Wellness & Fitness Startups

Lully develops consumer sleep products for children and their families, including under-the-mattress technology that uses timed vibrations to prevent night terror episodes. The company combines a user-centric approach with clinical sleep research to address problems in children's sleep.

2 investors

Lumenate offers a smartphone app and a light mask called Nova that use precise flickering light sequences to synchronise brainwaves and guide users into meditative, semi-psychedelic states. It targets consumers seeking improved mental wellbeing through guided journeys for exploration, relaxation, and sleep.

2 investors

Lumeria makes the Lumoscope, a multi-spectrum skin imaging scanner that clips onto a phone and uses RGB, UV, and polarized light to track skin conditions such as fine lines, tone, texture, pigment, and vascularity. Paired with an AI assistant called Lumi, it offers consumers personalized skincare routines, ingredient analysis, and progress tracking for at-home skin monitoring (not medical diagnosis).

2 investors

Lupa Run offers personal audio running coaching that guides users during their runs, combining training courses (from 0 to 10k+) with meditation, breathing, and mindfulness practices. It provides a subscription app with pacing tools for iOS and Apple Watch, aimed at runners seeking both physical improvement and mental wellbeing.

2 investors

LUS (Love Ur Self) Brands is a Toronto-based e-commerce beauty brand selling hair care products for people with naturally curly, wavy, and kinky-coily hair. Its product line uses a simplified 3-step system of water-activated styling products customized for different hair types.

2 investors

LUWI is a women-led company developing sexual healthcare products, with a focus on contraception designed around pleasure. Its main product, LUWI Finer Liner, is a hormone-free, latex-free contraceptive intended to prevent STIs while preserving sensation.

2 investors

MadeMan offers a simplified, two-step skincare regimen designed for men who seek an efficient alternative to complex routines. The company targets busy men who prioritize both personal health and time efficiency.

2 investors

Mamava designs, engineers, and manufactures freestanding lactation pods for workplaces and public spaces, along with breastfeeding resources for employers and organizations and a free app that helps parents locate lactation spaces. Its pods are produced at the company's facility in Springfield, Vermont, and are installed across the United States and beyond.

2 investors

Mamio is a mobile app that helps mothers find and connect with other mothers nearby for friendship and mutual support, using a swipe-based matching approach. It targets mothers, particularly those on maternity leave, in the Czech market.

2 investors

Manuka Health produces wellness products derived from bee-sourced ingredients — mānuka honey, propolis, and royal jelly. It positions these as a holistic wellness range for consumers.

2 investors

Maslow is a platform for managing employee benefits, incentives, and rewards that helps organizations recognize and retain talent through flexible, personalized offerings. The platform centralizes and automates benefit programs across multiple countries and company sizes.

2 investors

Massage Envy is a franchised chain of wellness locations offering therapeutic massage, assisted stretch, facials, and advanced skin services such as chemical peels and dermaplaning to consumers. It operates hundreds of franchised locations nationwide in the US and offers a membership with monthly wellness sessions.

2 investors

Matchaful is a female-founded purveyor of premium matcha and plant-based botanical beverages and snacks with an emphasis on sustainable, single-origin sourcing and organic practices. The company operates retail cafes in Manhattan and sells products online, offering ceremonial-grade matcha, creative lattes, elixirs, and chef-crafted plant-forward snacks.

2 investors

Matter develops a consumer iOS app that helps users track positive emotions and brain activity to improve subjective well-being. The company partners with academic institutions to identify biomarkers for happiness and mental health.

2 investors

MDalgorithms uses computer vision and AI to analyze users' skin and hair from photos taken in its mobile apps and websites, then ships personalized treatment kits to their homes. The company serves consumers with acne and hair loss conditions in the direct-to-consumer dermatology market, with products available in the US and UK.

2 investors

Med247 is a Vietnamese health and wellness brand that offers nutritional supplements and vitamins to consumers, supported by a team of medical experts and doctors. It aims to help Vietnamese consumers understand the value of dietary supplements for health improvement and disease prevention.

2 investors

MedKart is an Indian e-commerce platform selling pharmaceuticals and health products, including branded supplements and vitamins for consumers.

2 investors

MeetMindful is an online dating site, part of the Conscious Dating Network, that connects spiritually aware, eco-minded, and holistic singles seeking meaningful relationships. Operating since 2000, it offers a shared member database across a family of values-based niche dating sites.

2 investors

Menda Health develops digital health solutions grounded in modern pain science, working with board-certified physicians and specialists to address chronic pain conditions like back pain, sciatica, and migraines.

2 investors

Men's Health is a media publication producing editorial content on fitness, health, nutrition, and wellness aimed at a male audience, covering topics such as workouts, weight loss, and medical trends. It also offers a daily email newsletter with workouts, weight loss advice, and meal plans.

2 investors

Merci Handy produces natural hand sanitizing gels with plant-based ingredients and multiple fragrance options, marketed as portable personal care products for consumers.

2 investors

Microgenesis offers a science-based, functional wellness program focused on reproductive health and fertility, analyzing factors such as inflammation, gut health, metabolism, stress, and physical activity. It provides an initial free assessment, personalized consultations to interpret results, and a 90-day plan for individuals working toward pregnancy.

2 investors

Milamend develops science-backed dietary supplements focused on women's hormonal health, including formulas for conditions such as PCOS. The brand sells its products direct-to-consumer and emphasizes third-party testing and community-driven formulation.

2 investors

Mindance offers a mental health app and health-insurance-covered online stress management courses, providing guided meditation, mindfulness exercises, sleep stories, and coaching for individuals, employees, and families. Based in Germany, it is a subsidiary of the work-life balance provider pme Familienservice Group.

2 investors