Blok

Blok is a Finland-based real estate brokerage that operates through a digital platform rather than a traditional branch-based agency model. Sellers list and sell residential properties online with support from a licensed brokerage team, and the company states that its approach reduces commissions by an average of about €6,000 per sale. Its service covers the common Finnish housing types, including apartment blocks (kerrostalo), terraced houses (rivitalo), semi-detached (paritalo), detached and separate single-family homes.

The platform includes a consumer-facing instant valuation tool that estimates a home's value using more than twenty variables and lets owners track value development over time through a price-monitoring feature. On the buy side, Blok invites prospective buyers to describe their desired home and then searches for matching properties outside the publicly listed market. Customer-facing service is provided in Finnish, English and Swedish, and the seller process includes elements such as professional photography and 3D material, with owners able to conduct viewings themselves.

Business model

Brokerage service for residential property transactions, delivered through an online platform combined with a shared advisory team, positioned on lower commission costs than a traditional agent.

Commissions from brokered residential property sales, marketed as producing average savings of roughly €6,000 versus traditional brokerage fees.

Traction

Company-reported figures include 5,000+ homeowners who have sold via Blok, cumulative transacted home value of more than €1,120 million, an NPS of 80 and a 4.5/5 Google review rating.