Shopjourney
Richmond, US · 1 known investors
ShopJourney sells the Journey Air Elite Max, an ultra-lightweight carbon fiber power chair designed for individuals with mobility challenges. The chair features dual lithium batteries for extended range, FAA compliance for air travel, and a 330 lb weight capacity.
Also known as Journey Health · Journey Health & Lifestyle
Investors · 1
Company profile
researched Aug 2026Journey Health & Lifestyle, operating the e-commerce site shopjourney.com, sells mobility and home-safety equipment for people with walking, balance or mobility limitations. Its catalog spans folding power chairs (including the Journey Air Elite and the Zoomer), folding power scooters (So Lite), upright walkers and rollators (UPWalker Premium Lite), standard wheelchairs, lift chairs and adjustable beds (Perfect Sleep Chair, UPbeds), and bath and shower safety products such as bath benches and transfer aids. A certified pre-owned category is also offered.
Products are positioned around portability and travel use — chairs and scooters described as foldable in seconds, transportable by plane, cruise ship or car — as well as at-home independence and fall prevention. The site provides a guided product quiz, model comparisons and customer reviews to help buyers select a device, and publishes educational articles and guides on mobility and senior health topics. The company states it has served over 2 million customers.
Business model
Direct-to-consumer sales of durable mobility equipment through the company's online store, supported by US-based telephone product specialists. The site also lists a store locator and a "Become a Provider" program, indicating retail or dealer channels alongside direct sales.
Revenue from the sale of mobility devices and home-safety equipment. Purchases can be financed over time through Bread Pay, paid with pre-tax HSA/FSA funds on eligible items, or handled via Medicare and insurance pathways referenced on the site. Free shipping is offered on orders above $700.
Traction
The company reports over 2 million customers. Featured products carry displayed customer ratings between 4.7 and 4.9 out of 5, and the site publishes numerous verified-customer reviews.
▸Full profile — market position, technology, go-to-market, geography
Market position
Emphasis on lightweight, self-foldable devices suitable for travel, combined with US-based expert phone consultation, flexible payment options (Bread Pay financing, HSA/FSA, Medicare/insurance), tool-free setup and a 21-day return window.
Technology
Consumer hardware focused on lightweight, foldable designs: folding power chairs and power scooters intended to be folded and lifted by the user without assembly, upright walkers designed to promote upright posture and improved balance and breathing, and one-button reclining and lift chairs and beds.
Go-to-market
Online storefront with product-selection quiz, customer testimonials and press mentions, backed by a toll-free mobility-expert phone line staffed Monday to Friday. Purchase friction is addressed through Bread Pay financing, HSA/FSA payment, a 21-day return window, no-tools setup, a military discount, printed catalog requests and a refer-a-friend program.
Consumers with mobility, balance or endurance limitations — including older adults and people with conditions such as multiple sclerosis — as well as family members and caregivers purchasing on their behalf. Marketing emphasizes travelers using cruises, tours, flights and car trips, and users seeking independence at home.
Geography
Headquartered at 6800 Paragon Place, Richmond, Virginia, USA, with US-based product experts and customer support serving US customers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Shopjourneyshopjourney.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Shopjourney do?
- Journey Health & Lifestyle sells lightweight power chairs, scooters, upright walkers and lift chairs direct to consumers.
- Who are Shopjourney's investors?
- Shopjourney's investors include Escalate Capital Partners.
- Where is Shopjourney headquartered?
- Shopjourney is headquartered in Richmond, US.