Consumer Startups

JUNI is a wellness-focused beverage brand presenting its leadership team, founded by media personalities and beverage-industry operators. The company operates in the consumer drinks space with an emphasis on health and wellness.

1 investor

Local Weather is a sports drink brand that combines natural electrolytes and nootropics with 6g of real cane sugar and 35 calories per serving, packaged in recyclable aluminum bottles. The company targets athletes and active consumers seeking lower-sugar alternatives to traditional sports drinks.

1 investor

Lumen produces nutrient-dense beverages formulated with bioactive superfoods and marketed as healthy drink options. The company sources ingredients from regenerative farms that exceed organic standards.

1 investor

A beverage company that produces all-natural makgeolli (Korean rice wine) and premium distilled soju made from organic Chamsari rice. Its products are sold through retailers and restaurants.

1 investor

Mamitas is a hard seltzer beverage made with real tequila, sparkling water, and natural flavors, inspired by traditional tequila cocktails.

1 investor

Misfits produces a functional soda positioned as a healthier alternative to traditional sugary sodas. The product is designed for health-conscious consumers in India seeking beverages that combine taste with functional benefits.

1 investor

Nomio produces a natural isothiocyanate-based (ITC) performance shot that targets the NRF2 pathway to support endurance athletes during intense training and racing. Marketed to elite and recreational endurance athletes, the product is built on exercise physiology research from Karolinska Institute and the Swedish School of Sports Science.

1 investor

Petal is an organic sparkling beverage company that blends natural botanical extracts, essences, and organic sweeteners into six flavored drinks. The brand targets consumers seeking natural, antioxidant-rich refreshments with a focus on celebrating individual expression and female empowerment.

1 investor

Proxies produces non-alcoholic beverages blended with verjus, teas, and botanicals to replicate the complexity, acidity, and food-pairing qualities of wine. The products are designed for consumers seeking the ritual and sophistication of wine without alcohol.

1 investor

PureWine makes wine purifier products that remove histamines and sulfites from wine to reduce side effects such as headaches, congestion, and hangovers. Its consumer devices work on all wine types before drinking while retaining tannins and antioxidants.

1 investor

Reed's produces ginger beer beverages made with fresh ginger root, natural fruit juices, honey and spices, marketed as a consumer beverage product.

1 investor

Tiiga produces beverages made from wild-harvested baobab fruit powder, a natural source of fiber for gut health. The company partners with African cooperatives to source the ingredient responsibly, supporting rural communities with direct income.

1 investor

Drinktrade is an online marketplace and subscription service that connects consumers with specialty coffee roasters across the United States. The platform allows customers to discover, purchase, and receive roasted-to-order coffees through personalized recommendations, curated collections, or à la carte shopping.

1 investor

Trail Magic produces cannabis-infused beverages containing delta-9 THC derived from hemp, marketed for social consumption with emphasis on taste and lack of hangover effects. The company operates a taproom in Minneapolis in partnership with a local cider company.

1 investor

Velvet Hammer makes functional, third-party tested powdered beverage elixirs (such as Elixirs of Serenity, Inner Light, and Hydration) formulated with vitamins, adaptogens, and electrolytes that dissolve into any drink. The fantasy- and romantasy-inspired products are made in the U.S. and marketed directly to consumers who enjoy wellness rituals.

1 investor

Drink Via Carota produces ready-to-serve signature cocktails crafted by celebrated chefs. The company offers bottled cocktails for consumers seeking premium, pre-made beverage options.

1 investor

VIGIE produces artisanally crafted limoncello made from all-natural ingredients, inspired by an Italian family recipe and produced in California. The limoncello is marketed for direct consumption as sips, spritzes, and cocktails, as well as for culinary use.

1 investor

Walker Brothers makes craft kombucha beverages designed to replicate the complexity of craft beer while being gentler on digestion and aligned with healthy lifestyles. The company is based in Nashville, TN.

1 investor

Waterloo makes full-flavor sparkling water with zero sugar and zero sweeteners, aimed at consumers seeking a better-tasting, better-for-you beverage. The independently owned brand launched in 2017 in Austin, Texas.

1 investor

Drive Pulse makes a hardware device that connects to a car's OBD-II port and pairs with a mobile app to provide real-time monitoring and management of the vehicle remotely.

1 investor

DriveMyCar operates Australia's peer-to-peer car rental marketplace, connecting private vehicle owners with renters through a verification-backed platform that offers rental periods from 2 days to 365 days. The service provides insurance coverage for accidental damage and theft, and positions itself as a more affordable and flexible alternative to traditional car rental and leasing companies.

1 investor

Provides a mobile dash cam application that lets drivers record video of the road using their phone. Marketed as an everyday dash cam app with developer support for users.

1 investor

DriveU is an on-demand and scheduled chauffeur service that connects car owners with background-verified drivers, and also offers DriveU Reserve, a premium car-and-driver service for airport, local, and outstation travel. It operates across 10 cities in India via a mobile app.

1 investor

DROOL is an online store selling contemporary art prints and premium cotton canvas prints created by emerging artists, aimed at consumers decorating their homes. It offers curated collections, new artist drops, and an "Art Finder Quiz" to match shoppers with prints suited to their style.

1 investor