco, US.