Direct to Consumer Startups

Luke's Lobster is a vertically integrated seafood company that sources traceable, sustainable seafood directly from fishermen, processes it at its own facility in Saco, Maine, and sells it through its seafood shacks, grocery stores, and online shipping nationwide. It serves U.S. consumers with lobster meat, tails, and seafood meals, and is a certified B Corp.

1 investor

Lumi provides packaging and shipping supplies to online brands, serving businesses from small sellers to large ecommerce companies shipping millions of orders per month. The company operated in the ecommerce supply chain space and was acquired by Narvar.

1 investor

Lumi Labs makes portable smart projectors with 1080P HD resolution, 4K compatibility, Google TV, Dolby Audio speakers, and automatic keystone correction and focus. The consumer devices, sold direct-to-consumer, are marketed for home entertainment such as movie nights, dorm rooms, and outdoor use.</parameter> <parameter name="founders">[]

1 investor

LumiCup produces reusable and recyclable aluminum cups as an alternative to single-use plastic cups for beverages. The company targets consumers and event organizers seeking sustainable drinking solutions.

1 investor

LumiSource is a furniture retailer offering a range of home and commercial furnishings including lighting, seating, tables, and office furniture. The company serves both retail customers and hospitality venues through its product catalog and dealer network.

1 investor

Luna Mae is a couture house that produces personalized lingerie, loungewear, and babywear, emphasizing British craftsmanship. It serves customers seeking bespoke, high-quality garments.

1 investor

Lunya sells luxury restwear and loungewear for women and men, including garments made from organic Pima cotton. The company markets its products directly to consumers as comfortable, elevated apparel for downtime.

1 investor

Luuna Naturals curates and sells organic and sustainable period care products—including pads, liners, tampons, and period underwear—delivered across Hong Kong. The company focuses on ethical, plastic-free menstrual care for consumers.

1 investor

Luxéol is a French beauty and wellness company that produces dietary supplements for hair health, including products formulated with natural ingredients like arugula and horsetail to promote hair growth, density, and strength.

1 investor

Luxlock provides omnichannel experience management software built for premium and luxury brands, embedding high-touch sales, service, and experiential marketing methodologies into digital-first D2C commerce workflows. Its clients span fashion, beauty, fine jewelry, home goods, fine art, wine & spirits, travel, real estate, and hospitality.

1 investor

LXE Hearing is the parent company of hearing-technology brands Eargo, Lexie Hearing, and hearX, offering direct-to-consumer and over-the-counter hearing aids plus tools for detecting and diagnosing hearing loss. The company has begun winding down its US operations.

1 investor

LYMA develops wellness and beauty products including a nutritional supplement, an at-home laser device, and skincare, formulated with peer-reviewed, patented ingredients. The company sells directly to consumers seeking to improve how they look and feel.

1 investor

Lynx manufactures premium stainless steel outdoor cooking equipment and kitchen components, built to luxury residential standards with proprietary welding techniques. The company serves homeowners and builders seeking high-end outdoor entertaining solutions.

1 investor

MAAREE designs and sells high-, medium-, and light-impact sports bras featuring its patented Overband technology, offering fit tools such as a style quiz, bra fit finder, and 1:1 fittings. The brand targets women across running, HIIT, gym, yoga, and other activities.

1 investor

Macade Golf designs and sells women's golf apparel, including performance dresses aimed at players ranging from recreational golfers to tour professionals. The brand sells directly to consumers online with shipping across Europe and worldwide.

1 investor

Mache sells yoga storage solutions and accessories designed to organize and display yoga mats, blocks, and props in home and studio spaces. The company focuses on sustainable, aesthetically designed storage products that serve practitioners and wellness enthusiasts.

1 investor

Maczfit is a meal-delivery service offering ready-made diet plans and daily menus, including dishes signed by Jamie Oliver, delivered to customers' homes. It serves consumers in Poland with subscription meal boxes, add-on snacks and shakes, and access to online dietitian consultations.

1 investor

Madre produces mezcal and runs Mezcal Learning, a multi-course educational program delivered through an Instagram profile to teach people about the spirit. The offering is aimed at consumers interested in learning about mezcal in an accessible format.

1 investor

Maesa creates and scales beauty brands that bring prestige products to market at speed, making high-end cosmetics and beauty products more accessible through direct-to-shelf distribution. The company operates across innovation, brand development, and rapid product commercialization in the prestige beauty industry.

1 investor

Magic Cactus makes a sparkling prickly pear cactus water beverage infused with microdoses of hemp-derived cannabinoids (THC, CBG, CBD) along with electrolytes and l-theanine, positioned as a low-potency alcohol alternative. The direct-to-consumer drink is sold in multi-packs and shipped to a network of U.S. states where hemp laws permit.

1 investor

MagicalButter sells the DecarBox, a food-grade silicone decarboxylation device with an integrated digital thermometer and external display for activating herbs in an oven at precise temperatures. The company offers consumer products and bundles for home herbal infusion.

1 investor

Mainfactor provides e-commerce operations, product development, and marketing services to artists, entertainers, and direct-to-consumer brands. The company leverages deep experience managing hundreds of online stores for major entertainment and consumer brands.

1 investor

Mais Mu is a Brazilian brand that sells nutritional supplements such as whey protein, plant-based protein powder, and pre-workout products (e.g. "Exquenta"). Its products are marketed to consumers focused on fitness, recovery, and dietary protein intake, including vegetarians.

1 investor

Maison Berger Paris (formerly Lamp Berger) designs home fragrance products, including catalytic diffusion lamps, candles, bouquets, car and mist diffusers, and refills, with fragrances created by perfumers in Grasse. The brand sells its collection through its online shop to consumers.

1 investor