The Folklore
Techstars '21New York City, US · Founded 2018 · 35 employees on LinkedIn · 8 known investors
Find your way into The Folklore
601 people in our graph share verified history with the The Folklore team — schools, employers, funds. One of them is your warm intro.
Wesley Barrowunlockedknows Amira Rasool · together at Techstars (overlapped)
×11knows the team · via Techstars
The Folklore is an all-in-one platform enabling small brands to sell across multiple marketplaces, social platforms, and search engines from a single dashboard, while offering AI-powered marketing tools and international fulfillment services. The platform targets independent and emerging brands seeking to scale globally.
Founders & leadership
The Folklore was founded in 2018 by Amira Rasool.
AR
Amira RasoolinFounder & CEOPrior to founding the company in 2018, she worked as a freelance writer and editor covering culture and fashion for publications including TIME, Vogue, and WWD; she holds a degree in African American and African Studies from Rutgers University and a Master of Philosophy in African Studies from the University of Cape Town.
Investors · 8
Backbone AngelsToronto
Black Tech Nation VenturesPittsburgh · $250K – $1M
Fab Co-Creation Studio VenturesSan Francisco · $250K – $1Mvia Odile Roujol · inferred
TechstarsBoulder · $220K
Benchstrength PartnersreportedNew York
Fearless FundreportedAtlanta · $250K – $3M
Slauson & Co.reported · 3 sourcesLos Angeles · $300K
Also in the syndicate · 1
Benchstrengthlead
Funding
SEC filings, press & company announcements$3.4M disclosed across 1 of 2 rounds · 2024
- $3.4Mseed funding roundApr 2024 · 3 sources
Benchstrength (lead), Black Tech Nation Ventures, Slauson & Co., Techstars
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 10
by search overlap
Poshmark, Inc.176 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Stripe116 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Tipalti114 shared keywordsTipalti is an AI-powered finance automation platform that automates accounts payable, mass payments, procurement, and employee expenses for growing companies. The platform serves businesses seeking to streamline financial operations and reduce manual finance tasks.
Industries113 shared keywordsJ.P. Morgan is a global financial services firm serving corporations and individuals in more than 100 countries, offering investment research, tools, data, analytics, and advisory services. It supports institutional investors, asset and fund managers, hedge funds, broker dealers, and equity issuers with liquidity, fixed income strategies, and equity compensation solutions.
Bill.com Holdings, Inc.112 shared keywordsBILL is a unified financial operations platform that automates accounts payable, receivables, and spend management for businesses. The platform processes over $345 billion in annual payment volume and serves nearly 500,000 customers across the US and 130+ countries.
Resolve112 shared keywordsResolve provides a platform that unifies B2B payments, invoicing, and net terms financing in a single embedded solution for business buyers and sellers across ecommerce, marketplaces, and traditional sales channels.
Shopmy99 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Garmentory96 shared keywordsGarmentory is an online marketplace that curates and sells fashion, home goods, and kids' items from vetted independent boutiques and emerging designers. The platform emphasizes quality, limited-run pieces, and sustainable consumption through its resale section called The Loop.
Highradius91 shared keywordsHighRadius provides software for order-to-cash and treasury finance operations, including credit, collections, deductions, cash application, and invoicing and payments automation. It serves large enterprises and Fortune 1000 companies looking to improve financial performance metrics such as Days Sales Outstanding.
Ramp87 shared keywordsRamp offers a finance platform that combines corporate cards, expense management, and AI-driven automation for receipt capture, transaction coding, and reimbursements. It serves finance teams and businesses looking to consolidate spending tools and automate accounting workflows.
Companies competing with The Folklore for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does The Folklore do?
- The Folklore is an all-in-one platform enabling small brands to sell across multiple marketplaces, social platforms, and search engines from a single dashboard, while offering AI-powered marketing tools and international fulfillment services. The platform targets independent and emerging brands seeking to scale globally.
- Who founded The Folklore?
- The Folklore was founded by Amira Rasool in 2018.
- Who are The Folklore's investors?
- The Folklore's investors include Backbone Angels, Black Tech Nation Ventures, Fab Co-Creation Studio Ventures, Techstars, Benchstrength Partners, Fearless Fund, Slauson & Co..
- How much funding has The Folklore raised?
- The Folklore has disclosed $3.4M raised across 1 of its 2 known rounds.
- Where is The Folklore headquartered?
- The Folklore is headquartered in New York City, US.