Sweetgreen
NYSE: SGWashington, US · Founded 2009 · Delaware corporation · 6 known investors
Sweetgreen offers salads and plant-forward meals with workplace-focused services including office catering, batch delivery, and a subsidized meal credits program for teams. It serves companies looking to provide food options for their employees, whether in-office or remote.
ConsumerFoodTech
Founders & leadership
Sweetgreen was founded in 2009 by Nathaniel Ru and Jonathan Neman.
NR
Nathaniel RuinCo-Founder
MR
Mitch RebackExecutive
KK
Karen KelleyExecutive
JF
Jeff FriedNamed on SEC filing
Board
NJ
SC
MH
Mike HislopBoard director
GH
Gary HirshbergBoard director
SB
Scott BelskyBoard director
Investors · 6
Reported raises · per SEC filings
Form D private placements$91M disclosed across 4 rounds · 2012–2016
▶$40MraisedNov 2016 · 50 investors · RestaurantsRule 506(b)
▶$40MraisedNov 2016 · 50 investors · Restaurants
Rule 506(b)Officers, directors & promoters on the filing
- Gary HirshbergDirector
- Scott BelskyDirector
- Mitch RebackExecutive Officer
- Mike HislopDirector
- Steve CaseDirector
- Karen KelleyExecutive Officer
- Nicolas JammetExecutive Officer, Director, Promoter
- Nathaniel RuExecutive Officer, Director, Promoter
- Jonathan NemanExecutive Officer, Director, Promoter
- Offering amount
- $40M
- Amount sold
- $40M
- Minimum investment
- $1
- Proceeds to insiders
- $1.5M
- First sale
- Aug 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$35MraisedJul 2015 · 22 investors · RestaurantsRule 506(b)
▶$35MraisedJul 2015 · 22 investors · Restaurants
Rule 506(b)Officers, directors & promoters on the filing
- Mike HislopDirector
- Gary HirshbergDirector
- Mitch RebackExecutive Officer
- Scott BelskyDirector
- Karen KelleyExecutive Officer
- Nicolas JammetExecutive Officer, Director, Promoter
- Nathaniel RuExecutive Officer, Director, Promoter
- Jonathan NemanExecutive Officer, Director, Promoter
- Steve CaseDirector
- Offering amount
- $35M
- Amount sold
- $35M
- Minimum investment
- $1
- First sale
- Jun 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12.7MraisedNov 2014 · 1 investors · RestaurantsRule 506(b)
▶$12.7MraisedNov 2014 · 1 investors · Restaurants
Rule 506(b)Officers, directors & promoters on the filing
- Steve CaseDirector
- Mike HislopDirector
- Karen KelleyExecutive Officer
- Alice ElliotDirector
- Jonathan NemanExecutive Officer, Director, Promoter
- Nathaniel RuExecutive Officer, Director, Promoter
- Nicolas JammetExecutive Officer, Director, Promoter
- Gary HirshbergDirector
- Offering amount
- $18.5M
- Amount sold
- $12.7M
- Minimum investment
- $1
- Proceeds to insiders
- $1M
- First sale
- Nov 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.2MraisedFeb 2012 · 18 investors · RestaurantsRule 506(b)
▶$3.2MraisedFeb 2012 · 18 investors · Restaurants
Rule 506(b)Officers, directors & promoters on the filing
- Nicolas JammetExecutive Officer, Director, Promoter
- Nathaniel RuExecutive Officer, Director, Promoter
- Jonathan NemanExecutive Officer, Director, Promoter
- Gary HIrshbergDirector
- Jeff FriedDirector
- Offering amount
- $6M
- Amount sold
- $3.2M
- First sale
- Feb 2012
- Incorporated
- Corporation, Delaware, 2009
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
3 people who came through Sweetgreen went on to found or lead other companies.
Competitors · 10
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Postmates2766 shared keywords<UNKNOWN>
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Toast2212 shared keywordsToast provides a point-of-sale platform built for restaurants and food service businesses, handling high-volume operations, revenue tracking, and retail sales. The platform includes AI-driven analytics (Toast IQ) that connect data and workflows to help operators make decisions and manage margins.
Cava1837 shared keywordsMediterranean-rooted food brand bringing health and heart to dining.
Wanderlog1692 shared keywordsWanderlog is a travel planning app that allows users to create detailed itineraries, explore shared guides from other travelers, and manage bookings—integrating attractions on maps, reservations, budgeting, and route optimization in a single platform.
the infatuation1427 shared keywordsThe Infatuation is a restaurant and hospitality content platform that publishes guides, reviews, and recommendations for dining and nightlife destinations across major US and international cities.
Companies competing with Sweetgreen for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Cyclospora is changing the American workplace lunch: 'We switched our marketing immediately,' says Saladworks CEOcnbc.com · Aug 2026Frequently asked questions
- What does Sweetgreen do?
- Sweetgreen offers salads and plant-forward meals with workplace-focused services including office catering, batch delivery, and a subsidized meal credits program for teams. It serves companies looking to provide food options for their employees, whether in-office or remote.
- Who founded Sweetgreen?
- Sweetgreen was founded by Nathaniel Ru, Jonathan Neman in 2009.
- Who are Sweetgreen's investors?
- Sweetgreen's investors include Collaborative Fund, Evolution VC Partners, Red Sea Ventures, Revolution, S2G Investments, True Ventures.
- How much funding has Sweetgreen raised?
- Sweetgreen has disclosed $91M raised across 4 rounds.
- Where is Sweetgreen headquartered?
- Sweetgreen is headquartered in Washington, US.