Direct to Consumer Startups

Other Foods makes crunchy baked mushroom snacks made from real mushrooms with no artificial ingredients, marketed as a nutrient-rich alternative to conventional snacks. The brand donates a portion of online sales to charity War Child UK.

1 investor

Basil manufactures double-wall vacuum insulated stainless steel water bottles designed for children aged 4-7, emphasizing safety, durability, and portability for school use. The company offers bottles as part of a broader school product ecosystem including matching lunchboxes.

1 investor

OTTY designs and sells hybrid and memory foam mattresses along with related bedding products such as toppers, pillows, duvets, bed frames, and cotton bedding. Its mattresses combine encapsulated pocket springs with bamboo and charcoal infused memory foam and airflow systems for temperature regulation, sold to consumers in the UK.

1 investor

OUDLAB makes an electronic oud/bakhoor heater designed as a cleaner and faster alternative to traditional charcoal burning for natural oud. The device is sold via limited pre-order batches, primarily shipping within the UAE and GCC countries.

1 investor

Ouidad formulates hair care products designed for curly and coily hair types, offering specialized product collections that address moisture, definition, and frizz concerns across different curl patterns.

1 investor

Out&Back is a marketplace for new and pre-loved outdoor gear that helps keep equipment in circulation and out of landfills while making outdoor adventures more accessible at affordable prices. The company serves outdoor enthusiasts of all budget levels and is committed to environmental sustainability.

1 investor

Outdoor Element designs and sells outdoor gear for camping and adventure activities, targeting outdoor enthusiasts from beginners to experts. The company emphasizes sustainability, durable multi-use tools, and community support within the outdoor ecosystem.

1 investor

Outfittery is a personal styling service that curates and sends clothing selections to customers. It operates across several European countries including the UK, Spain, France, Germany, Switzerland, Austria, Belgium, the Netherlands, and Sweden.

1 investor

OVA sells clinically formulated supplements for reproductive and fertility health, including products for women, men, and partners across stages from fertility planning to pregnancy and IVF. Its range covers fertility, hormonal, omega-3 DHA, and sperm support supplements, manufactured in the UK.

1 investor

Ovasave offers at-home hormone and fertility testing along with doctor-formulated supplements and an app for cycle tracking, symptom logging, and expert consultations. It serves women managing fertility, hormonal health, and conditions such as PCOS and menopause.

1 investor

ovgo Baker produces plant-based vegan cookies made without eggs or butter, designed to be inclusive for people with dietary restrictions, allergies, or lifestyle preferences. The company aims to make sustainable, ethical baking accessible to a broad consumer audience in Japan.

1 investor

Owl's Brew makes tea-based beverages, including alcoholic drinks. The company also runs the Wise Women Collective, a community program supporting women's initiatives, charities, and educational programs.

1 investor

OWNDAYS is an eyeglasses and eyewear retailer offering prescription eyeglasses, sunglasses, contact lenses, and accessories. The company operates physical stores and an online e-commerce platform.

1 investor

A consumer brand company that builds and operates its own direct-to-consumer apparel brands for international markets including the US, Japan, and Southeast Asia. It uses content production with local influencers, A/B testing for data-driven decisions, and AI-based systems to run brand operations.

1 investor

Pacas makes socks and accessories from alpaca fiber designed for comfort and moisture management.

1 investor

Pacemaker sells running and gym apparel, offering team outfits for running clubs and gyms. The brand focuses on functional performance wear with a shared team identity.

1 investor

Packed Party designs and sells partyware, décor, gifts, and accessories, including custom in-house confetti mixes, for celebrations and self-expression. The consumer brand emphasizes colorful, playful products and responsible sourcing using FSC-certified paper.

1 investor

Packlane provides custom-designed mailer boxes and shipping boxes with online design tools for small to large orders. The company serves businesses and creators who need branded packaging for shipping and branding purposes.

1 investor

Pact Coffee is a UK coffee company that sources beans directly from growers, roasts them at its own roastery, and delivers freshly roasted coffee to home subscribers as well as businesses such as offices, cafés, hotels, and restaurants. It operates on a direct-trade model paying growers above the Fairtrade base price and is a certified B Corporation.

1 investor

PACT Outdoors makes compact bathroom kits for outdoor use, including mycelium-based tablets that break down waste, compressed wipes, and complete kits for backpacking, camping, and trail running. The Colorado-based company targets hikers and outdoor enthusiasts seeking a more sustainable way to manage human waste in the backcountry.

1 investor

PAIKKA designs and manufactures premium dog apparel and essentials using advanced ergonomic principles and sustainable materials. The company serves dog owners who prioritize high-quality, purposeful products built to support dogs' natural instincts and wellbeing.

1 investor

PAK Quality Foods is a food distributor serving restaurants, grocery stores, and other businesses across Texas and Eastern New Mexico with frozen proteins, beef, pork, poultry, seafood, cheeses, dry goods, and other food products. Founded in 1988 and now operating from two locations, the company emphasizes reliable delivery and personalized customer service.

1 investor

Palett produces ready-made meals built around vegetables and whole ingredients, with a focus on taste, nutrition, and climate impact (meals are climate-calculated via Klimato). It sells prepared food directly to consumers, including take-away from its Palett pickup location at Youngstorget in Oslo, Norway.

1 investor

Palette Brands is a house of direct-to-consumer consumer product brands—including Ember (non-stick cookware), Totem (Apple accessories), and Unbottle (reusable bottles)—targeting aspirational affluent Indian consumers in the mass premium segment. It operates a technology-enabled growth infrastructure covering product development, supply chain, creative, marketing, and sales to launch and scale brands in India.

1 investor