Wellness & Fitness Startups

Brand Fit is a branding studio that helps founders of Series A and later companies evolve their brand identity and systems to support scaling, investment, partnerships, and category leadership. It focuses on wellbeing-oriented brands across people, animals, and the planet, working primarily with Australian companies.

1 investor

BRC Healthcare is an addiction and mental health treatment provider operating since 2006, offering evidence-based programs including detox, inpatient and outpatient rehab, and therapy for substance use and co-occurring mental health conditions. It serves individuals seeking recovery, including veterans, across its centers in Austin, Manor, and Elgin, Texas.

1 investor

Bream is a social platform designed for women over 50 to form friendships and meaningful connections through affinity groups and shared experiences, both virtual and local.

1 investor

Crystal Breth is a breath freshening mint product that uses CO₂-powered crystals with zinc to neutralize bad breath at the source. The product is designed for consumers seeking immediate and long-lasting breath freshness.

1 investor

Brewery Gulch Inn & Spa is a luxury resort and spa located on the Northern Mendocino coast in California that offers accommodations, farm-to-table dining, wellness treatments, and event spaces for guests seeking a high-end coastal retreat.

1 investor

BridgeAthletic provides strength and conditioning software that enables coaches and athletes to create customized training programs, deliver remote or in-person instruction, and monitor progress through analytics. The platform serves coaches, athletes, and sports organizations across all performance levels.

1 investor

Bridges Consumer Healthcare markets consumer health products, including the KT brand of kinesiology tape and a KT Pain Relief line of wearable pain relief patches and topical menthol and lidocaine creams.

1 investor

BrightGuard makes touch-free sunscreen dispensers and supplies sunscreen for outdoor venues such as aquatic centers, beaches, parks, golf courses, sports venues, and businesses to support sun safety programs. The company serves communities across the United States and Canada with the goal of reducing skin cancer and sun damage.

1 investor

Brightn is a mental wellness application that uses personalized life statements and AI-adjusted daily actions to help users balance their health, wealth, and purpose. The app treats wellness as an ongoing process rather than a one-time solution.

1 investor

Lucidity manufactures and distributes lighting products and fixtures across multiple consumer brands, serving retailers globally with wellness-focused and design-led lighting solutions.

1 investor

Brilliantly Warm develops a wearable heating device worn in a bra that provides whole-body warmth for women. The patent-pending technology is designed for comfort and daily use without adhesives, chemicals, or cords.

1 investor

Briogeo is a haircare brand that makes products formulated with naturally derived ingredients and its "6-free" clean science standard, excluding sulfates, silicones, phthalates, parabens, DEA, and artificial dyes. It markets its GeoActive formulations as high-performance haircare for consumers seeking clean beauty products.

1 investor

Bristol Hospice provides in-home hospice and palliative care focused on comfort, symptom management, and emotional and spiritual support for patients with terminal illness and their families. Its interdisciplinary teams of nurses, aides, social workers, chaplains, and volunteers serve patients at home, in assisted living, and nursing homes across the United States.

1 investor

Brite Trace is a healthcare technology company offering a caregiving platform and educational courses to help family and professional caregivers coordinate dementia and Alzheimer's care, track behaviors, organize care information, and access research-backed guidance. It serves caregivers, families, healthcare professionals, and senior care organizations.

1 investor

Broadstep is a behavioral health provider serving South Carolina that offers comprehensive services for individuals with intellectual and developmental disabilities, mental health conditions, and co-occurring disorders. The organization provides person-centered, trauma-informed care through clinicians, direct support staff, and behavioral health experts.

1 investor

Brooklyn Boulders (BKB) operates climbing gyms and fitness spaces that also offer yoga, boxing, training classes, co-working areas, and event space. It serves climbers and fitness enthusiasts through a membership community with locations in New York City and Chicago.

1 investor

Brota is a Chilean brand that makes plant-based superfood products, including probiotic snack bars for children and organic ingredients such as maqui, cacao, spirulina and matcha. Its products are vegan, free of added sugar, and several carry USDA organic certification.

1 investor

Brown Girl Jane is a wellness and beauty brand offering clean, vegan, and cruelty-free products made with clinically-studied, ethically-sourced ingredients. It sells directly to consumers.

1 investor

BRYM offers focus-training software designed to improve concentration and reduce errors, drawing on research and performance data from corporate partners such as Kia. The product frames focus as a trainable skill in an attention-economy context.

1 investor

BryoSphere Biotechnologies uses a proprietary moss biomanufacturing platform to produce bioactive ingredients for skincare, targeting concerns such as hyperpigmentation, inflammation, and aging. It supplies these sustainably sourced ingredients to beauty brands.

1 investor

B.T.R. Nation makes plant-based, low-sugar protein and keto snack bars marketed as nutrient-dense alternatives to processed snacks. The brand sells directly to consumers through flavors such as Dark Chocolate Brownie, Cinnamon Cookie Dough, and Peanut Butter Chocolate Chip Bliss.

1 investor

BUBS Naturals sells dietary supplements and wellness products such as collagen, featuring third-party certified ingredients (NSF for Sport, Whole30). The brand donates a portion of its profits to veteran-focused charities.

1 investor

Buckeye Home Health Care provides in-home medical treatment and care coordination services for patients recovering at home, administered by various healthcare professionals under physician orders. The company serves patients and families seeking home-based care alternatives to hospital and clinic settings.

1 investor

Buckeye Hospice Care provides physical, occupational, and speech therapy services as part of hospice care, focusing on patient safety, comfort, and quality of life.

1 investor