Who founded Thinglink?

Thinglink was founded by Ulla-Maaria Koivula in 2010.

Who are Thinglink's investors?

Thinglink's investors include 500 Global, Inventure, Lifeline Ventures, Social Starts, Inventure.

Where is Thinglink headquartered?

Thinglink is headquartered in Palo Alto, US.

Thinglink

Palo Alto, US · Founded 2010 · 30 employees on LinkedIn · 5 known investors

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ThingLink is an AI-powered platform for creating interactive immersive learning experiences that annotate physical and digital environments with rich media. The platform serves educators, trainers, and organizations seeking to modernize learning content for schools and enterprises.

AI & Machine Learning Developer Tools EdTech Enterprise Software SaaS

Founders & leadership

Thinglink was founded in 2010 by Ulla-Maaria Koivula.

Ulla-Maaria KoivulaFounder & CEOUlla-Maaria Koivula founded ThingLink after pursuing doctoral research at the University of Helsinki and London School of Economics, focusing on interactive media technology and augmented learning environments. She has spoken and published on internet-of-things topics in technology and education venues including TEDx, The Next Web, and Wired.

Investors · 5

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Inventurelisted by InventureHelsinki · $330K – $5.5M

How we know: Inventure's portfolio page · Not right? Tell us

Lifeline Ventureslisted by Lifeline VenturesHelsinki

How we know: Lifeline Ventures's portfolio page · funding news · techcrunch.com · the VCSheet dataset · Not right? Tell us

Social Startslisted by Social StartsSan Francisco

How we know: Social Starts's portfolio page · the VCSheet dataset · Not right? Tell us

InventurereportedHelsinki · $330K – $5.5M

How we know: a partner's Signal profile · funding news · Not right? Tell us

Funding

SEC filings, press & company announcements

Undisclosed amountseed fundingOct 2010
Inventure, Lifeline Ventures
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

3 people who came through Thinglink went on to found or lead other companies.

Stefan GroschupfCTOFounded Automation Hero +2 Albert NazanderWeb Software Engineer, employee #4Founded Meru Health Olli GunstBusiness Development InternFounded Blok

Related companies · 3

Canva, Inc.Design platform; Blackbird invested when it was just an idea and in every round since.

GeniallyGenially is a platform for creating interactive and animated content, with built-in AI tools for content generation. It serves professionals across education, marketing, corporate training, and communications who need to produce engaging visual presentations and learning materials.

ArticulateArticulate provides cloud-based e-learning authoring tools for teams to create and collaborate on interactive online training courses. The platform serves corporate training and instructional design teams needing to develop responsive, multi-device learning content.

Companies working in the same space as Thinglink.

In the news

Thinglink, the product tagging startup, raises $1m for its in-image ad network • TechCrunchtechcrunch.com · Oct 2010

Frequently asked questions

What does Thinglink do?: ThingLink is an AI-powered platform for creating interactive immersive learning experiences that annotate physical and digital environments with rich media. The platform serves educators, trainers, and organizations seeking to modernize learning content for schools and enterprises.
Who founded Thinglink?: Thinglink was founded by Ulla-Maaria Koivula in 2010.
Who are Thinglink's investors?: Thinglink's investors include 500 Global, Inventure, Lifeline Ventures, Social Starts, Inventure.
Where is Thinglink headquartered?: Thinglink is headquartered in Palo Alto, US.