Consumer Startups

Glorify makes a smart ring paired with a mobile app that lets Christian users capture sermons, prayers, and reflections by voice, receive prayer reminders and personalized Bible verses, and track wellness signals like stress and heart rate. The ring also transcribes recordings into a faith journal and sends vibration alerts when a loved one reaches out or shows sustained stress.

4 investors

Goat Brand Labs works with direct-to-consumer brands to help them scale and expand internationally, providing operations, branding, sourcing, and marketing support. It positions itself as a partner that handles the business side while brands and creators focus on their product.

4 investors

Gobble is a meal kit delivery service that provides pre-prepped ingredients and recipes designed for home cooks to prepare fresh dinners in 15 minutes. The company serves busy families and health-conscious consumers seeking convenient home-cooked meals without long-term commitments.

4 investors

GoldieBlox creates toys, shows, and campaigns designed to introduce girls to science, technology, engineering, and math at a young age. The company targets children and their parents, aiming to build confidence in STEM and challenge gender stereotypes in these fields.

4 investors

GoNanas makes vegan banana bread baking mixes made from simple ingredients that use over-ripe bananas to help reduce food waste. The consumer food brand sells its "healthified" banana bread products with a sustainability focus.

4 investors

Good Culture makes dairy products, including high-protein items with simple ingredients, using responsibly sourced ingredients and attention to sourcing, texture, and taste. The company sells its products directly to consumers for everyday eating.

4 investors

GOOD PLANeT Foods makes plant-based cheese made with olive oil, offering products with minimal saturated fat and good melt as an alternative to dairy cheese for consumers. It positions its offerings as more sustainable options in the plant-based food category.

4 investors

Goodhood is a mobile car repair service that sends certified mechanics to a customer's home or office for maintenance and repairs, with fixed upfront quotes and a two-year warranty. It offers a membership club with benefits like free oil changes and discounts, plus a rewards program and app for consumers.

4 investors

Gousto is a UK meal-kit subscription service that delivers pre-measured ingredients and recipe cards to home cooks, offering 175+ recipes each week with box sizes for 1 to 5 people. Customers choose a delivery day, pick from options including vegetarian, vegan, and gluten-free meals, and can skip or cancel at any time.

4 investors

Granted is an AI-powered consumer app, available on iOS and web, that reviews users' medical bills for errors, finds financial assistance programs, and negotiates lower balances. It also helps individuals and families in the US identify unused insurance benefits and answer coverage questions, charging only a percentage of the savings it secures.

4 investors

Grasp is an online learning service that analyses a user's existing knowledge, identifies gaps relative to a topic they want to understand, and assembles a structured learning path from internet resources with AI-assisted discussion and personalised in-lesson exercises. It is a consumer-facing self-directed learning product sold through a monthly membership.

4 investors

Graze produces healthier snacks made with simple, wholesome ingredients, sold via subscription snack boxes and in retail stores across the UK. The company, a certified B Corp founded in 2008, positions itself as a healthy on-the-go snacking brand.

4 investors

Greenely offers a Swedish electricity contract and app that connects home energy devices — solar panels, EV chargers, heat pumps and home batteries — to track electricity use in real time and automatically shift consumption to the cheapest hours. Through its virtual power plant, home batteries help balance Sweden's electricity grid, letting consumers earn money automatically.

4 investors

Grin operates a micromobility and payments service across seven Latin American countries, including Brazil, Mexico, and Colombia.

4 investors

Ground is an AI platform that autonomously drives revenue for consumer-focused businesses across the full customer journey, from acquisition to repeat purchase and advocacy. The company consolidates, predicts, and automates revenue-generating actions as a Growth-as-a-Service offering.

4 investors

Gyft offers a mobile app for buying, managing, and redeeming gift cards from various merchants, available on iOS and Android.

4 investors

Hampr is a laundry pickup and delivery service that collects dirty clothes from customers' homes, professionally washes and folds them, and returns the clean items to their door for a flat rate per load. The service operates in multiple major U.S. cities and targets busy individuals seeking to outsource household laundry tasks.

4 investors

Handy is an online marketplace that connects customers with pre-screened independent professionals for household services such as home cleaning, handyman work, installations, and home renovations. It offers a quick booking process, secure payment, and a satisfaction guarantee, operating in cities worldwide.

4 investors

Harken Sweets produces plant-based candy bars made from date fruit, containing 14g of prebiotic fiber and no added sugar at 150 calories per bar. The company targets consumers seeking healthier indulgent treats that combine nostalgic candy bar experiences with gut-friendly, nutritious ingredients.

4 investors

Haute Hijab designs and sells hijabs and related accessories, including underscarves and magnets, for Muslim women seeking modest fashion products. The company manufactures its products in-house with emphasis on quality textiles, style, and comfort.

4 investors

HealthCare.com is a privately-owned online platform operated by Healthcare.com Insurance Services, LLC (a subsidiary of HealthCare, Inc.) that lets consumers inquire about and shop for health insurance from licensed agents. It markets health insurance coverage, including plans through its affiliate Pivot Health Holdings, LLC.

4 investors

Hemster offers a technology platform that creates personalized fit profiles, using a Fit Profile algorithm to save a person's measurements as reusable "Patterns" and match garments to them. The consumer-focused product aims to provide accurate clothing fit regardless of standard sizing in the fashion industry.

4 investors

A platform that enables communities to launch their own cryptocurrencies.

4 investors

Reproduction of Found is a Tokyo-based footwear label that sources and reproduces vintage military shoes and trainers using European factories that originally manufactured them in the mid-20th century. The brand distributes roughly 30 shoe models globally through approximately 150 stockists and collaborates with fashion labels on limited editions.

4 investors