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Sweetgreen
NYSE: SGUnicorn · $2.6BWashington, US · Founded 2009 · Delaware corporation · 16 known investors
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Sweetgreen offers salads and plant-forward meals with workplace-focused services including office catering, batch delivery, and a subsidized meal credits program for teams. It serves companies looking to provide food options for their employees, whether in-office or remote.
Also known as sweetgreen
Founders & leadership
Sweetgreen was founded in 2009 by Nathaniel Ru and Jonathan Neman.
Board
Investors · 16
How we know: blue 9 capital's portfolio page · Not right? Tell us
How we know: Capital B Private Holdings's portfolio page · Not right? Tell us
How we know: Collaborative Fund's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Highsage Ventures's portfolio page · Not right? Tell us
How we know: Red Sea Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Revolution's portfolio page · board seat on SEC Form D · Not right? Tell us
How we know: S2G Investments's portfolio page · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: True Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: the S-1 prospectus · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$91M disclosed across 4 rounds · 2012–2016
▶$40MraisedNov 2016 · 50 investors · RestaurantsRule 506(b)
- Gary HirshbergDirector
- Scott BelskyDirector
- Mitch RebackExecutive Officer
- Mike HislopDirector
- Steve CaseDirector
- Karen KelleyExecutive Officer
- Nicolas JammetExecutive Officer, Director, Promoter
- Nathaniel RuExecutive Officer, Director, Promoter
- Jonathan NemanExecutive Officer, Director, Promoter
- Offering amount
- $40M
- Amount sold
- $40M
- Minimum investment
- $1
- Proceeds to insiders
- $1.5M
- First sale
- Aug 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$35MraisedJul 2015 · 22 investors · RestaurantsRule 506(b)
- Mike HislopDirector
- Gary HirshbergDirector
- Mitch RebackExecutive Officer
- Scott BelskyDirector
- Karen KelleyExecutive Officer
- Nicolas JammetExecutive Officer, Director, Promoter
- Nathaniel RuExecutive Officer, Director, Promoter
- Jonathan NemanExecutive Officer, Director, Promoter
- Steve CaseDirector
- Offering amount
- $35M
- Amount sold
- $35M
- Minimum investment
- $1
- First sale
- Jun 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12.7MraisedNov 2014 · 1 investors · RestaurantsRule 506(b)
- Steve CaseDirector
- Mike HislopDirector
- Karen KelleyExecutive Officer
- Alice ElliotDirector
- Jonathan NemanExecutive Officer, Director, Promoter
- Nathaniel RuExecutive Officer, Director, Promoter
- Nicolas JammetExecutive Officer, Director, Promoter
- Gary HirshbergDirector
- Offering amount
- $18.5M
- Amount sold
- $12.7M
- Minimum investment
- $1
- Proceeds to insiders
- $1M
- First sale
- Nov 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.2MraisedFeb 2012 · 18 investors · RestaurantsRule 506(b)
- Nicolas JammetExecutive Officer, Director, Promoter
- Nathaniel RuExecutive Officer, Director, Promoter
- Jonathan NemanExecutive Officer, Director, Promoter
- Gary HIrshbergDirector
- Jeff FriedDirector
- Offering amount
- $6M
- Amount sold
- $3.2M
- First sale
- Feb 2012
- Incorporated
- Corporation, Delaware, 2009
- Federal exemptions
- 06
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Sweetgreen operates a restaurant concept built around salads and plant-forward bowls assembled from vegetables, grains, proteins and house dressings. Its menu includes items such as the Kale Caesar, Guacamole Greens, Harvest Bowl, Chicken Pesto Parm and the vegetarian Shroomami, alongside sides such as roasted sweet potatoes and locally made rosemary focaccia supplied by regional bakery partners, plus beverages including a hibiscus clover tea. Some items, such as a buffalo chicken bowl, are offered online only, and the menu highlights attributes such as antibiotic-free chicken, organic shredded kale and allergen disclosures.
Alongside its in-store and online ordering, Sweetgreen markets a set of workplace offerings under "sweetgreen for work," comprising event and milestone catering, an "Outpost" daily batch delivery service to offices, and a credits program that lets employers subsidize meals for remote staff. The company also runs consumer-facing content, including kitchen tutorials distributed through TikTok, and solicits customer input on where to open new locations while recruiting for its teams.
Business model
Sweetgreen sells prepared meals directly to consumers through its restaurants and online ordering channels, and to employers through catering, office batch delivery (Outpost) and a subsidized meal-credits program.
Revenue from food sales to consumers and from workplace catering, batch delivery and employer-funded meal credit programs.
▸Full profile — go-to-market, geography
Go-to-market
Direct ordering via its own website and store locations, workplace channels (catering, Outpost office delivery, employer meal credits), and social content such as TikTok recipe tutorials; the site also collects customer suggestions for new store locations.
Individual consumers ordering salads and bowls in person or online, and employers arranging food for in-office teams, events and remote employees.
Geography
Operates physical locations with regional bakery partners supplying focaccia; the site invites customers to suggest where the company should open next.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Founder mafia
5 people who came through Sweetgreen went on to found or lead other companies.
Related companies · 10
Companies working in the same space as Sweetgreen.
Acquisitions · 1
Early investors' stakes continue via these dealsSweetgreen is a restaurant and food service company that provides fresh, plant-forward meals for workplace consumption through catering, office delivery, and meal subsidy programs.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- Sweetgreensweetgreen.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sweetgreen do?
- Sweetgreen is a restaurant brand serving salads and plant-forward bowls, with catering and workplace meal programs.
- Who founded Sweetgreen?
- Sweetgreen was founded by Nathaniel Ru, Jonathan Neman in 2009.
- Who are Sweetgreen's investors?
- Sweetgreen's investors include 37 Angels, blue 9 capital, Capital B Private Holdings, Collaborative Fund, Evolution VC Partners, Highsage Ventures, Maveron, PROOF and 8 more.
- How much funding has Sweetgreen raised?
- Sweetgreen has disclosed $91M raised across 4 rounds.
- Where is Sweetgreen headquartered?
- Sweetgreen is headquartered in Washington, US.