TrueNorth
DefunctYC W20San Francisco, US · Founded 2019 · 60 employees · 24 known investors
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TrueNorth operates a digital loadboard and AI-powered freight matching platform that connects brokers with vetted carriers. The platform automates load matching for brokers and dispatching for carriers, using machine learning to improve matches over time.
Also known as Honest Freight Inc. · Honest Freight
Founders & leadership· Y Combinator alumni (W20)
TrueNorth was founded in 2019 by Sanjaya Wijeratne and Jin Stedge.

Investors · 24
How we know: the VCSheet dataset · Y Combinator's founder network · Not right? Tell us
How we know: Scribble Ventures's portfolio page · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us
How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: techcrunch.com · Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: the VCSheet dataset · Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Y Combinator's founder network · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: techcrunch.com · Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: techcrunch.com · Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$50M disclosed across 1 of 2 rounds · 2021–2025
- $50MSeries BDec 2021 · 2 sources
137 Ventures, Fifth Down Capital, Flexport Fund, K5 Global, Original Capital, Tribe Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
2 people who came through TrueNorth went on to found or lead other companies.
Related companies · 5
Companies working in the same space as TrueNorth.
Legal entities · 1
corporate structureIn the news
Frequently asked questions
- What does TrueNorth do?
- TrueNorth operates a digital loadboard and AI-powered freight matching platform that connects brokers with vetted carriers. The platform automates load matching for brokers and dispatching for carriers, using machine learning to improve matches over time.
- Who founded TrueNorth?
- TrueNorth was founded by Sanjaya Wijeratne, Jin Stedge in 2019.
- Who are TrueNorth's investors?
- TrueNorth's investors include PJC, Scribble Ventures, Y Combinator, 137 Ventures, 20VC, Fifth Down Capital, Flexport, GSR and 15 more.
- How much funding has TrueNorth raised?
- TrueNorth has disclosed $50M raised across 1 of its 2 known rounds.
- Where is TrueNorth headquartered?
- TrueNorth is headquartered in San Francisco, US.




















