Consumer Startups

Full Swing builds golf simulators and launch monitors, offering turnkey installations that include hardware, projection technology, cameras, software, and installation support. Its products serve residential, commercial, and clubhouse customers, and also support multisport games beyond golf.

2 investors

Furlenco is a furniture company offering rental, subscription, and purchase options for urban Indian consumers, including buy-back and credit toward replacements. It targets a mobile, lifestyle-oriented customer base in India.

2 investors

Fussy makes personal care products designed to reduce single-use plastic waste in bathroom routines. The company offers science-backed alternatives to conventional products, with an initial focus on deodorant and personal hygiene items.

2 investors

FutureLeague offers hands-on engineering and programming instruction to children ages 6-12, structured around project-based learning and progression benchmarks. The company also designs team-building workshops for enterprises focused on design thinking and innovation skills.

2 investors

FuturePlay is a gaming company that develops mobile games, having released six titles reaching over 120 million players. Its games include Merge Gardens, Battlelands Royale, and Idle Farming Empire.

2 investors

Medal is a free clip-recording app for PC and mobile that runs in the background while gaming to capture and instantly share gameplay clips. It offers automatic event detection for popular titles, multi-track audio, custom clip lengths, and cloud storage, targeting gamers who want to record and post highlights.

2 investors

FuzzyBot is a small independent game studio developing experimental video games, including a co-op horror game and a roguelite/life-sim hybrid action RPG. Its titles feature co-op play, crafting, and combat mechanics.

2 investors

FXI develops products and chemistry formulations that help customers address consumer market needs through innovative processes and applications.

2 investors

From Yellow To Orange (fyto) is a Japanese company that produces and distributes music and video, composes and arranges music, and plans, develops, and sells games and digital content. Originally founded as game studio WARP in 1994 by game creator Kenji Eno, it is known for titles such as "D no Shokutaku" and later shifted toward music, media, and digital content projects.

2 investors

G-Hold designs patented ergonomic tablet and phone holders, screen risers, and work-from-home kits that reduce hand and wrist strain when using mobile devices. Made in the UK, its products are sold to retailers, schools, and enterprises with mobile workforces worldwide.

2 investors

PlayStation is a consumer gaming console and digital platform operated by Sony that hosts and distributes video games across multiple PlayStation hardware generations.

2 investors

Gain Credit is a consumer lending company operating a UK lending business with operations in India, offering credit products to consumers. It applies analytics and machine learning to lending and customer service in the consumer credit and financial services sector.

2 investors

GalaxyCard is an app-based instant credit line in India, offering a virtual credit facility usable via UPI QR codes or a card number for in-store payments, utility bills, and online shopping. Users apply through the app with PAN and Aadhaar details for approval, with no physical card required.

2 investors

Game Theory operates sports facilities offering unlimited coaching classes in multiple sports including badminton, basketball, pickleball, table tennis, squash, swimming, and padel for both kids and adults in India.

2 investors

GameChanger is a mobile and web platform that provides coaching tools, live game streaming, and team management features for youth and community sports teams. It serves coaches, families, and fans with free base functionality for coaches and optional premium subscriptions for extended features like unlimited live streaming and highlight reels.

2 investors

GameMix is a browser-based platform for playing games instantly on smartphones, tablets, and computers without downloads or installs. It includes a game recommendation engine and multiplayer features so users can play with friends and opponents.

2 investors

GamerPay operates a marketplace where gamers can buy and sell in-game skins and digital assets with built-in fraud prevention through game integrations. The platform includes parental consent features to allow underage users to trade legally, addressing a gap in the market where minors previously relied on unregulated social media transactions.

2 investors

gamma. is a media and technology company that helps artists and creators produce, distribute, and monetize music, visual media, and consumer products. It offers content creation support, global audio-visual distribution (via its acquired platform Vydia), and commerce tools for artists across music, visual media, and tech.

2 investors

Gane offers prepaid mobile plans bundling internet data, call minutes, and SMS with varying validity periods for consumers in Colombia. It functions as a mobile telecommunications provider with flexible top-up options priced in Colombian pesos.

2 investors

Gartner Studios designs, manufactures, and distributes party goods and stationery products for do-it-yourself celebration occasions. The company serves North American retailers and consumers seeking stylish occasion-themed products.

2 investors

Gwella makes functional mushroom and adaptogen gummies, branded as Mojo, that combine nootropics, adaptogens, and mushrooms to support energy, focus, mental clarity, sleep, and mood. The consumer wellness products are vegan, gluten-free, low-sugar, and made in the USA.

2 investors

Gkoo is a micro-mobility operator providing electric scooters and e-bikes powered by clean energy, with a mission to achieve carbon neutrality by 2030 and reduce CO2 emissions. The company manufactures products from recyclable materials and supports environmental impact through user-generated tree-planting effects.

2 investors

Gear4music is the UK's largest and Europe's second largest retailer of musical instruments and equipment, operating an agile online platform serving both retail customers and music professionals. The company operates a bespoke e-commerce platform across multiple territories and languages, supported by proprietary software and efficient logistics systems.

2 investors

Gembah is a product development and manufacturing platform that guides brands from market research and design through sourcing, validation, and production using a network of designers and vetted factories. It serves product creators, inventors, and consumer brands with services spanning design engineering, marketing validation, and global supply chain management.

2 investors