Direct to Consumer Startups

Sheryl Lowe designs and sells fine gold and diamond jewelry, including bracelets, necklaces, and earrings, along with a men's collection under the Mr. Lowe line. The brand offers direct-to-consumer jewelry inspired by the founder's Southern California background.

1 investor

Shift makes zero-calorie, zero-sugar beverages formulated with hemp-derived cannabinoids, terpenes, and functional molecules as an alcohol alternative, offering cocktail-flavored drinks with a light buzz and no hangover. The products are sold direct-to-consumer via one-time orders and subscriptions.

1 investor

ShineOn is a print-on-demand e-commerce platform that lets merchants publish and sell personalized custom products, mainly jewelry, from a catalog of 150+ items with white-labeling, while the company handles production and fulfillment from its USA teams. It integrates with Shopify, bills merchants only after a sale is made, and provides training and a merchant community.

1 investor

Shiok Burger is a Southeast Asian fast-casual burger chain that blends Asian flavors with freshly baked buns, operating in Singapore with plans to expand across the region. The brand targets young consumers (65% aged 18–35) with halal-certified menu items including signature offerings like black pepper crab and spicy mala chicken burgers.

1 investor

Shnuggle makes the Bobbin' Buoy, a floating digital thermometer designed to measure and display water temperature for baby baths. The device automatically activates in water and uses colour-coded light indicators to help parents ensure water is at safe temperatures.

1 investor

Shocken Foods makes plant-based charcuterie and meat alternatives, including vegan pepperoni that withstands pizza-oven heat, foie gras, chorizo, bresaola, porchetta, 'nduja, and allergen-free meatballs. The company sells its products through independent shops and retailers in the UK.

1 investor

Shoes For Crews designs and sells slip-resistant protective footwear for workers in construction, food service, healthcare, hospitality, and related industries. The company has partnered with major footwear brands and serves 150,000+ companies globally with its proprietary non-slip outsole technology.

1 investor

Brand Collective builds and scales consumer brands for the Philippine e-commerce market, focusing on affordable, trustworthy products with strong design and quality. The company aims to make world-class brands accessible to Filipino households through digital platforms.

1 investor

CUUP designs and sells unlined intimates using luxury fabrics and innovative design, serving customers across 53 sizes with an emphasis on support, comfort, and style.

1 investor

An e-commerce retailer selling fitness equipment and home gym products including treadmills, steppers, and exercise machines.

1 investor

Glade designs and sells mountain sports eyewear and gear, including ski goggles, sunglasses, and helmets featuring photochromic lenses that adjust tint to changing light. The brand markets directly to skiers, snowboarders, and outdoor enthusiasts.

1 investor

IF/THEN sells The Callisto, a slip-on comfort shoe featuring no-tie elasticized laces, knit uppers, and memory foam insoles designed for all-day versatile wear. It is a direct-to-consumer footwear brand.

1 investor

ShopJourney sells the Journey Air Elite Max, an ultra-lightweight carbon fiber power chair designed for individuals with mobility challenges. The chair features dual lithium batteries for extended range, FAA compliance for air travel, and a 330 lb weight capacity.

1 investor

Moment designs and sells mobile camera lenses and mounting systems that attach to smartphones to expand photographic capabilities. The company serves mobile photographers and creators seeking professional-grade optics for phone-based content creation.

1 investor

ShopPoint is a cashback and rewards platform that allows customers to earn rewards and exclusive offers when shopping at linked stores, whether online or in-store, using e-payment and receipt tracking.

1 investor

SOKO designs and sells jewelry made by artisans in Kenya, combining product design with ethical, sustainable production. It operates as a direct-to-consumer jewelry brand with a social impact focus on supporting Kenyan craftspeople.

1 investor

Shoptiques is an online marketplace that aggregates inventory from local fashion boutiques, letting shoppers discover and buy unique items from those boutiques in one place. It serves consumers seeking boutique fashion and the local boutiques that sell through its platform.

1 investor

Viscera is an Oakland-based maker of plant-based perfume and apothecary products, handcrafted without synthetics, chemicals, or parabens. It offers ready-made scents as well as a custom perfume service where blends are created individually based on a customer's personal stories and preferences.

1 investor

Shoutfit attempted to build a social network centered on clothing and briefly developed a clothing search engine. The company is now inactive.

1 investor

Shwood is an eyewear brand that makes sunglasses and prescription (RX) eyewear, offering frames with various lens materials and coatings. It sells directly to consumers with shipping in the US and internationally.

1 investor

Shyft sells plant-based nutrition and wellness supplements including pea and brown rice protein isolate, fermented yeast protein, and electrolyte hydration products, and offers online nutrition consultations. Its physical products are sold across India while its consultation services are available globally.

1 investor

Sid's Farm is a direct-to-consumer dairy brand that produces and delivers milk and dairy products such as curd, paneer, ghee, and butter, with an emphasis on quality assurance and testing. Founded in 2016 and operating across cities including Hyderabad, Bengaluru, Pune, and Vijayawada, it serves households in India.

1 investor

Side by Side makes all-natural, whole-food dog food and treats — including freeze-dried diets, toppers, stews, and treats — formulated using Eastern Food Therapy to match each dog's individual nutritional needs. Products are made in small batches in the USA, with no synthetic or artificial additives, and the company offers a "Balance Indicator" tool that recommends recipes based on a photo of a dog's tongue.

1 investor

SIDIA is a fragrance brand that creates named scents based on emotional states rather than ingredients, positioning fragrances as extensions of personal identity. The company serves consumers seeking intimate, architecturally refined fragrances positioned as personal signatures.

1 investor