Consumer Startups

Fitjoy Foods produces grain-free pretzel snacks filled with peanut butter. The company sells ready-to-eat snack foods to consumers.

1 investor

Fitmint is a mobile app that gamifies daily walking by tracking step goals, unlocking mystery boxes, and awarding in-game GRIT coins redeemable for gift cards. It combines fitness tracking with social leaderboards and challenges to encourage habit formation and physical activity.

1 investor

FitMyFoot sells custom arch support insoles in various colors and designs, available in full length and ¾ length styles for different shoe types.

1 investor

FitnessAI is an AI-powered workout app that programs personalized strength training routines with automatic progression based on user performance. It serves fitness enthusiasts and strength trainers across all experience levels, adapting workouts to available equipment and schedule constraints.

1 investor

Fitplan is a subscription fitness app offering step-by-step workout programs designed by professional personal trainers, with HD instructional videos and tools to track weights, reps, time, heart rate, and calories. It serves fitness enthusiasts working out at the gym, home, or elsewhere, and supports devices including Apple Watch, while also letting trainers publish programs to its user community.

1 investor

FittiCoin is a mobile fitness rewards app that automatically tracks users' steps and converts activity milestones into an in-app currency (FittiCoins) that can be redeemed for vouchers, food credit, and products from partner brands, banks, and retailers. It also offers meal ordering (FittiEat), community challenges, and bank-linked point management for consumers, with partners such as Arab Bank.

1 investor

FitXR offers a virtual reality fitness platform with beat-synced workout studios spanning boxing, combat, HIIT, and dance, guided by virtual coaches modeled on real trainers. It provides rhythm-driven cardio exercise with 3D targets, multiplayer battles, and leaderboards for consumers.

1 investor

Fitz Frames makes custom prescription eyewear and sunglasses that are 3D printed to fit each customer's face, using an iOS app for virtual try-on and facial measurement scans. Originally focused on kids, it now offers glasses, reading glasses, progressives, and auto-darkening lenses for all ages.

1 investor

Five Guys operates a chain of burger and fries restaurants with nearly 1,900 locations worldwide, founded on a focus on quality ingredients and consistency. The company offers dining experiences in physical locations and through delivery via its app and website.

1 investor

Five Iron Golf operates indoor golf venues equipped with Trackman simulators, swing cameras, and 200+ virtual courses, combining a driving range, lessons, league play, and games. Its locations also include full-service bars and food menus, serving both recreational and competitive players as well as corporate event hosts.

1 investor

Five Iron Golf operates indoor golf venues that combine golf simulators and instruction with events, food, and cocktails. It targets golf enthusiasts and social visitors looking for entertainment and hospitality.

1 investor

Five Star Franchising is a franchise investment platform offering financing support and franchise opportunities. The company provides access to third-party lenders, veteran and multi-unit incentives, and revenue insights for franchise investors.

1 investor

FIVELION offers life and business coaching programs for individuals, business owners, professionals, and corporate executives, focused on personal development, wellness, and business success. Its programs include "Fearless Leader" for business coaching and "Personal Pride" for life coaching.

1 investor

Fixed is a mobile app that helps drivers contest parking tickets by connecting them with legal experts who review ticket photos and handle the appeals process, charging a percentage of fines only if the challenge succeeds.

1 investor

Fix My Curls sells hair care products made with clean ingredients and a 5-step process aimed at healing damaged, frizzy, or tangled curly hair while reducing dandruff, itchiness, and redness. The products are marketed to people with curly hair.

1 investor

A community and conversation platform for college students that facilitates peer discussions and connections within campus communities.

1 investor

Fizz & Bubble creates self-care products designed to turn everyday routines into personal wellness moments. The company targets consumers seeking accessible ways to incorporate relaxation and mood-boosting experiences into their daily lives.

1 investor

FKTea produces brewed tea-based energy drinks made with Japanese green tea and yerba mate, sweetened with Louisiana honey, for endurance athletes and active individuals seeking clean energy without synthetic stimulants or artificial additives. The company sources premium shade-grown tea directly from Japanese farmers and batch-brews its products.

1 investor

Flagr allows people to compile location-based content—including photos, videos, and text—on their mobile devices and generate shareable maps that can be embedded across websites.

1 investor

Flamingo Road Nursery is a garden center in South Florida offering plants, garden supplies, and advice for beautifying outdoor and living spaces. It operates a 10-acre retail facility serving local gardeners and homeowners.

1 investor

Flamingueo is an ecommerce retailer selling consumer goods including beach umbrellas and home products.

1 investor

Flance (branded as Bardge) operates a fitness and wellness membership pass that gives members access to over 500 gyms, spas, pools, studios, and sports centers across African cities. It also provides gym and wellness partners with a platform for bookings, check-ins, and operations, and offers corporate/employer-sponsored wellness benefits and an API for businesses.

1 investor

Flanker operates kitchen and sports bar locations in multiple US cities.

1 investor

Flash Learning is an AI-powered revision app for UK students preparing for GCSE, A-Level, and 11+ exams, with a focus on Maths and other subjects. It provides flashcards, practice tests, predicted papers, progress tracking, and online courses as an alternative to private tutoring.

1 investor