Retail Tech Startups

West Marine is a retailer of boating and marine gear, selling products such as outboard motors, batteries, trolling motors, battery chargers, lifejackets, and cleaning supplies to recreational boaters. It offers online purchasing with installment payment options via Affirm.

1 investor

Whisper is an AI chat and product-advice assistant that installs on e-commerce stores (Shoptet, Shopify, WooCommerce) to answer customer questions, check product compatibility, and handle store policies in the customer's own language. It ingests a shop's product feed and store data to provide instant 24/7 support and is expanding into AI-powered search.

1 investor

Wide Eyes Technologies provides visual AI solutions for the fashion industry, including search-by-image, image-recognition-based product recommendations, and automatic product tagging. Its API-based, platform-agnostic tools are aimed at fashion retailers and e-commerce businesses to improve product discovery, conversion, and customer engagement.

1 investor

Wildcard helps ecommerce and retail teams monitor how their products appear in AI shopping systems, identify improvements needed, and measure the impact on commercial outcomes. The platform connects product visibility insights to catalog work and sales metrics as shopping increasingly shifts to AI-mediated discovery.

1 investor

Wise Athena is an AI-powered pricing and revenue growth management platform for CPG (consumer packaged goods) companies that analyzes sales data to optimize pricing strategies and predict market opportunities. The platform enables organizations of any size to access and leverage their data securely to improve margin and volume decisions.

1 investor

Wiseasy is a payment technology company that builds smart payment terminals and offers a cloud, software, and terminal suite for financial transactions. It serves banks, acquirers, fintech companies, telecom operators, and independent software vendors across 114 countries.

1 investor

Wisely is an online store that lists consumer products—including groceries, health supplements, and household goods—with regular and membership pricing and per-unit price comparisons. The page highlights weekly best-selling and high-demand items.

1 investor

Wiser provides real-time price monitoring, MAP violation tracking, and in-store execution intelligence for FMCG brands and retailers, tracking billions of products daily across online marketplaces and physical stores. Its platform combines AI with rule-based logic to recommend pricing, flag unauthorized pricing, and audit field activity and store compliance.

1 investor

Wiseway Supply is a family-owned distributor of electrical, plumbing, and lighting products, offering jobsite delivery, showroom sales, and online ordering to contractors and businesses. Founded in 1972, it operates counter locations and showrooms across Kentucky, Ohio, and Indiana, serving the region from Dayton, Ohio to Lexington, Kentucky including the greater Cincinnati area.

1 investor

Wishupon offers a universal wishlist app that lets consumers save products from any online store into one place, organize them into collections, and share them with friends and family via Messenger and WhatsApp for gifting, with features like gift reservation to avoid duplicates and price-drop notifications. It also provides a premium subscription tier, Wishupon Plus, with additional features.

1 investor

WithWine provides direct-to-consumer commerce software for wineries, including point-of-sale, wine club subscriptions, websites, CRM, email, chat, reporting, and accounting integrations. It also offers a consumer app for winery customers to manage memberships and stay engaged with wineries.

1 investor

Wizart offers an AR-based visualizer that lets shoppers preview wall products such as wallpaper and paint on a photo of their own wall, along with product catalogs and analytics. It sells primarily to wallpaper manufacturers and retailers to improve customer engagement and conversion on their websites and apps.

1 investor

WizVille offers an all-in-one platform for measuring and managing customer satisfaction and e-reputation, using AI to give store teams predictive recommendations on what to improve to boost sales and competitiveness. It provides continuous satisfaction surveys across channels, public review management (Google, Facebook, TripAdvisor), semantic analysis of customer verbatim, verified product/customer reviews (Trustville), and benchmarking, primarily for retail businesses.</parameter> <parameter name="founders">[]

1 investor

Wonderfil operates Smart Refill Stations that dispense liquid and cream products such as soap, shampoo, conditioner, and laundry detergent with real-time measurement and no weighing required. It serves retailers and institutions like grocery stores and university campuses, offering a zero-waste, refill-based alternative to single-use packaging.

1 investor

Wooqer is an AI-powered operations platform for multi-location chains that unifies audits, checklists, task management, frontline communication, training, and analytics in a single no-code mobile app. It serves retail, restaurants and QSR, banking and financial services, manufacturing, grocery, and pharmacy businesses running standardized operations across many locations.

1 investor

WoowUp is an omnichannel marketing CRM built for retail brands and ecommerce businesses, offering customer database management, segmentation, and campaign tools. It serves over 300 brands across Latin America.

1 investor

Worksmith is a retail operations platform that combines workforce functions (scheduling, training, task management, compliance) with facilities functions (maintenance, vendor coordination, construction) for multi-location retail brands. It offers a managed vendor marketplace, workforce management software, and retail construction services under two products, Workplace and Workforce.

1 investor

WorqCompany operates a revenue-sharing e-commerce ecosystem that supports online brands with product sourcing, supplier matching, data-driven inventory planning, and access to domestic and international manufacturer networks. It also helps brands expand into offline retail sales channels. The company targets e-commerce brands, primarily in Turkey.

1 investor

WOW AI is an AI assistant for e-commerce store owners that turns store data into daily plain-language performance summaries, action recommendations, smart offers to raise conversions, automatic stock alerts and reordering, and pricing analysis. It also lets merchants chat with their store data to get instant answers.

1 investor

Wyndo operates a marketplace application that lets consumers discover goods and services available at nearby brick-and-mortar retailers in real time, without shipping or waiting. It serves local retailers seeking to attract customers away from eCommerce and win back local shoppers.

1 investor

XBS Group is a Polish logistics provider operating through XBS Logistics and XBS PRO-LOG, offering warehousing, transport, co-packing, e-commerce fulfillment, and omnichannel supply chain services with an environmental optimization focus. It serves companies across sectors including e-commerce, pharmacies, alcohol importers, and photovoltaic distributors, and integrates with e-commerce platforms and courier systems in Poland.

1 investor

Xologic provides multi-channel commerce software (XOS v4.0) for selling online, in-store, and in the field, along with a product information management tool (XOPIM) that streams brand product data and a responsive website product (XOWEB). It serves retailers and dealers looking to manage sales and product content across channels.

1 investor

Xovis develops Swiss-made sensor hardware and software for accurately counting people and analyzing crowd movement in a privacy-compliant way. Its solutions help organizations across various industries measure and optimize people flow.

1 investor

XPLN provides digital shelf analytics and automated pricing software that interprets product and price data from e-commerce channels and marketplaces. It helps retailers and brands monitor competitors, adjust prices to their pricing strategy, and optimize offers and brand presentation.

1 investor