Tapcart
6 known investors
Tapcart is a mobile commerce platform for Shopify brands that helps merchants build custom mobile apps to improve customer experience and drive sales. The platform enables ecommerce companies to create mobile shopping experiences that strengthen brand-customer relationships.
Also known as Tapcart Inc.
Founders & leadership
Investors · 6
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Company profile
researched Aug 2026Tapcart provides a platform for building and operating branded mobile shopping apps for Shopify stores. Merchants use it to design an app storefront, sync content from their website, merchandise products, and run marketing and retention programs inside the app without in-house mobile development.
The product set includes an app studio for building and updating app content, a marketing suite covering push notifications, in-app pop-overs, a personal inbox, personalized offers, A/B testing, segmentation and personalization tokens, and a set of AI features: AI-generated and behavior-triggered push notifications, a personalized "For You" feed ranked by shopper searches, taps and cart adds, AI Scenes & Video for placing products or model imagery into generated environments, and an "Autopilot" capability that automates workflows such as detecting campaigns, syncing website content and assembling app blocks. The most recent release described on the company site, Tapcart v20, adds a loyalty center, conditional app content, custom onboarding, one-time-password login, expanded fonts and icons, global components, a command-line interface and developer documentation. Personalization is described as drawing on shopper behavior, user attributes and data from more than 100 million orders processed by Tapcart merchants.
Supporting resources include case studies, a help center, blog, Tapcart Academy, a podcast hub and the "UnTapped" community, alongside a partner program for referring and finding implementation partners.
Business model
Tapcart sells software to Shopify merchants; its site lists pricing and a demo-request path, and states that the marketing suite features are available at no added cost within the platform.
Traction
Company-reported figures include more than 100 million orders processed by Tapcart merchants, 98.4% in-app user retention, and customer case-study metrics such as 218% and 35% higher revenue per session than web, 67% higher conversion rate on app versus mobile website, 56% higher sales per session, and 23% higher average order value in app. Named customers referenced include BÉIS and Credo Beauty.
Latest developments
The company promotes Tapcart v20, described as a "New Customer HQ" release adding a loyalty center, conditional app content, custom onboarding, OTP login, expanded fonts and icons, global components, a CLI and new developer docs, alongside an AI feature suite (AI push notifications, For You feed, AI Scenes & Video, App Studio AI and Autopilot) and a 2026 BFCM data report.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a mobile commerce platform for fast-growing Shopify brands, stating that it processes 30% of revenue for such brands and citing customer-reported gains in revenue per session, conversion rate and average order value on app versus mobile web.
Technology
Mobile app storefronts generated and managed through Tapcart's app studio, with website content syncing, plus AI and agentic automation used for push notification generation, real-time personalized feed ranking, product imagery generation (AI Scenes & Video) and automated app maintenance. Developer-facing tooling includes a CLI, global components and developer documentation.
Go-to-market
Direct sales motion centered on booking a demo or requesting a walkthrough, supported by content marketing (blog, BFCM data report, case studies, podcast, Tapcart Academy), a customer community, and a two-sided partner program for agency and solution partners.
Shopify-based direct-to-consumer and ecommerce brands, with industry pages for fashion and apparel, beauty and cosmetics, food and beverage, and health and wellness.
Geography
Offices at 1417 6th St, Floor 2, Santa Monica, California, with a US contact phone number.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Tapcart went on to found or lead other companies.
Competitors · 1
by search overlapCompanies competing with Tapcart for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Tapcarttapcart.co · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tapcart do?
- Tapcart is a mobile commerce platform that lets Shopify brands build and run AI-powered branded shopping apps.
- Who founded Tapcart?
- Tapcart was founded by Eric Netsch, Sina Mobasser.
- Who are Tapcart's investors?
- Tapcart's investors include Greycroft, Act One Ventures, Amplify.LA, Evolution VC Partners, Left Lane Capital, SignalFire.