Wellness & Fitness Startups

nosh is a subscription meal-delivery service offering frozen prepared dishes designed by registered dietitians and chefs, with every menu item held to standards of 30g or less carbohydrates and 2.5g or less salt. It targets busy consumers in Japan seeking convenient health management, offering 100+ rotating menu items delivered ready to heat in a microwave.

1 investor

Famione provides online fertility and family-planning support services staffed by specialists, including its "Famiwan" consultation service and test kits. It offers these to individuals as well as to companies as an employee benefit and to local governments as resident support, and engages in femtech and well-being collaborations and research.

1 investor

Heaven Retreat develops and sells vacation villas in rural Japan, offering shared ownership experiences combined with curated entertainment and hospitality services. The company positions itself as blending real estate sales with experiential entertainment, bringing the international "sharing villa" culture to Japan's regional markets.

1 investor

LEBER is a smartphone app offering a "doctor sharing platform" that lets users consult with physicians 24/7 and monitor their health. It is marketed to employers as a way to support employee health.

1 investor

Japanese operator of fee-based senior nursing homes and elderly care facilities, running multiple residences under the "Long Life" brand. The company also operates food services, service and education businesses, and an international arm that exports Japanese-style care services abroad.

1 investor

Viomi makes home water filtration and purification products — including reverse osmosis purifiers, under-sink filters, and water filter pitchers — along with related home appliances such as espresso machines and ice makers. The company (NASDAQ: VIOT) sells consumer water and kitchen hardware to households in the United States.

1 investor

半亩花田 (Ban Mu Hua Tian) is a Chinese personal care and cosmetics brand that develops skincare and body/hair care products based on natural plant and flower ingredients. With 16 years of operation, it focuses on R&D in natural botanical skincare and markets its products domestically as a homegrown Chinese personal care brand.

1 investor

I-ne is a beauty company that develops and sells consumer beauty and personal care products under a "Social Beauty Innovators" philosophy focused on customer experiences. It operates in the beauty industry with an emphasis on combining business and sustainability strategies.

1 investor

C-HASplus is a Kumamoto University-affiliated venture that provides co-development support for pharmaceuticals, health foods, and cosmetics by combining natural-product discovery, a plant information database, and a C. elegans-based healthspan evaluation technology. It serves companies, universities, and government bodies, drawing on regional natural resources in Kumamoto, Japan.

1 investor

MASHU operates a chain of nine full-service beauty salons in Osaka, Japan, offering hair styling, makeup, nails, facial esthetics, and eyelash extensions. It bases its services on a proprietary "suit-matching" method that assesses each client's skin tone, bone structure, eye color, hair, and scalp to recommend personalized styles.

1 investor

Mealthy offers nutrition and dietary guidance delivered by nutrition specialists and supported by AI, aimed at helping users improve eating habits and lose weight. It serves health insurance associations with diabetic nephropathy and dialysis-prevention programs, corporate clients with employee health management support, and partners via healthcare system integration, in Japan.

1 investor

menopeer provides B2B research, consulting, marketing, and advertising services for companies targeting women in perimenopause and menopause, drawing on insights and a user base from its "Lumino" menopause app. Its clients include pharmaceutical, cosmetics/consumer-goods, OTC drug/food, advertising, retail, and service companies seeking to understand and reach this demographic.

1 investor

AgeWell Japan operates Motto Mate, a service that dispatches vetted young partners to seniors' homes to help with daily-life tasks such as smartphone and internet setup, shopping errands, accompanying outings, document preparation, and conversation. Aimed at independent-living seniors in Japan, it focuses on improving quality of life rather than nursing or medical care.

1 investor

Morght is a Japanese company focused on sleep and recovery products, operating the sleep brand "NELL" which sells pocket-coil mattresses, wooden bed frames, bedding, and recovery wear. Its products target consumers seeking better sleep and fatigue recovery.

1 investor

Neu Brains applies neuroscience through wearable brain-measurement devices, brain-training tools delivered via web and apps, and brain-testing services used by universities, companies, and research institutions. It provides brain-age checks and measurement-based feedback intended to support cognitive health awareness.

1 investor

PITTAN develops health-tracking products that visualize the body's condition accurately and simply, including a sweat analysis kit used to optimize nutritional balance. The company operates in the consumer healthcare space.

1 investor

Waqoo is a Japanese company operating in regenerative medicine and consumer brand development, focused on health and wellness products and services. It is publicly listed on the Tokyo Stock Exchange Growth Market (securities code 4937).

1 investor

CancerWith is an online cancer consultation service in Japan that lets cancer patients and their families ask vetted multidisciplinary advisors about treatment, side effects, money, work, sexuality, fertility, and other life concerns anonymously and around the clock. It aims to bring cancer counseling support centers online, working with hospitals to complement in-person consultation.

1 investor

Earthboat operates outdoor hotels built around a "Nature Escape" concept, with every room at every location featuring a private sauna alongside comfortable beds and bathroom facilities. Guests can enjoy outdoor experiences such as building fires, using the sauna, and dining outside, and pets are welcome.

1 investor

Willumina (株式会社ウィルミナ) develops and sells cosmetics and skincare products, including makeup, anti-aging serums, cleansing oils, sheet masks, and feminine-care items, distributed through drugstores, co-ops, and department stores. The Japan-based company also runs women's health and conditioning initiatives and markets multiple consumer beauty brands.

1 investor

A Japanese company offering a lifestyle service that connects families living apart and local communities, aimed at helping people stay healthy and connected. It focuses on maintaining ties between separated family members and neighborhoods.

1 investor

Goku no Kimochi operates specialty dry head spa salons offering waterless scalp and head-relaxation treatments using its "21 techniques" and a sleep-inducing method marketed as "climax sleep." Opened in Kyoto in 2008, it runs four stores in Japan (Kyoto, Osaka Shinsaibashi, Tokyo Ginza, and Tokyo Harajuku/Jingumae).

1 investor

MiraiSpeaker develops audio hardware products and assistive hearing technology for aging populations, enabling seniors to experience enriched lives through technology.

1 investor

SUTELURA is a Japanese company that runs events and corporate health-management support focused on women's wellbeing and femtech, including International Women's Day events, healthcare seminars, and support for obtaining workplace certifications such as the Kurumin childcare-support mark. It serves women seeking more life choices and companies implementing health management and female-empowerment initiatives.

1 investor