Tray
9 known investors
Tray provides an integration and automation platform that connects over 700 enterprise systems, automates workflows, and orchestrates AI agents that work alongside teams. It targets enterprise businesses building integrations and workflow automation.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSaaS
Founders & leadership
Investors · 9
Acequia Capital (AceCap)Seattle · $100K – $5M
Ballpark VenturesCheltenham
FirestartrLondon
Mosaic VenturesLondon · $1M – $10M
AngelPadreportedSan Francisco · $120K
GGV CapitalreportedMenlo Park
Playfair CapitalreportedLondon · $130K – $1.9M
Redpoint VenturesreportedWoodside · $100K – $10M
True VenturesreportedSan Francisco · $500K – $3M
Competitors · 9
by search overlapTruera8 shared keywordsSnowflake is a fully managed cloud data platform that integrates data ingestion, processing, analysis, and AI application development across multiple cloud providers. It serves enterprise customers with unified security, governance, and infrastructure for building data and AI workloads.
Notion7 shared keywordsNotion offers a workspace platform for teams to manage projects, documentation, and tasks through customizable views like Gantt charts and Kanban boards. The product serves small to large organizations across multiple functions including engineering, product, and design teams.
Asana7 shared keywordsAsana is a collaborative work management platform that helps teams align work to goals, coordinate tasks, and automate processes using AI-powered workflows. The platform serves organizations of all sizes seeking to improve productivity, visibility, and execution across teams and departments.
Integrate7 shared keywordsIntegrate.io provides a data integration platform with tools for building ETL/ELT pipelines, letting teams prepare and load data such as Salesforce data without relying on IT. It serves data and business teams looking to automate data integration workflows.
Leadspicker6 shared keywordsLeadspicker provides an AI-powered platform that automates the entire sales prospecting workflow, including prospect discovery, data enrichment, lead scoring, and multichannel outreach for revenue teams. The platform uses AI agents to find prospects across the internet, enrich their data, and route leads to sales representatives automatically.
Dialpad6 shared keywordsDialpad provides a platform that transforms customer conversations into actionable intelligence for businesses. The company serves organizations seeking to improve their operations through conversation analytics and insights.
RingCentral5 shared keywordsRingCentral provides cloud-based unified communications and AI-powered contact center solutions for businesses, serving over 600,000 customers worldwide. The platform integrates voice, video, messaging, and conversation intelligence to enable secure, efficient enterprise communications.
Recurly5 shared keywordsRecurly provides a subscription management platform that automates recurring billing, payments recovery, churn reduction, and revenue recognition for digital commerce and subscription businesses. It offers tools for flexible plan launches, subscriber retention, in-app engagement, ASC-606/IFRS-15 compliance, and AI-powered insights, plus integrations with CRM, ERP, payments, and Shopify.
Workato5 shared keywordsWorkato provides an integration and automation platform that connects enterprise applications and data systems across cloud and on-premise environments.
Companies competing with Tray for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Tray do?
- Tray provides an integration and automation platform that connects over 700 enterprise systems, automates workflows, and orchestrates AI agents that work alongside teams. It targets enterprise businesses building integrations and workflow automation.
- Who founded Tray?
- Tray was founded by Rich Waldron, Alistair Russell, Dominic Lewis.
- Who are Tray's investors?
- Tray's investors include Acequia Capital (AceCap), Ballpark Ventures, Firestartr, Mosaic Ventures, AngelPad, GGV Capital, Playfair Capital, Redpoint Ventures and 1 more.





