Direct to Consumer Startups

Dr Glitter produces a plant-based iron supplement in crystal form designed to be sprinkled on food and drinks for iron deficiency prevention across all ages. The product is vegan, gluten-free, and formulated to support gut health and iron absorption without the gastrointestinal side effects of traditional iron tablets.

1 investor

Dribbleup makes smart, connected sports equipment — including basketballs, soccer balls, boxing gloves, tennis rackets, baseball gloves, and weighted balls — paired with an app offering 1800+ virtual coaching classes and drills. The products serve kids and adults training at home across sports like basketball, soccer, boxing, tennis, and general fitness.

1 investor

BLUwater is a sparkling water beverage infused with sustainably grown blue spirulina, offering a naturally blue, antioxidant-rich drink with vitamins and minerals as an alternative to conventional soft drinks. It is sold direct-to-consumer online and through retail stores.

1 investor

LOVE makes ready-to-drink functional wellness beverages, including zero-sugar energy and electrolyte hydration drinks formulated for cellular balance. The products are sold direct-to-consumer in flavors such as Grape Awakening and Orange Blossom.

1 investor

Ripples sells edible ink pods used by its Ripple Maker machines to print designs and images onto the foam of drinks such as coffee. The pods are made from food-based extracts (coffee, malt, carrot, cabbage, riboflavin) in various colors, including UV-reactive options.

1 investor

Abstinence produces non-alcoholic spirits, aperitifs, and ready-to-pour spritzes made from sustainably sourced botanicals from the Cape Floral Kingdom, designed as 1:1 replacements for alcohol. The products are crafted in Cape Town, South Africa using alcohol-free small-batch distillation techniques.

1 investor

Amino Focus is a nootropic and amino acid powder blend designed as a pre-workout supplement to boost energy, focus, and mental performance. The product targets athletes and active individuals seeking improved workout performance and cognitive function.

1 investor

AVANA produces organic canned cocktails made with organic spirits and real ingredients, offering a lighter, sparkling profile. The ready-to-drink beverages are marketed to modern hosts and social consumers for social occasions and celebrations.

1 investor

Bai produces antioxidant-infused flavored water beverages with electrolytes, sweetened without artificial sweeteners, marketed under the WonderWater brand. The company serves consumers seeking healthier hydration options with various fruit-flavored varieties.

1 investor

Bawi is a sparkling water brand inspired by Mexican flavors, manufactured in Austin. The company sells flavored sparkling water beverages to consumers.

1 investor

Benefizz makes a family-friendly sparkling beverage sold through retail shops and restaurants.

1 investor

CleanCo makes non-alcoholic, zero-proof spirits and offers cocktail recipes for consumers who want to drink without alcohol. It operates in the non-alcoholic beverage and drinks category.

1 investor

A coffee and tea beverage company that sells instant drink packets made from single-origin arabica coffee, black tea, and real spices using a proprietary gentle dehydration process that preserves flavor without extreme temperatures.

1 investor

De Soi makes non-alcoholic apéritifs and cocktails crafted with botanicals and adaptogens, sold as canned Social Spritz and Classic Cocktails ranges. The consumer beverage brand targets people seeking alcohol-free social drinks and is distributed at retail stores nationwide.

1 investor

DRY Botanical Bubbly makes non-alcoholic sparkling beverages using natural flavors and a small amount of pure cane sugar. Founded in 2005, the brand positions its drinks as a social, alcohol-free option.

1 investor

Elari produces a fiber-rich breakfast cereal made from tigernuts (root vegetables) and rice, formulated to be allergen-free and naturally sweet without artificial ingredients. The brand targets consumers with dietary restrictions, including those following paleo, vegan, and gluten-free diets.

1 investor

Flyers produces hemp-derived THC-infused cocktails for direct-to-consumer delivery, available in 5mg and 10mg formulations designed for social relaxation and evening wind-down. The company markets bartender-crafted beverages made with premium ingredients as an alcohol alternative.

1 investor

Folc produces English sparkling rosé wine made from grapes sourced exclusively from Kent vineyards, using traditional winemaking methods and extended lees aging. The wines are crafted for consumers seeking premium sparkling rosé with distinctive English character.

1 investor

Guinep makes a non-alcoholic "recovery cocktail" beverage combining nootropics, deep ocean water electrolytes and minerals, and Caribbean guinep fruit flavors, positioned for post-exercise, post-stress, and pre-sleep recovery. It targets consumers looking to reduce alcohol intake while keeping a social drinking ritual.

1 investor

ICONIC is a ready-to-drink protein beverage made from grass-fed milk protein, designed for consumers seeking high-protein, zero-sugar nutrition with clean ingredients. The company serves health-conscious adults looking for meal replacements, workout fuels, and low-carb snacks.

1 investor

Jimmy's sells cocktail mixers, non-alcoholic beer, and sparkling flavored beverages for at-home drinks and parties. The consumer beverage brand offers products such as martini and margarita mixers, cranberry and malt non-alcoholic beers, and sparkling drinks like mint mojito and ginger ale.

1 investor

JUNI is a wellness-focused beverage brand presenting its leadership team, founded by media personalities and beverage-industry operators. The company operates in the consumer drinks space with an emphasis on health and wellness.

1 investor

Local Weather is a sports drink brand that combines natural electrolytes and nootropics with 6g of real cane sugar and 35 calories per serving, packaged in recyclable aluminum bottles. The company targets athletes and active consumers seeking lower-sugar alternatives to traditional sports drinks.

1 investor

A beverage company that produces all-natural makgeolli (Korean rice wine) and premium distilled soju made from organic Chamsari rice. Its products are sold through retailers and restaurants.

1 investor