Direct to Consumer Startups
3,257 companies tagged Direct to Consumer, with their investors and founders.
Winky Lux is a beauty brand that makes color cosmetics and skincare products, including lip balms and pH-changing color-changing makeup. It sells consumer beauty products directly to shoppers.
2 investors
With Clarity sells lab-grown diamond and fine jewelry, including engagement rings, anniversary rings, eternity bands, and everyday pieces, with a build-your-own-ring configurator and preset designs. It offers at-home ring previews and virtual or in-person consultations at its SoHo showroom, selling directly to consumers.
2 investors
A fashion brand offering apparel including shirts, tops, trousers, skirts, blazers, and knitwear, with a range of linen clothing marketed for office and leisure wear. It sells directly to consumers through its online store.
2 investors
Wonderbelly makes over-the-counter digestive medicines, such as antacids for heartburn and bloating, using standard active pharmaceutical ingredients combined with vegan, non-GMO inactive ingredients free from talc, dyes, parabens, artificial sweeteners, and titanium dioxide. The consumer health products are sold directly to shoppers seeking cleaner-label relief for acid reflux and upset stomach.
2 investors
WRIGHT designs and sells American-made mattresses and bedding developed using sleep data, offering direct-to-consumer mattresses like the W1.27 with home trials and guarantees. It also supplies customized bedding to hotel partners in the hospitality sector.
2 investors
WYO is an apparel brand that has been making clothing since 2013, including co-ord sets, statement graphics, and everyday essentials. Its products are marketed to consumers who want to express individuality through fashion.
2 investors
XbyX develops plant-based nutritional supplements with plant extracts and micronutrients aimed at supporting women's hormonal balance and energy from midlife through menopause and perimenopause. The direct-to-consumer brand targets women aged 40 and older in the German market.
2 investors
Xena Workwear designs and sells ASTM-certified safety footwear and work apparel engineered specifically for women's feet, including steel-toe, composite-toe, and metatarsal-guard boots. It sells directly to women working in manufacturing, industrial, and other safety-footwear environments, primarily in the United States.
2 investors
XYXX is a direct-to-consumer apparel brand selling innerwear and comfort clothing styles through its online store and mobile app, with a customer rewards program (ClubX Coins).
2 investors
Yellowbird makes hot sauces and condiments produced in small batches using farm-fresh and certified organic fruits and vegetables, sweetened with ingredients like organic cane sugar and dates. The company sells its sauces directly to consumers.
2 investors
yfood produces ready-to-drink meals, powder shakes, protein bars, and warm "Hot Bowls" with complete nutritional profiles for consumers who lack time to prepare fresh meals at work or on the go. The products, categorized as "Smart Food", are lactose- and gluten-free and are meant to supplement a balanced diet.
2 investors
Yoga Bars sells protein-focused packaged foods and supplements, including high-protein oats, protein shakes, whey isolate, and plant-based protein powders, sold direct to consumers in India.
2 investors
Young King Haircare makes plant-based hair and skin grooming products formulated for textured hair, marketed for boys and men of all ages. Its products are vegan and free of sulfates, parabens, mineral oil, and phthalates.
2 investors
Your KAYA is a Polish direct-to-consumer brand selling body, face, and intimate care cosmetics along with shaving products, dietary supplements, and organic cotton period products. It offers dermocosmetics and personal care routines, including menstrual, shaving, and (peri)menopause care, available through one-time purchase or subscription.
2 investors
Youtooz is a company that designs and sells collectible vinyl figures and merchandise, often based on internet creators, pop culture, and franchises. Its products are sold directly to consumers through its online store.
2 investors
YSE Beauty offers a curated line of skincare and makeup products aimed at busy women seeking quick, effective results. The brand sells directly to consumers, including offerings like customizable skincare sets and a skin quiz for product recommendations.
2 investors
Zab's Sauce produces hot sauce and condiments made from Datil peppers, a rare heirloom pepper variety grown on a farm near St. Augustine, Florida. The company focuses on preserving the heritage and flavor of this 200+ year old local ingredient through artisanal food production.
2 investors
ZemΓ© Fresh is a natural hair-care brand offering herbal, plant-based products aimed at repairing and maintaining hair damaged by conventional commercial products. It positions its offerings around traditional home remedies and natural ingredients for consumers seeking chemical-free hair care.
2 investors
ZENOO makes freeze-dried pet food using ingredients sourced from Italian farms, offering complete nutrition in beef, turkey, and duck recipes that require no refrigeration and are ready to serve. The products target pet owners seeking natural, vet-approved everyday nutrition for their pets.
2 investors
Zenyum manufactures and sells direct-to-consumer oral care products including invisible braces, electric toothbrushes, teeth whitening kits, water flossers, and toothpaste.
2 investors
Zevia makes zero-sugar sodas sweetened without artificial sweeteners, flavors, or colors, sold in cans rather than plastic bottles. A certified B Corp, it markets its beverages to health-conscious consumers as a better-for-you alternative to conventional soda.
2 investors
Adapt is a South Korean consumer brand company that develops and sells health/food slimming products and men's beauty and makeup items, distributed through retailers such as Olive Young, Musinsa, and Coupang. Founded in 2017, it markets its own branded consumer products directly to customers, incorporating their feedback to improve its brands and content.
2 investors
snaq.me is a subscription snack-box service that delivers a monthly rotating selection of eight bite-sized natural snacks made without artificial sweeteners, flavors, preservatives, or bleaching agents. It personalizes snacks to individual tastes through requests and ratings and ships boxes to consumers across Japan from local producers.
2 investors
Petgo is a Japanese online store selling pet supplies for dogs and cats, including flea and tick medications, therapeutic and regular pet food, veterinary medicines, supplements, litter and toilet products, grooming items, and accessories. It offers a subscription delivery service and its own private-label brands.
2 investors



