Direct to Consumer Startups

Moonpig is an online retailer of personalised greeting cards and gifts, allowing consumers to customise and send cards and presents. It serves customers in the United Kingdom, United States, Canada, Australia, New Zealand, and Ireland.

1 investor

Moons offers custom, removable invisible aligners for teeth straightening, sold direct to consumers through certified dentists and in-store points at Liverpool retail locations. The company provides 3D scans, treatment plans, and personalized aligners with online follow-up, operating in Colombia and Mexico.

1 investor

Moose Knuckles is a direct-to-consumer apparel brand that designs and sells outerwear, clothing, and accessories.

1 investor

Mophie designs charging stands and power accessories for mobile devices and wearables. The Max Headphones Charging Stand combines a magnetic USB-C charging dock for AirPods Max with an integrated wireless charging pad for additional devices.

1 investor

Lumen makes lightly carbonated, dairy-free protein beverages containing 16g of clear, fast-absorbing collagen and grass-fed protein along with organic ingredients, omega-3s, and adaptogens. The drinks are sold direct to consumers on a subscription basis and positioned for daily wellness, recovery, and hydration.

1 investor

Moselle provides demand planning and inventory management software for direct-to-consumer and consumer brands. The platform uses AI to help businesses of all sizes forecast demand, plan inventory, and manage reorders.

1 investor

MOSH makes protein bars formulated with brain-focused ingredients such as creatine, lion's mane, and ashwagandha, marketed to support brain health. The consumer packaged food brand also funds Alzheimer's research through product purchases.

1 investor

Mother Kombucha makes kombucha beverages that are low in sugar and calories, using cleanly sourced and fairly made ingredients. The company emphasizes environmental and social responsibility in how its products are produced.

1 investor

Motionwear sells activewear and apparel for dance, gymnastics, and athletic activities directly to consumers online.

1 investor

Moxie Beauty is a direct-to-consumer haircare brand offering products such as leave-in creams, gels, shampoos, conditioners, and oils formulated for wavy, curly, and Indian hair types. Its product range targets consumers looking for frizz control, curl definition, hydration, and scalp care.

1 investor

MTailor develops a mobile app that uses video-based measurement technology to create custom-fitted clothing for customers at non-premium prices. The company serves consumers seeking perfectly fitting garments across all sizes without visiting a tailor or retail store.

1 investor

Muckender manufactures individually wrapped, heavy-duty cleaning towels made from plant-based fibers for removing grease, grime, and job-site mess. The towels are skin-safe and available in travel-sized single sachets for portable use.

1 investor

Mühlenkraft develops protein-enriched flour blends and baking products made from regional ingredients and upcycled components from beer production, designed for home bakers seeking higher protein and fiber content. The company collaborates with a traditional Black Forest mill to create convenient baking solutions that combine nutritional value with taste.

1 investor

Mulberry is a British lifestyle brand established in 1971 in Somerset, England, known for quality leather goods and design. It has a strong UK presence and continues to expand internationally through store openings and regional business partnerships.

1 investor

Munchrooms makes mushroom-based snacks sold in flavors such as Original 5-Spice, Hot & Spicy Chili Pepper, Cracked Black Pepper, and Smoked Teriyaki. The products are marketed as low in fat, carbs, and calories and high in nutrients like fiber, vitamin D, and selenium.

1 investor

MURI makes non-alcoholic drinks built through gastronomy and fermentation, producing layered blends from heritage fruits, botanicals, grains, flowers, and cultures at its urban blendery. The products are aimed at restaurant and at-home dining experiences and are featured in top American restaurants.

1 investor

MurLarkey is a Virginia-based craft distillery that produces award-winning spirits using locally sourced ingredients through a farm-to-flask model. The company operates a tasting room and hospitality destination offering cocktails, tastings, and entertainment experiences.

1 investor

Mush makes ready-to-eat breakfast foods including overnight oats, protein overnight oats, and protein bars made with whole grains and no refined sugar. Its products are marketed as clean-ingredient, gluten-free, and kosher options offering protein per serving.

1 investor

My Baker is an online bakery marketplace that connects customers with independent bakers across the UK to create and deliver hand-made custom cakes, including corporate cupcakes with edible images and bespoke designs. The company operates a network of vetted bakeries and uses technology to match orders with local bakers for fresh delivery within 24-48 hours.

1 investor

My Creative Box creates portable craft kits for children that combine play dough activities with reusable mats and activity guides to develop fine motor skills and sensory processing. The company designs age-appropriate craft boxes sold directly to parents seeking hands-on learning activities.

1 investor

My Expert Midwife is a UK skincare brand developed by NHS-registered midwives, offering products and honest support for women through pregnancy, postpartum and early motherhood. Its range is made with natural ingredients and clinical input to address common issues mothers face.

1 investor

My Food Bag is a meal-kit delivery service that ships weekly boxes of recipes and pre-portioned ingredients, including 15-minute, pre-prepped, batch cook and ready-made options, to home cooks in New Zealand. It offers 30+ chef-developed dinner recipes each week across categories such as heart healthy, veggie and plant-based.

1 investor

My Home Park sells regionally-native plant gardens direct to homeowners, shipping curated plant sets with free yard mock-ups so customers can convert lawns into pollinator-supporting native gardens. It serves residential gardeners looking to create ecological habitats in their own yards.

1 investor

My/Mochi is a consumer food brand offering mochi-based frozen desserts and snacks sold to consumers.

1 investor