Sports Tech Startups

CakhiaTV is a Vietnamese-language website that streams live football matches free of charge, covering leagues such as the Premier League, World Cup, EURO, UEFA Champions League, Bundesliga and Ligue 1. It also provides schedules, standings, results, match analysis, highlight videos and Vietnamese-language commentary, targeting football fans in Vietnam.

1 investor

ICANIWILL is an e-commerce brand selling sportswear and activewear for men and women, offering clothing in a range of colors through its online store. The site is presented in Swedish.

1 investor

Icon Source operates a marketplace connecting brands with athletes for influencer marketing and endorsement deals, including college NIL (name, image, likeness) partnerships. It gives companies access to a pool of over 400,000 athletes for campaigns across sports, media, and digital initiatives.

1 investor

ID UNLIMITED GROUP provides textile decoration and personalisation services, including licensed names and numbers, sponsor transfers, badges, embellishment, heat presses and transfer films, and merchandising for sports teams and apparel brands. It serves major sports leagues and clubs, working across 9 countries and 80+ markets.

1 investor

iFLY operates indoor skydiving locations offering wind-tunnel flying experiences for individuals and groups, including corporate events, social gatherings, and private venue rentals. It serves recreational customers and event organizers seeking entertainment activities.

1 investor

IGNITE Fitness Holdings is one of the largest Planet Fitness franchisees, operating more than 140 fitness center locations across Canada and several U.S. states including Arizona, Connecticut, Georgia, New Mexico, New York, and Tennessee. The company owns and operates gym franchises within the fitness industry.

1 investor

Imperfect is a fitness app that adapts workout plans to users' energy levels and schedules, adjusting routines based on recovery and performance signals. The platform connects with various fitness devices and wearables to serve athletes across multiple sports disciplines.

1 investor

IMPOWER HEALTH develops patented gait-analysis software (Gait Index and Gait Tracker) that turns standard and new treadmills into real-time gait labs, capturing movement metrics like speed, stride length, and cadence without wearables or cameras. It serves rehab clinicians and fitness trainers to assess mobility, support recovery, and optimize athletic performance.

1 investor

ISC is an AI-native financial platform for the sports industry, offering credit, investment management, player care, and wealth management structured around athletes' contracts, along with capital for teams, leagues, federations, stadium operators, and Sports PE firms. It uses an AI underwriting engine called Cortex to score sports-specific financial cases and serves athletes, institutions, and investors allocating to sport as an asset class.

1 investor

Incentive Games builds real-money and free-to-play games — including crash, tower, and arcade titles such as Plinko, Mines, and Blackjack — for iGaming operators and betting brands. It also produces branded free-to-play sports games designed to engage and retain operators' customers.

1 investor

InCrowd provides digital sports marketing services, combining data-driven strategies and technology to build fan experiences and generate commercial ROI. It works with sports organizations on specific projects or broader digital transformation initiatives.

1 investor

Infinite Athlete operates as a parent company combining sports video and data technology with biomechanical analytics and performance engineering. The company serves athletes, sports organizations, broadcasters, and fans through a portfolio that includes Tempus Ex Machina (live event data and video sync platform) and Biocore (health, safety, and injury prevention analytics).

1 investor

Infinite Outdoors runs an online marketplace connecting hunters and anglers with private and landlocked public land for hunting and fishing access, and offers landowners additional revenue from opening their property. It also provides staff biologist consulting for wildlife habitat management and reservable private water access through its RareWaters program, operating across the United States.

1 investor

Innately provides white-label software for equine sport associations, letting them run branded member experiences under their own rulebook. Its OneEquine technology handles registry processes (foal registration, transfers, breeding reports, membership) and event pre-entry/pre-payment for shows and races, along with member support tools.

1 investor

Instacoach is a mobile app that generates custom baseball training sessions on demand, covering hitting, pitching, arm care, and mental performance, with drills that adapt to the user's available equipment and progress. It targets baseball players and coaches, letting users log stats, track history, and manage team programs.

1 investor

Relevent is a privately-owned commercial partner for international football, selling media, sponsorship, and licensing rights on behalf of leagues and governing bodies such as UEFA, LALIGA, and Bundesliga. It also organizes and operates football matches and tournaments in North America and Asia, including the International Champions Cup events.

1 investor

Intown Golf Club is a members' club offering indoor golf, a clubhouse, dining, and event spaces. It positions itself as a social and golf-focused venue with a food menu and world-class facilities.

1 investor

Invited Clubs operates private clubs and, through the Invited Clubs Foundation, runs community programs for its members and employees, including scholarships, blood drives, veteran initiatives, local fundraisers, and its Crush It! Cup event.

1 investor

Iotis makes a smart football embedded with hardware that gives players real-time audio-visual feedback to train techniques such as first touch, shooting, ball mastery, and passing without a coach. The ball is indistinguishable from a standard ball, runs at least 90 minutes on a battery, and recharges on an inductive charging station.

1 investor

Iron is a mobile app for tracking weight lifting workouts, available for download on the App Store.

1 investor

The IRONMAN Group operates participation and endurance sports events worldwide, including triathlon, running, trail-running, and mountain bike race series along with related media, merchandise, and digital platforms. It serves athletes and spectators across more than 50 countries through brands such as the IRONMAN Triathlon Series, Rock 'n' Roll Running Series, UTMB World Series, and Absa Cape Epic.

1 investor

iSite Media operates a network of digital video screens in venue restrooms that display short-form video advertisements during live sports events. The platform targets sports properties seeking additional revenue and brands wanting to reach engaged fan audiences in high-attention environments.

1 investor

ISSA provides personal trainer and fitness certifications, including NCCA-accredited options, along with nutrition and specialized coaching programs. It serves aspiring and current fitness professionals, offering job placement access to gyms, studios, and health clubs plus a job guarantee.

1 investor

The Jersey Lab is a custom uniform and apparel provider that produces personalized jerseys and team wear based on customer-submitted designs. Customers request a quote online, work with a rep to finalize artwork, and receive their custom uniforms after a production period.

1 investor