Consumer Startups

Seerslab develops augmented reality technology and digital content for smartphone manufacturers, telecommunications companies, and app developers to integrate into their products and services.

1 investor

Seety is a Belgian mobility platform that allows drivers to manage all urban mobility expenses—parking, fuel, EV charging, tolls, and low-emission zone fees—through a single app. The company aims to build a comprehensive mobility ecosystem integrating multiple transport modes for European cities.

1 investor

Sejal offers self-paced online learning programs in leadership, job-ready technical and professional skills (including exam prep for CPA and NCLEX), and personal growth, built on Wiley's educational content. Courses feature short lessons, exercises, an AI tutor, and verified, shareable certificates for individual learners.

1 investor

Select operates a paid digital membership and concierge service that gives professionals access to benefits across dining, travel, and entertainment through a network of partner brands spanning 1.6 million locations globally. Members receive a personalized black metal card, an in-house concierge team, and access to members-only events for an annual fee.

1 investor

Kyari sells self-watering FRP (fiberglass) planters, indoor plants, and plant-care accessories such as water meters and watering globes, marketed through a direct-to-consumer online store. The product line targets home consumers seeking decorative, low-maintenance greenery for indoor and outdoor spaces.

1 investor

Selency (formerly Brocante Lab) is an online marketplace for vintage furniture, design pieces, and home décor items curated by professional sellers. The platform offers over 300,000 products including Scandinavian, Art Deco, and designer furniture for home decoration.

1 investor

SelfDecode is a consumer genomics platform that analyzes users' DNA, blood test results, and lifestyle data to generate 1,500+ personalized health reports and AI-driven recommendations on diet, supplements, and lifestyle. It sells DNA test kits and subscription access to tools including an AI health assistant (DecodyGPT) and lab analysis, serving consumers, doctors, and businesses.

1 investor

SellerX is a brand builder that acquires and scales consumer products sold on marketplaces like Amazon into omnichannel brands across multiple geographies. The company operates a portfolio of over 20 brands with presence in Europe, Asia, and North America.

1 investor

SELLIT9 provides a software platform that enables fast, frictionless trade-ins of used items, connecting sellers with merchants and brands across North America. The platform handles valuation, offers, and same-day payouts while diverting used tech from landfills.

1 investor

Semiexact manufactures steel brackets and hardware for DIY bed frames that customers assemble with their own wood, emphasizing modular design that adapts to multiple bed sizes. The company targets woodworkers and consumers who prefer to build their own furniture with minimal tools.

1 investor

Sendme delivers fresh meat to households and food businesses via WhatsApp ordering, with fulfillment within three hours.

1 investor

Operates two web services in Japan: comolib, a review and information site listing child-friendly places such as restaurants, parks, leisure and lodging facilities, and Kodomo Booster, a portal to compare, search, and book trial lessons for children's extracurricular classes nationwide. It serves parents looking for family-friendly outings and children's lessons across sports, music, English, tutoring, and robotics/programming.

1 investor

Senic produces smart home control devices compatible with Philips Hue and HomeKit, including wireless outdoor switches for home automation.

1 investor

A desktop application that provides in-game coaching and post-game analysis to PC gamers through an overlay and voice assistant, using computer vision to deliver real-time feedback and recommendations.

1 investor

Eatsens produces roasted mealworms as an edible insect protein product, marketed as a sustainable alternative to conventional meat with significantly lower environmental impact.

1 investor

Sensar Marine provides a boat monitoring system with integrated sensors that track battery levels, GPS position, impact forces, water levels, and temperature in real-time through a mobile app. The hardware unit continuously collects vessel data and sends alerts when monitored systems reach warning or alarm thresholds.

1 investor

SenseBox offers a monthly subscription of premium curated boxes personalized to a subscriber's tastes, and also sells gift boxes for clients, teams, and personal relationships. Customers complete a short quiz about their preferences and receive a curated selection of products each month.

1 investor

SensorsCall offers carealert, a sensor-based device and dashboard system that passively monitors the wellness and daily activity of residents such as seniors without requiring input from patients or caregivers. It serves care facilities, remote social services, and medication compliance programs, providing activity trend alerts, intercom communication, and integration with FDA-approved health devices.

1 investor

Sentient is a free, open-source macOS application that runs an on-device LLM to build a personal knowledge base from a user's files and proactively completes tasks through computer use. It stores data locally in plain markdown, uses a small on-device model plus the user's own frontier model (ChatGPT, Claude, OpenRouter, or LM Studio), and is optimized for Apple silicon.

1 investor

Sentient Play creates interactive entertainment experiences using artificial intelligence, including K.O.M.R.A.D., a game in which players hold multi-day real-time conversations with a fictional 1985 Soviet military AI. The company builds AI-driven narrative games for consumers.

1 investor

Sentinel Marine develops connected boating technology that provides boat owners with safety information and real-time monitoring capabilities. The company serves recreational boating enthusiasts globally.

1 investor

Sepal develops weather-protective products for motorcycle and bicycle riders. The company designs and manufactures on-demand protective gear tailored for two-wheeler riders in India.

1 investor

Sequel Games is an independent game studio that develops physics-based mobile games, including the slingshot rogue-like title Splat! 2 and puzzle games such as Flip Merge, Funfair Match 3D, and Hexa Gone. The studio focuses on casual and action mobile gaming.

1 investor

Sequent manufactures and distributes reusable totes available at over 38,000 retail locations across the United States, selling over 100 million units annually to consumers seeking sustainable alternatives to single-use bags.

1 investor