Direct to Consumer Startups

Roccamore produces custom insoles designed to provide anatomical support for high-heeled shoes, balancing comfort with design aesthetics. The company was founded by a Danish shoe designer seeking to resolve the tradeoff between comfort and style in footwear.

1 investor

Rocco makes a compact 15-inch-deep beverage refrigerator that doubles as a bar cart and workstation, with isolated temperature zones, reversible racks, and a quiet compressor. The consumer product is designed for storing and serving drinks such as wine, beer, seltzer, and cold brew at home.

1 investor

Rock Paper Robot designs and sells modern furniture, including chairs, tables, and shelving such as its Ollie chair and Float table product lines. The company sells these design-focused furniture pieces directly to consumers through its online store.

1 investor

ROCOCO Tokyo is a Japanese luxury beer, brewed unfiltered and unpasteurized from malt, hops, and spring water from Mount Fuji, designed to pair with fine dining. It targets high-end restaurants, chefs, and sommeliers and uses 100% recyclable glass bottles.

1 investor

Rollr manufactures natural deodorants and antiperspirants with zero-waste refillable concentrate format, sold directly to consumers with decorative gemstone-topped packaging.

1 investor

Ron Dorff is a men's apparel brand selling swimwear, underwear, tops, bottoms, sneakers, accessories, and fragrance directly to consumers. It operates online and through flagship stores in Paris, London, and Los Angeles.

1 investor

Ronbow designs and manufactures custom kitchen, bath, and closet cabinets for homeowners and trade partners, offering end-to-end service from 3D design through installation. Its cabinets are produced in Livermore, California, using sustainable materials and automated production, with showrooms across the San Francisco Bay Area.

1 investor

Root & Seed sells Conversation Card decks paired with an online tool that prompt families to record and preserve their heritage, traditions, and personal stories. Its products, including Family and Memoir editions, are aimed at families and older adults who want to capture intergenerational memories in a private digital library.

1 investor

Root'd makes single-serving stick-pack drink mixes that combine multivitamins, hydration, energy, and immunity nutrition in one packet. The direct-to-consumer product is sold via a subscription model as an alternative to pills, gummies, and separate hydration powders.

1 investor

Roots is a retailer of active apparel and lifestyle clothing, including a limited-edition collection created in collaboration with Canadian food destinations and a kids' clothing line.

1 investor

ROSEN sells research-backed acne and skincare products, including dark spot patches for hyperpigmentation, with clean formulas focused on melanated skin. It is a direct-to-consumer skincare brand.

1 investor

Ross-Simons is a fine jewelry retailer selling items such as diamond tennis bracelets, Italian gold ingot necklaces and rings, and modern and estate jade pieces at factory-direct prices. It serves consumers in the United States and offers lifetime cleaning, sizing, and restringing service.

1 investor

Roxberry makes soda-style drinks for kids using fruits and vegetables, with 5g of sugar, no artificial ingredients, and no single-use plastic. The beverages are sold in stores nationwide and positioned as a healthier alternative to juice boxes and conventional soda.

1 investor

Rumi Spice sells premium Afghan spices, saffron, and seasoned salt blends directly to consumers, sourcing sustainably harvested products used by Michelin-star chefs. The company sources its spices from Afghanistan and states that purchases support employment and livelihoods for Afghan women.

1 investor

WhitePaws RunMitts makes patented thumbless mittens with a flip-down design and an interior slot for heat packs, aimed at runners and other outdoor enthusiasts who want to keep their fingers warm while staying active. The consumer product is sold direct to outdoor and fitness customers.

1 investor

Runway Health is a direct-to-consumer telehealth platform that provides prescription medications and travel health consultations for travelers. The service connects travelers with board-certified physicians to obtain necessary medications and health guidance before trips.

1 investor

FYBRO manufactures stick-on hairline stencils designed to help users apply hair fibers and spray for a barbershop-quality hairline without clippers or razors. The product targets men who want quick at-home hairline enhancements between barber visits or for regular touch-ups.

1 investor

Ryl produces ready-to-drink iced tea beverages in multiple flavors, sold direct to consumers with a focus on functional ingredients like vitamin C and antioxidants. The company emphasizes natural sweetening and low-calorie formulations in its product line.

1 investor

Saal Digital is a photo printing service that lets customers design and order custom photo books and prints through its website software and mobile app. It offers products such as its Professional Line photo books with options like layflat pages, acrylic and leatherette covers, and archival photo paper.

1 investor

SACLÀB is a marketplace for buying and selling pre-owned designer handbags, serving luxury consumers globally with emphasis on transparency and fair pricing.

1 investor

Safe and Fair produces packaged snacks including cinnamon graham crackers and popcorn under the Remy's brand, marketed as clean-label products free from peanuts, tree nuts, and artificial ingredients.

1 investor

Sahajan produces natural skincare products including serums, creams, and balms formulated with plant-based ingredients. The company serves consumers seeking natural beauty and wellness products.

1 investor

SAIB (세이브) is a female-founded brand that creates contraceptive and sexual wellness products designed with women's perspectives and needs. The company aims to shift cultural narratives around sexual health by enabling both men and women to make informed decisions together about contraception and intimate relationships.

1 investor

Saigu produces a stick blush product marketed as Melting Blush Mediterranean Glow, a multi-use cosmetic with a creamy texture available in three shades. The product is formulated in Spain with 95% natural ingredients and targets consumers seeking natural-finish makeup.

1 investor