Tray
Founded 2012 · 134 employees on LinkedIn · 9 known investors
Find your way into Tray
210 people in our graph share verified history with the Tray team — schools, employers, funds. One of them is your warm intro.
Catherine Bergersenunlockedknows Dominic Lewis · together at University of Bath
×11knows the team · via University of Bath
Tray provides an integration and automation platform that connects over 700 enterprise systems, automates workflows, and orchestrates AI agents that work alongside teams. It targets enterprise businesses building integrations and workflow automation.
Founders & leadership
Tray was founded in 2012 by Rich Waldron, Alistair Russell, and Dominic Lewis.
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Alistair RussellinFounderAlistair Russell is the founder of Tray, an enterprise orchestration platform that integrates over 700 systems and automates workflows and AI agent deployment. He previously worked in enterprise software and automation solutions.
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Dominic LewisinFounderDominic Lewis leads sales, partnerships, and business development at Tray, an integration and workflow automation platform that connects enterprise systems.
Investors · 9
Acequia Capital (AceCap)Seattle · $100K – $5M
Ballpark VenturesCheltenham
FirestartrLondon
Mosaic VenturesLondon · $1M – $10M
AngelPadreportedSan Francisco · $120K
GGV CapitalreportedMenlo Park
Playfair CapitalreportedLondon · $130K – $1.9M
Redpoint VenturesreportedWoodside · $100K – $10M
True VenturesreportedSan Francisco · $500K – $3M
Founder mafia
2 people who came through Tray went on to found or lead other companies.
Competitors · 9
by search overlap
Truera8 shared keywordsSnowflake is a fully managed cloud data platform that integrates data ingestion, processing, analysis, and AI application development across multiple cloud providers. It serves enterprise customers with unified security, governance, and infrastructure for building data and AI workloads.
Notion7 shared keywordsNotion offers a workspace platform for teams to manage projects, documentation, and tasks through customizable views like Gantt charts and Kanban boards. The product serves small to large organizations across multiple functions including engineering, product, and design teams.
Asana7 shared keywordsAsana is a collaborative work management platform that helps teams align work to goals, coordinate tasks, and automate processes using AI-powered workflows. The platform serves organizations of all sizes seeking to improve productivity, visibility, and execution across teams and departments.
Integrate7 shared keywordsIntegrate.io provides data integration and pipeline automation solutions for data teams to build and manage data workflows independently, particularly for platforms like Salesforce without requiring IT support.
Leadspicker6 shared keywordsLeadspicker provides a platform that automates lead generation and outreach through LinkedIn and email, targeting sales teams, recruiters, and entrepreneurs. The tool consolidates prospecting, data enrichment, and sequencing functions with AI-powered agents to streamline the sales pipeline.
Dialpad6 shared keywordsDialpad provides a platform that transforms customer conversations into actionable intelligence for businesses. The company serves organizations seeking to improve their operations through conversation analytics and insights.
RingCentral5 shared keywordsRingCentral provides cloud-based unified communications and AI-powered contact center solutions for businesses, serving over 600,000 customers worldwide. The platform integrates voice, video, messaging, and conversation intelligence to enable secure, efficient enterprise communications.
Recurly5 shared keywordsRecurly provides a subscription management platform that automates recurring billing, payments recovery, churn reduction, and revenue recognition for digital commerce and subscription businesses. It offers tools for flexible plan launches, subscriber retention, in-app engagement, ASC-606/IFRS-15 compliance, and AI-powered insights, plus integrations with CRM, ERP, payments, and Shopify.
Workato5 shared keywordsWorkato provides an integration and automation platform that connects enterprise applications and data systems across cloud and on-premise environments.
Companies competing with Tray for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Tray do?
- Tray provides an integration and automation platform that connects over 700 enterprise systems, automates workflows, and orchestrates AI agents that work alongside teams. It targets enterprise businesses building integrations and workflow automation.
- Who founded Tray?
- Tray was founded by Rich Waldron, Alistair Russell, Dominic Lewis in 2012.
- Who are Tray's investors?
- Tray's investors include Acequia Capital (AceCap), Ballpark Ventures, Firestartr, Mosaic Ventures, AngelPad, GGV Capital, Playfair Capital, Redpoint Ventures and 1 more.