Supy
London, GB · Founded 2021 · 109 employees on LinkedIn · 4 known investors
William Stanley is a hospitality-only accountancy firm that helps restaurants understand and optimize their financial performance through detailed P&L analysis, inventory controls, and financial training. The firm supports 600+ restaurants across the UK, US, Middle East, and Hong Kong.
Founders & leadership
Supy was founded in 2021 by Dani El-Zein, Ibrahim Bou Ncoula, and Tom Stanley.
DE
Dani El-ZeinFounder
IB
Ibrahim Bou NcoulaFounder
TS
Tom StanleyFounder
Investors · 4
Competitors · 8
by search overlap
Toast1145 shared keywordsToast provides a restaurant management platform combining point-of-sale hardware (Flex POS, Toast Go 3 handheld) with software tools for online ordering, payroll, and other operations. It serves restaurants and restaurateurs across the food service industry.
Touchbistro645 shared keywordsTouchBistro is an all-in-one POS and restaurant management system that provides restaurateurs with payment processing, online ordering, reservations, and related tools. The platform helps restaurant operators increase sales, improve guest experiences, and reduce operational costs.
Restaurant365552 shared keywordsRestaurant365 provides cloud-based enterprise management software for restaurants, integrating accounting, store operations, and workforce management into a single platform. The company serves restaurant concepts nationwide with solutions for financial visibility, operational efficiency, and employee management.
Lightspeed530 shared keywordsLightspeed provides a point-of-sale and payments platform that lets retail and hospitality businesses sell in person, online, and on social channels from one connected system. It offers inventory management, integrations, embedded funding, and B2B wholesale ordering for merchants across more than 100 countries.
7shifts459 shared keywords7shifts is a scheduling and payroll platform built for restaurant teams, offering an app and restaurant-specific tools to manage staff, reduce errors, and control labor costs. It serves over 55,000 restaurants.
MarketMan448 shared keywordsMarketMan provides software solutions for restaurant operators and foodservice distributors, offering inventory management, supply chain optimization, and business intelligence tools. The platform serves over 15,000 restaurant operators globally and is powered by Meal Ticket, a leader in foodservice technology.
Perfect Venue420 shared keywords
Apicbase388 shared keywordsBelgian SaaS company offering a back-of-house F&B management platform for multi-site restaurants, catering and hotels.
Companies competing with Supy for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- SUPY UK LIMITED
- Company number
- 17093815
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 16 Mar 2026
- Registered office
- C/O Williams Stanley And Co, 144 Great Portland Street, London, W1W 6QT
- Nature of business (SIC)
- 62012 — Business and domestic software development
- Accounts
- next due 16 Dec 2027
- Confirmation statement
- next due 29 Mar 2027
Current officers · 2
- Andrew Mark Braisdell — director, appointed 9 Apr 2026
- Dani El-Zein — director, appointed 16 Mar 2026
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Supy do?
- William Stanley is a hospitality-only accountancy firm that helps restaurants understand and optimize their financial performance through detailed P&L analysis, inventory controls, and financial training. The firm supports 600+ restaurants across the UK, US, Middle East, and Hong Kong.
- Who founded Supy?
- Supy was founded by Dani El-Zein, Ibrahim Bou Ncoula, Tom Stanley in 2021.
- Who are Supy's investors?
- Supy's investors include AMK Investment Office, Capria Ventures, Valia Ventures, COTU Ventures.
- Where is Supy headquartered?
- Supy is headquartered in London, GB.