Direct to Consumer Startups

Unlocked Brands helps Korean consumer brands expand into global markets, particularly the US, through retail partnerships, fulfillment, and marketing services. The company specializes in placing brands in major retailers like Target and Walmart, managing e-commerce channels, and executing influencer and media campaigns.

1 investor

unPLUG provides a data activation platform that captures, unifies, and activates guest data across restaurants' touchpoints including POS, loyalty programs, and delivery platforms to enable personalized experiences and increase customer lifetime value.

1 investor

Unrooted makes baobab-fruit based functional drinks marketed for gut health, immune support, and steady energy. The consumer beverage brand sells flavored drinks and shots direct to consumers, emphasizing natural ingredients and sustainable packaging.

1 investor

Untamed makes human-grade cat food using real, hand-shredded meats, sold direct to pet owners via a subscription/trial box with delivery. The company operates in the UK and is a certified B Corp.

1 investor

UNTUCKit designs and sells casual dress shirts engineered to be worn untucked, with a tailored length and fit for a range of body shapes and sizes. The brand operates retail stores across North America alongside its direct-to-consumer offering.

1 investor

UOMA Beauty creates makeup and beauty products formulated for melanin-rich skin, emphasizing inclusivity and self-expression. The brand combines high-performance cosmetics with sustainability commitments and operates as a community-driven movement.

1 investor

UPDATE is a beverage company that produces energy drinks powered by paraxanthine instead of caffeine, offering smooth, sustained energy without jitters, crashes, or sleep disruption. The products contain zero sugar, zero calories, and no artificial flavors or colors.

1 investor

UPGUYS is Canada's leading digital health platform providing testosterone replacement therapy, hormone optimization, and treatments for erectile dysfunction and hair loss through licensed Canadian practitioners and pharmacies.

1 investor

uppercase sells eco-friendly bags and luggage—including school backpacks, sling bags, messenger bags, laptop backpacks, and hardcase trolleys—made from recycled and sustainable materials. The brand markets directly to consumers in India across travel, work, and school use cases.

1 investor

South Island Pie Co produces frozen meat pies sold through the Uprootfood platform, featuring locally sourced fillings and pastry offerings.

1 investor

Upteam operates a global pre-owned luxury resale platform that supplies retailers, distributors, e-commerce platforms and brands with authenticated inventory, distribution services, and white-label resale-as-a-service solutions. The company serves the luxury fashion resale market across Europe, North America and Asia.

1 investor

Uqora develops consumer supplements and drink mixes focused on urinary tract and bladder health, using ingredients such as cranberry and D-Mannose. Its product line includes regimens for flushing the urinary tract, bladder support, and vaginal health.

1 investor

NO LOGO connects creators and entrepreneurs with manufacturers to design, develop, and scale physical products, handling manufacturing, fulfillment, and logistics so brands can focus on audience growth and sales.

1 investor

usmile sells electric toothbrushes, including models with a smart screen and multiple brushing modes, marketed directly to consumers for oral care. The products are offered with warranty, delivery, and a 90-day return policy.

1 investor

Usual Wines produces small-batch sparkling wine made from sustainably farmed grapes in California's North Coast region, sold direct to consumers with no added sugar and minimal processing.

1 investor

UTR Decorating designs and sells home decorating and hanging products, such as doorstops and brick-hanging hardware, aimed at consumers decorating their homes.

1 investor

Uzhavarbumi supplies fresh dairy products including milk, ghee, and honey, sourced from local farmers and sold directly to consumers in Tamil Nadu, India. The company emphasizes farm-fresh production without preservatives and aims to support small-scale farmers while eliminating middlemen.

1 investor

V&Me cooks fresh chef-prepared, dietitian-guided meals for children from weaning foods through school meals, made daily in its own Battersea kitchen and delivered the same day. It offers a direct-to-consumer children's food service in London, using seasonal local ingredients rather than frozen or batch-produced meals.

1 investor

VADE Nutrition sells single-serve dissolvable protein and nutrition packs, including whey isolate protein, plant-based meal replacements, and collagen with MCT, designed for portable on-the-go mixing into shakes. The products are sold directly to consumers online.

1 investor

AllDay is a caffeine spray that delivers 32mg of caffeine per spray along with nootropics (L-Theanine, L-Tyrosine) and B vitamins for on-demand focus and energy. Sold as a zero-sugar, zero-calorie consumer supplement in flavors like Cherry Cola, Strawberry, and Pineapple, positioned as an alternative to coffee and energy drinks.

1 investor

VAHDAM India is a direct-to-consumer tea, spices, and superfoods brand that sources premium single-origin products directly from Indian gardens and estates, eliminating middlemen. The company serves global consumers seeking ethically sourced wellness products while supporting farmer education initiatives in India.

1 investor

Van Leeuwen is an ice cream company offering artisanal ice cream, vegan ice cream options, and frozen yogurt available through physical scoop shops across multiple U.S. states and Korea, as well as nationwide shipping and local delivery.

1 investor

VANCL is an online apparel retailer selling men's wear, women's wear, shoes, children's clothing, and home goods under its own brand. The company operates a direct-to-consumer e-commerce model focused on branded clothing products.

1 investor

Vandeyk.racing designs and manufactures high-performance cycling apparel focused on minimalist design principles. The company also operates vandeyk.tech, a deep-tech B2B division developing advanced textile technologies for the global textile industry in partnership with the Fraunhofer Society.

1 investor