Direct to Consumer Startups

Heist Studios is a women's apparel brand selling tights, leggings, bodysuits, tops, bras, and shapewear with detailed multi-region sizing. The product line includes opaque tights and sculpting/contour garments sold direct to consumers.

1 investor

Helix Hair Labs makes Curl Definer, a heat-free wet-styling hair tool with flexible silicone teeth that defines curls and reduces frizz and breakage across curl types (2C–4C). The product is sold direct to consumers for both adults and children.

1 investor

Awkward Games creates conversation-based board games designed to strengthen personal relationships and facilitate deeper social connection through shared gameplay experiences.

1 investor

Hello Products manufactures natural toothpaste and oral care products using plant-based ingredients like mint, coconut oil, and aloe vera. The company sells directly to consumers through its e-commerce site.

1 investor

HelloBello prepares freshly cooked, portion-tailored dog food using regional ingredients from Austria and Germany, developed by veterinarians. Customers create a personalized meal plan online and receive frozen deliveries via subscription or one-time purchase in Austria, Germany, and Switzerland.

1 investor

Ro offers dermatology and hair care through telemedicine, connecting patients with US-licensed healthcare professionals for online visits, prescription treatments, compounded medications, and over-the-counter products delivered to the home. It serves consumers seeking hair and skin treatments for concerns such as hair loss, acne, aging, and eyelash growth.

1 investor

TUSHY sells modern bidet attachments for home bathrooms, marketing them as a cleaner alternative to toilet paper. It operates as a direct-to-consumer bathroom products brand.

1 investor

hellowater is a line of zero-sugar flavored functional waters formulated with fiber and other ingredients to support digestive health, immune defense, and pH balance. Sweetened with stevia and erythritol, the products are sold direct to consumers seeking convenient wellness options.

1 investor

HELM is a footwear brand that designs and sells handcrafted boots and shoes made through a multi-step cobbling process. The company donates meals through Feeding America with each purchase.

1 investor

HEMPER is an online smoke shop selling smoking accessories such as bongs, glass pipes, rolling papers, pre-rolled cones, hemp wraps, vaporizers, and grinders. It also offers a monthly subscription box featuring a themed glass bong and assorted smoking accessories.

1 investor

Henry Rose is a fragrance brand offering gender-neutral perfumes made with full ingredient transparency and clean-beauty standards, avoiding parabens, phthalates, formaldehyde, and known carcinogens. Products are cruelty-free, hypoallergenic, and dermatologist tested, and are organized by scent notes and families for consumers.

1 investor

Heodak (주식회사 허닭) operates an online shopping mall selling consumer food products directly to customers in South Korea. The page shown is the site's terms of service and privacy policy rather than product marketing content.

1 investor

Herb Pharm crafts liquid herbal tinctures and extracts from certified organic and wildcrafted medicinal herbs, sold directly to consumers for uses such as immune, digestion, sleep, and mood support. Operating since 1979, it grows herbs on Regenerative Organic Certified farms in southern Oregon and manufactures its dietary supplement products in the USA under cGMP standards.

1 investor

Herbal Magic offers structured weight-loss programs that combine customized meal plans with dietary supplements, delivered through a four-phase approach and supported by weight-loss coaches. The company primarily serves consumers in Canada.

1 investor

Her Highness designs and sells CBD products specifically formulated for women, emphasizing premium ingredients and female-centric wellness experiences. The company positions itself as a female-forward brand that addresses women's health and lifestyle needs through thoughtfully designed cannabis products.

1 investor

Hermo is a prestige beauty retailer that curates and personalizes product selections for consumers seeking innovative beauty offerings.

1 investor

Hero Cosmetics develops gentle skincare products for people with sensitive and issue-prone skin, focused on treating, preventing, and repairing concerns like acne, rosacea, and dark spots. Founded in 2017, its lineup began with the Mighty Patch hydrocolloid pimple patch and has grown to more than 30 products.

1 investor

Hey Besti offers personalized period care through customizable monthly subscription boxes of menstrual products and self-care essentials, delivered ahead of the user's cycle. It also provides a free cycle and symptom tracker plus perimenopause-focused resources, serving women managing menstruation and perimenopause.

1 investor

HEYRU sells natural food, health, and cosmetic products that are ethically sourced in Nigeria and packaged in Canada. It sells to consumers and also offers B2B services such as private labeling, bulk supply, restaurant and hospitality supply, and ingredient sourcing for other health and wellness brands.

1 investor

HiBear Outdoors manufactures insulated flasks and drinkware designed for outdoor adventures and daily use. The company's products combine thermal insulation with modular brewing attachments for coffee, tea, and other beverages.

1 investor

An online clothing retailer offering menswear, beachwear, modest wear, and occasion apparel, with categories including new arrivals and bestsellers. The store provides delivery in 4-7 business days with free UK delivery over £39 and free returns within 45 days.

1 investor

HICKIES makes elastic no-tie lacing systems that convert sneakers into slip-on shoes with a customizable fit that stays in place. The consumer product is marketed for convenience, workouts, travel, and accessibility.

1 investor

Hifas da Terra is a biotechnology company that develops mushroom-based natural health supplements, including products for stress, sleep, digestive health, menopause, and vitamin D. It sells directly to consumers and works with health professionals, positioning itself in the nutraceutical and wellness market.

1 investor

High Sport sells women's pants, including cropped and full-length fitted flare and straight-leg styles. The company operates as a direct-to-consumer apparel brand offering free shipping on all orders.

1 investor