Consumer Startups

Shine Drink produces nootropic and electrolyte-enhanced beverages sold direct-to-consumer in Australia. The product line includes energy drinks with natural caffeine and nootropics, as well as hydration drinks.

2 investors

Shinola produces watches, including the Runabout model, which serves as both a refined accessory and casual timepiece. The company designs timepieces marketed as fine jewelry-inspired consumer products.

2 investors

Shoonya is a multilingual and multicultural interactive digital platform designed for children to learn multiple languages and develop multiliteracy skills. The app serves parents and educators seeking to expose young learners to diverse languages and cultures during early childhood.

2 investors

Orie sells leather handbags direct to consumers, including a pebbled Italian leather bowling bag made from lychee-grain cowhide with a lambskin-lined interior. The company positions its products as lower-priced alternatives to comparable luxury brands.

2 investors

Felix Gray manufactures blue light filtering eyewear using proprietary lens technology to address eye strain and sleep disruption from screen and LED light exposure. The company sells luxury eyewear for consumers across various life contexts—work, learning, athletics, and travel.

2 investors

Shopmium is a mobile app that offers consumers cashback refunds and discounts on grocery brands and products; users buy items in-store, submit their receipt, and get reimbursed within a couple of business days. The app also stores loyalty cards and covers over 2,500 brands across categories, with a focus on the French market.

2 investors

RE/DONE is a luxury denim brand founded in 2014 that creates limited-edition designs by upcycling vintage materials and repurposing heritage American brands. The company focuses on circular fashion and sustainable production practices for consumers seeking individuality in the denim market.

2 investors

A cashback rewards platform that enables consumers to earn returns on purchases at 3,500+ retail brands through a website and browser extension. The service aggregates coupon codes and offers at online stores while allowing users to accumulate rewards in cash or transfer them to partner loyalty programs.

2 investors

Tin is a mobile browser extension for iPhone (Safari) that automatically finds and applies coupon codes at checkout, including discount codes buried in a user's inbox, across 30,000+ supported retailers. It also uses ghost email and phone entries to unlock signup discounts without spam and tracks online shipments in one place for consumers.

2 investors

Shrooly develops an automated mushroom growing device for home use, offering app-controlled cultivation of multiple mushroom varieties. The product is designed for personal sustainability and health-conscious consumers interested in home agriculture.

2 investors

Shutterfly is a direct-to-consumer platform for creating personalized photo products including photo books, cards, stationery, wall art, gifts, and calendars. The company serves consumers who want to preserve and display personal photos and create custom keepsakes for various occasions.

2 investors

Siffron manufactures electronic shelf label (ESL) holders that secure digital price tags at retail shelf edges. The product helps retailers improve pricing accuracy and reduce manual labor in store operations.

2 investors

SigmaOS is a macOS web browser that organizes tabs into workspaces and includes AI-powered features like website summarization and contextual search. It targets students, founders, and creatives seeking improved productivity and focus.

2 investors

SiiPet manufactures pet monitoring camera accessories, specifically a gooseneck holder that clips onto litter boxes or nearby surfaces to position cameras at adjustable angles for pet observation.

2 investors

Royal Reels is an online casino operating in Australia, offering slots (pokies), table games, live dealer games, and cryptocurrency-based deposits and withdrawals. Operated by Digibrite SRL under a Curaçao gaming license, it provides welcome bonuses, tournaments, and a VIP loyalty program for players.

2 investors

SimpliSafe provides whole-home security systems paired with 24/7 professional monitoring for residential customers. The company emphasizes user control over personal information.

2 investors

Simply Bread provides tools and community support for small-scale bakers to start and grow bread-making businesses. The company serves home and neighborhood bakers by offering equipment, business guidance, and market connections.

2 investors

Singtel is a telecommunications provider offering mobile phone plans, including 5G plans, along with device financing options such as installment payments. It serves consumers in Singapore.

2 investors

Sirius helps consumer subscription brands reduce customer churn and retain revenue through AI-powered tools that automate retention operations and deliver personalized offers at cancellation moments.

2 investors

SISI LAB is a skincare brand offering personalized skin analysis and targeted skincare programs for sensitive skin. The company combines scientific skin analysis with plant-derived beauty products and sustainable practices.

2 investors

Sketchbox provides a platform for building and deploying VR training simulations, serving large enterprises with built-in analytics and visual editors that require no coding. The company's training applications run on portable, battery-powered VR headsets.

2 investors

SKIMS is a direct-to-consumer apparel brand selling intimates and shapewear, including bras and other everyday clothing basics marketed to consumers.

2 investors

SkinCheck develops a computer vision AI app that analyzes skin images to detect potential signs of skin cancer early, providing users with instant feedback and recommendations. It is designed to work across all skin colors and is aimed at individuals globally, with a focus on reducing health inequity in skin cancer detection.

2 investors

Skin Rocks is a skincare brand that develops skincare products for consumers and offers CIBTAC/BABTAC-endorsed training to professional "Pro Partners." The company emphasizes reducing environmental impact through recyclable packaging and plastic recovery partnerships.

2 investors