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TO THE MARKET
Techstars '18New York City, US · 23 employees on LinkedIn · 9 known investors
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TO THE MARKET guides consumers to make purchasing decisions aligned with ethical and sustainable sourcing values, based on principles from its founder's best-selling book on conscious consumption.
Also known as TO THE MARKET · TTM
Founders & leadership
Board
Investors · 9
How we know: Belle Impact Fund's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Curate Capital's portfolio page · board seat on SEC Form D · Not right? Tell us
How we know: Forward Venture Capital's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Keyhorse Capital's portfolio page · Not right? Tell us
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How we know: Matchstick Ventures's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$2.2M disclosed across 1 round · 2023
▶$2.2MraisedOct 2023 · 34 investors · RetailingRule 506(b)
- Jane Mosbacher MorrisExecutive Officer, Director
- Yu Jin HanDirector
- Mary Susan WilberdingDirector
- Carrie ColbertDirector
- Offering amount
- $12.1M
- Amount sold
- $2.2M
- First sale
- Oct 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026TO THE MARKET is a supply chain company that pairs software with ethical sourcing services. Its traceVERA platform is positioned to give brands and enterprises real-time transparency and actionable insight into their supply chains, with the stated aims of lowering risk, reducing cost and supporting sustainability goals. Capabilities described by the company and its investor profile include proprietary digitized vendor scoring, procurement workflows, automated reporting, factory vetting and monitoring, and quantified impact measurement.
Alongside the software, the company sources and sells custom and branded merchandise — apparel, bags and accessories, including organic-blend tees, hoodies, crewnecks and polo shirts sold under the Global Good vendor label at prices up to $128 — produced through a network of vetted suppliers selected on criteria such as wages, factory safety and material inputs. Messaging on the company site also frames its sourcing offering around tariff resilience.
The company's mission derives from founder and CEO Jane Mosbacher Morris's book "Buy the Change You Want to See," a consumer guide to purchasing decisions intended to drive social and environmental change.
Business model
TO THE MARKET combines enterprise software with sourcing and product supply. Clients use its digitized vendor scoring, procurement workflows and automated reporting to manage ethical and sustainable supply chains, and the company also sources and sells custom and branded products manufactured through its vetted supplier network. The company describes an annual revenue run rate generated from enterprise clients.
Revenue is generated from enterprise clients via its supply chain software and from sales of sourced custom and branded products, including direct online sales of apparel and accessories.
Traction
The company reports an annual revenue run rate from diverse enterprise clients including TD Bank, Red Hat, Sephora and Walgreens, and lists Visa, Progressive and Bloomingdale's among clients. It states operations in eight regions with a team of one to five employees, and cites Inc. 5000 and Inc. Best in Business recognition.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
TO THE MARKET positions itself as a platform serving ethical and sustainable supply chains for large corporate buyers facing rising demand for operational transparency, citing enterprise clients such as Walgreens, TD Bank, Sephora, Visa, Progressive and Bloomingdale's, as well as Red Hat, Genumark and Hearst.
The company points to proprietary digitized vendor scoring, procurement workflow automation and automated reporting, a vetted and monitored factory network, quantified impact reporting, and a leadership team it describes as C-level operators with prior exit experience.
Technology
traceVERA supply chain software providing real-time transparency, digitized vendor scoring, procurement workflows, automated reporting and impact quantification; the consumer storefront runs on an e-commerce platform with collections for apparel, bags and accessories.
Go-to-market
The company sells directly to enterprises, inviting prospects to schedule a discovery call, and markets through client references, industry recognitions and trade show presence in textile and apparel sourcing.
Large enterprises and brands with sourcing and procurement operations, including financial services, retail, technology and pharmacy chains, plus buyers of custom branded merchandise.
Geography
Headquartered in New York City, with its investor profile listing the company as virtual and operating across eight regions.
History
The company's mission is rooted in the ideas set out by founder Jane Mosbacher Morris in her book "Buy the Change You Want to See," a consumer guide to purchasing decisions that drive change; those principles underpin its ethical and sustainable sourcing approach. It has since built an enterprise supply chain software offering, traceVERA, and a branded product line, accumulating recognitions including Fast Company Innovation by Design, Inc. Best in Business and the Inc. 5000, and a 2020 Fortune listing of its CEO among the 25 World's Greatest Leaders. It is profiled as a venture in Unreasonable Group's New Frontiers portfolio.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 4
Companies working in the same space as TO THE MARKET.
Timeline · 2
launches, deals, and filingsThe company reports being awarded Fast Company's Innovation by Design recognition for its ethical supply chain software, alongside Inc. Best in Business and Inc. 5000 recognition.
Fortune recognized TO THE MARKET's founder and CEO on its list of the 25 World's Greatest Leaders in 2020.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- TO THE MARKETtothemarket.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does TO THE MARKET do?
- Supply chain software and ethical sourcing company offering the traceVERA transparency platform and custom branded products.
- Who founded TO THE MARKET?
- TO THE MARKET was founded by Jane Mosbacher Morris.
- Who are TO THE MARKET's investors?
- TO THE MARKET's investors include Belle Impact Fund, Curate Capital, Forward Venture Capital, Keyhorse Capital, LDR Ventures, Matchstick Ventures, Purple Sage Ventures, Techstars and 1 more.
- How much funding has TO THE MARKET raised?
- TO THE MARKET has disclosed $2.2M raised across 1 round.
- Where is TO THE MARKET headquartered?
- TO THE MARKET is headquartered in New York City, US.