Direct to Consumer Startups

Nutr makes a countertop appliance that automatically blends and heats nuts, seeds, or grains with water to produce fresh plant-based milk such as almond, oat, and coconut milk at home in under eight minutes without soaking or straining. It also sells ingredient blends and offers recipes for consumers making plant-based milk in their kitchens.

1 investor

NutraLeaf sells branded nutritional supplements and wellness products including protein powders, fat burners, greens, and immunity formulas directly to consumers.

1 investor

Nutrient Rescue makes a daily nutritional shot called the Double Shot, made from eight New Zealand-grown superfoods including greens and berries, marketed as a way to meet fruit and vegetable intake and support energy, immunity, skin, and digestion. The direct-to-consumer wellness product is sold with a 30-day money-back guarantee.

1 investor

Nutrisense offers continuous glucose monitoring paired with dietitian coaching and an AI assistant to help members build metabolic habits, reduce cravings, and lose weight. The consumer subscription service targets individuals seeking to manage their metabolism and overall health.

1 investor

Nyssa designs "wear therapy" products for women, including postpartum recovery underwear and period care solutions that hold ice or heat therapy for healing and pain relief. The company also offers educational content developed with OB-GYNs and doulas covering women's health from puberty to postpartum to menopause.

1 investor

NYXL runs an online store selling branded apparel including sweatshorts, hoodies, and hats. It operates in the consumer clothing and merchandise space, selling directly to consumers.

1 investor

O Positiv makes science-backed supplements for women's hormonal and vaginal health, including PMS gummy vitamins (FLO), menopause relief gummies (MENO), and a vaginal probiotic (URO). The direct-to-consumer brand focuses on women's health needs across life stages, from menstruation to menopause.

1 investor

Oak&More sells solid oak furniture and sofas, including dining sets, bedroom furniture, and living room pieces, available online and in-store. It targets homeowners furnishing and renovating their living spaces.

1 investor

Oak Essentials is a direct-to-consumer skincare brand that produces moisturizing and anti-aging products formulated with botanical ingredients. The company targets consumers seeking dermatologist-tested skincare solutions.

1 investor

OBAYATY is a men's beauty brand offering skincare and grooming products designed with premium formulations and distinctive design. Founded in Los Angeles and refined in Stockholm, the company targets men seeking self-expression and wellness through refined personal care.

1 investor

Oberthur is a Breton publishing house and stationery company founded in 1852 that produces notebooks, writing instruments, and leather goods for personal and professional use. The company designs products across various age groups and life moments, with a focus on quality, aesthetics, and emotional appeal.

1 investor

Obvious Wines is a direct-to-consumer wine brand offering a collection of family estate wines made through sustainable farming in California, Chile, and France, sold with simplified labels that clearly describe each wine's taste, characteristics, and provenance. Its products include red blends, sauvignon blanc, sparkling wines, rosé, wine packs, and gift cards.

1 investor

Ocean Drop is a Brazilian brand that develops and sells natural, plant-based dietary supplements — including vegan omega-3 from microalgae, spirulina, magnesium, psyllium, astaxanthin, melatonin, and B-complex — free of lactose and animal ingredients. The company markets its products to health-conscious consumers, athletes, and vegans, and directs part of its revenue to removing plastic and marine waste.

1 investor

OceanSaver produces microplastic-free household cleaning products including dishwasher tablets, laundry detergents, and cleaning sprays sold in major UK retailers. The company focuses on ocean safety by eliminating plastic packaging and harmful chemicals while donating from each purchase to marine habitat restoration.

1 investor

Oceansapart produces Pilates socks with silicone grip soles designed for yoga and Pilates practitioners during workouts.

1 investor

Ocomeals is a prepared-meal delivery service that delivers a week's worth of meals to customers once a week for a flat delivery fee, with cooler-bag packaging and delivery tracking. It operates in the Greater Vancouver area of British Columbia, Canada, serving cities including Vancouver, Burnaby, Richmond, and Surrey.

1 investor

Odacité sells skincare products, including le Blue Balm, a repair balm made with Blue Chamomile and Shea Butter intended to soothe and moisturize dry, fragile, or inflamed skin. The brand emphasizes a blend of natural ingredients and clinical actives for face, lip, eye, and body care.

1 investor

Odaje (formerly M.Moustache) is an e-commerce brand that sells sneakers, shoes, and socks for women and men. It offers seasonal collections through its online store with international shipping.

1 investor

OddFellows is a small-batch ice cream company that makes a rotating range of inventive and classic flavors, selling through its own shops. Founded in Brooklyn in 2013, it is now expanding via franchising.

1 investor

Odele Beauty is a hair care brand offering shampoos, conditioners, treatments, stylers, and fragrance products, including a Rejuvenating Scalp Serum and Clarifying Shampoo. The company sells personal care products directly to consumers.

1 investor

Odette Lunettes is a fashion eyewear brand that designs and sells spectacles and frames for style-conscious consumers. The company positions itself as a lifestyle brand that helps people express their personality and individuality through contemporary and edgy eyewear.

1 investor

Odlo designs and sells performance sportswear, including base layers, mid layers, jackets, and accessories for running, hiking, cycling, training, and skiing. Its products target men, women, and children, with a focus on functional apparel, merino and recycled materials, and repair services.

1 investor

Beboe is a luxury cannabis brand offering socially-dosed edibles and vape pens made with natural ingredients and occasion-based effect blends. Founded by tattoo artist Scott Campbell, the brand markets itself as an elevated, mindful consumer line.

1 investor

Offfield makes cannabinoid-enhanced energy gummies formulated to support athletic performance by regulating the endocannabinoid system (ECS) for energy, focus, and recovery during exercise. The products combine cannabinoids (CBD, CBG, THC) with yerba mate caffeine, B-vitamins, and electrolytes, and are sold direct-to-consumer to runners and other active people.

1 investor