E-commerce Startups

Honeyspoon is a retail brand selling products through offline stores located in department stores and a duty-free store in Busan, South Korea. The page functions as an e-commerce checkout and store-location listing.

1 investor

OmoPlay is a marketing automation platform that converts online and offline customers into brand members and analyzes purchase and engagement data to generate AI-based, hyper-personalized messages that are sent automatically. It targets e-commerce brands and integrates with Korean commerce platforms such as Cafe24, Imweb, Makeshop, and Godomall.

1 investor

Challengers (챌린저스), operated by Whitecube, is a marketing platform that helps consumer brands increase product visibility and sales through campaigns run across its user base of about 2 million members. It offers 1:1 custom marketing planning across online marketplaces, own-brand stores, live commerce and offline channels for beauty, F&B and fashion brands, with additional review-marketing support on Japanese platforms.

1 investor

WATCHNIAN is a brand centered on wristwatches, with a stated mission of promoting the "circulation" (resale/reuse) of watches. The page explains the meaning behind the brand name, logo, and mascot character but gives no concrete product or service details.

1 investor

Oisix is a Japanese food company that delivers safe, high-quality food ingredients and supports home dining through various services. It operates as a social enterprise in the food sector aiming to make quality meals more accessible.

1 investor

Hunglead develops inventory, order fulfillment, and product information management software for multi-marketplace e-commerce sellers.

1 investor

Bloomee (ブルーミー) is a flower subscription service that delivers small, seasonal bouquets of fresh market flowers to customers' mailboxes on a recurring basis, with plans by bouquet size and a guidebook plus flower-nutrient included. It targets Japanese consumers and runs sustainability initiatives with flower markets and growers to reduce waste and support the domestic flower industry.

1 investor

MUSCAT GROUP (formerly Rice Curry) is a Japanese company operating SNS/social media marketing support, community media, SaaS, and consumer beauty brands, running several subsidiaries across marketing and product lines. Listed publicly in June 2024, it groups businesses in social media marketing, media production, and cosmetics/oral care brands.

1 investor

Netoff operates an online resale and reuse marketplace under the "NET OFF" brand. The company is a wholly-owned subsidiary of Rinet Japan Group, a Tokyo Stock Exchange-listed company.

1 investor

Ruby Groupe provides e-commerce operational support services including product registration, inventory management, and content creation for online retailers across multiple platforms. The company serves luxury and domestic brands by handling platform management, product listing optimization, and marketing-related tasks.

1 investor

AiHuiShou (Wanwu Xinsheng) operates a platform for recycling and reselling used electronics and second-hand consumer devices. It is part of a Shanghai-based environmental technology group focused on the circular economy for used goods.

1 investor

MIKI HOUSE is a Japanese childrenswear brand that designs and sells clothing, shoes, underwear, skincare, and accessories for babies and children, along with picture books and maternity-related products. It operates an online store and produces items through domestic factories, and also runs childcare experience spaces and an online parenting community.

1 investor

Hachimenroppi is a Japanese wholesale platform for buying commercial food ingredients, including seafood, produce, meat, rice, and processed foods, aimed at restaurants and food-service businesses. It offers daily buyer recommendations, seasonal items, spot deals, and user product reviews.

1 investor

Shanghai Jizhi Biochemical is a reagent company specializing in the research and development of biochemical reagents and life science products. The company serves laboratory professionals and scientific research institutions.

1 investor

Jiangsu Wanhe Technology Group is a custom software development service provider offering native app and mini-program development, e-commerce platform building, and high-end brand website design for business clients. It serves companies primarily across cities in China including Suzhou, Shanghai, Nanjing, and Beijing.

1 investor

I-ne is a beauty company that develops and sells consumer beauty and personal care products under a "Social Beauty Innovators" philosophy focused on customer experiences. It operates in the beauty industry with an emphasis on combining business and sustainability strategies.

1 investor

Sakanotochu sells produce grown with low-environmental-impact farming methods, sourcing from roughly 300 farms mainly in western Japan, about 80% of them new-entry farmers. It supports sustainable agriculture by acting as a sales partner and building logistics and management systems for small, irregular harvests.

1 investor

Aoyama Lab operates SECRET MALL, a closed membership-only online shopping site selling beverages, alcohol, food (rice, meat, fish, vegetables, sweets and processed foods), gift products, and home appliances at special prices. Through partner companies it offers members discounted goods while helping manufacturers expand their sales channels, and it also runs gift-card services for corporate and individual customers.

1 investor

BorderTech operates metaverse event platforms and B2B cross-border e-commerce solutions for Japanese food exports, serving food manufacturers and traders seeking international expansion. The company hosts virtual trade shows, manages a cross-border B2B marketplace, and provides digital marketing and overseas expansion support.

1 investor

Hattendo is a Japanese food company that sells baked goods and sweets, including its signature cream-filled buns (kurīmu pan), melon bread, seasonal breads, and Japanese and Western confections, through an online store. It offers direct-to-consumer online ordering and delivery in Japan.

1 investor

HIVE PRELOVED is an online marketplace for pre-loved luxury items sourced directly from Japan, offering curated secondhand fashion and accessories to global customers. The company sources, verifies, and sells carefully preserved pieces based on the Japanese philosophy of Mottainai, emphasizing quality, authenticity, and minimal waste.

1 investor

IMCF International is a Tokyo-based brand incubation company that invests in creating new value and builds brands, delivering them to people worldwide via the internet. It aims to create the next generation of global brands originating from Japan.

1 investor

LUNDATTE is a conditioning wear brand offering high-waist boxer shorts designed to keep the abdomen warm without tight compression or slipping. Its domestically manufactured products target runners, business professionals, and others focused on performance and physical conditioning.

1 investor

MEAL FORWARD operates a "MEAL as a Service" (MaaS) model spanning e-commerce sales of curated meat and food products, its own Craft Wagyu Selection beef brand, restaurant support (wholesale supply and foodtech hardware rental), overseas expansion of Japanese food and food technology, and food consulting. The company also pursues regional revitalization by branding and producing local food products, and is based in Japan.

1 investor