Direct to Consumer Startups

My Food Bag is a meal-kit delivery service that ships weekly boxes of recipes and pre-portioned ingredients, including 15-minute, pre-prepped, batch cook and ready-made options, to home cooks in New Zealand. It offers 30+ chef-developed dinner recipes each week across categories such as heart healthy, veggie and plant-based.

1 investor

My Home Park sells regionally-native plant gardens direct to homeowners, shipping curated plant sets with free yard mock-ups so customers can convert lawns into pollinator-supporting native gardens. It serves residential gardeners looking to create ecological habitats in their own yards.

1 investor

My/Mochi is a consumer food brand offering mochi-based frozen desserts and snacks sold to consumers.

1 investor

A furniture company offering both customizable and pre-designed home furnishings including modular shelving, storage systems, sofas, armchairs, and cushions. The company serves customers seeking either fully personalized designs or curated ready-to-order pieces.

1 investor

My Hero Clip manufactures durable outdoor tools and repair products including knives, saws, clips, and adhesive tapes designed for outdoor enthusiasts and adventurers. The company serves customers who need reliable, long-lasting gear for camping, outdoor activities, and travel.

1 investor

Myles Comfort Foods makes frozen mac & cheese made with clean, simple ingredients as a premium alternative to conventional frozen meals. The company sells consumer packaged comfort food, including a protein-packed mac variety, available at retail locations.

1 investor

Mylk Guys was an e-commerce platform that shipped plant-based food and vegan products nationally. The company has shut down operations.

1 investor

Mymuesli sells customizable breakfast cereals and packaged muesli products, including puffed grain cereal with cocoa, directly to consumers in Germany.

1 investor

My Muscle Chef makes fresh, ready-made meals, high-protein snacks and protein shakes designed by nutritionists around goals like weight loss, muscle gain and portion control. It sells direct-to-consumer meal plans delivered across Australia and stocks its products in over 2,100 retail stores nationwide.

1 investor

MyNormal is an online retailer selling food products, operating as an e-commerce platform primarily serving the Korean market.

1 investor

Myota makes prebiotic fibre supplements that blend multiple clinically tested fibre sources into a daily scoop to support gut microbiome health, blood sugar control, cholesterol, digestion, and cognitive function. Sold direct to consumers, the products include a general blend and a "Sensitive" low-FODMAP formulation for people with digestive issues.

1 investor

MyPaume produces a hand care system with skincare products formulated to address aging concerns on hands, including cleansers, serums, and creams. The brand serves consumers seeking specialized hand care solutions.

1 investor

MyPlesh creates reduced-sugar chocolate snacks that maintain traditional taste and texture without high sugar content. The company targets consumers seeking indulgent treats without guilt or health compromises.

1 investor

MySecondEar is Germany's leading digital hearing aid provider, offering hearing devices, accessories, and professional fitting services both online and at physical locations. The company serves customers seeking accessible, transparent hearing solutions through a combination of digital and in-person support.

1 investor

Mystery Tackle Box sells fishing gear and lure kits for anglers, including the Pond Prowler cross-body sling bag pre-stocked with curated lures for pond, creek, and shoreline fishing. The company offers specialty boxes and one-time fishing products direct to consumers.

1 investor

Mytheresa is an online retailer selling luxury designer fashion, including womenswear, kidswear, bags, sunglasses, and shoes from brands such as Gucci. It operates as a direct-to-consumer e-commerce store for luxury apparel and accessories.

1 investor

MyUTI is a platform providing UTI testing and support services for women with frequent and stubborn urinary tract infections. The company addresses gaps in women's health diagnostics and treatment by offering reliable testing solutions and clinical guidance.

1 investor

Naadam is a direct-to-consumer cashmere apparel brand that sources its fiber directly from herders in Mongolia using traditional hand-combing methods. It sells cashmere sweaters and related knitwear and is a member of the Sustainable Fibre Alliance.

1 investor

Naak produces all-natural sports hydration drinks and gels designed for athletes requiring sustained energy and electrolyte replenishment during endurance activities.

1 investor

Naario makes packaged everyday food products, such as chai masala, snack crackers, and milled grains, without added sugar, refined flour (maida), palm oil, or preservatives. Its recipes are co-created and tested with a community of women, and products are sold direct to consumers.

1 investor

NadaMoo is a food company that produces snack bites with salted caramel and vanilla flavors. The company appears to be in the early launch phase and is building an audience through an email newsletter.

1 investor

Nafsika Skourti is a fashion label that designs and sells women's ready-to-wear and couture clothing, including dresses, gowns, tailored separates, and graphic tees. Its work draws on region-specific cultural narratives and textile development through print, embroidery, and tailoring.

1 investor

NAK Hair is an Australian haircare brand that produces vegan and cruelty-free shampoos, conditioners, styling mists, and scalp and repair treatments. Its products are sold direct to consumers and used by professional stylists.

1 investor

Naked Sundays makes mineral SPF skincare products, including CabanaMilk, a multi-function sunscreen fluid that serves as moisturizer, primer, and tint for consumers seeking sun protection with skincare benefits.

1 investor