/Companies

SugarCRM

Cupertino, US · 576 employees on LinkedIn · 8 known investors

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Sugar Sell is a CRM platform that guides sales reps toward the highest-impact accounts, opportunities, and next actions by combining CRM data with ERP data such as order history and using AI to surface account risk and expansion opportunities. It targets teams managing many customer accounts and large product catalogs, and is commonly used in manufacturing, distribution, and wholesale.

Founders & leadership

COClint Oram
Clint OramFounderClint Oram co-founded SugarCRM, growing it from an open-source project into a SaaS platform, and held leadership roles spanning product, marketing, strategy, and corporate development. He is currently co-founder and Chief Growth Officer at Brief, an executive intelligence platform, and co-hosts the PROMPT This podcast focused on AI applications for business leaders.
LALarry Augustin
Larry AugustinExecutiveLarry Augustin is a technology executive with degrees in electrical engineering from Notre Dame and Stanford (M.S. and Ph.D.). He served as CEO and Chairman of SugarCRM, scaling the company to $100M in revenue before its acquisition by Accel-KKR in 2018, and previously held the role of Vice President for Applications at Amazon Web Services, overseeing contact center, marketing automation, and productivity services.
SVSteve Valenzuela
Steve ValenzuelaExecutiveSteve Valenzuela is an executive officer at SugarCRM who has held CFO roles at companies ranging from startups to those exceeding $2 billion in revenue, with experience across SaaS software, M&A, and international markets.
ACAndrew Chmyz
Andrew ChmyzExecutive
DRDavid Roberts
David RobertsChief Executive OfficerHe previously served as CEO of Alchemer, a customer experience software company he helped reposition before its sale to KKR, and held leadership roles as a Senior Partner at Accenture's CRM practice and CEO of ReedGroup.
SBSteve Boss
Steve BossChief Sales Officer
SSShana Sweeney
Shana SweeneyChief Human Resources Officer
AAAvner Alkhas
Avner AlkhasChief Financial Officer
BTBecca Toth
Becca TothChief Marketing Officer
LVLyndsey Valin
Lyndsey ValinChief Customer OfficerShe has spent 5.5 years working internationally across France, Germany, England, and Spain, and has experience managing multi-cultural teams.
BHBob Hackney
Bob HackneyChief Technology OfficerChief Technology Officer of SugarCRM, Bob Hackney previously worked as an IT executive at DaVita Inc., where he oversaw operations and agile transformation initiatives across global technical teams.

Board

AB
A. Brooke SeawellBoard director

Investors · 8

Reported raises · per SEC filings

Form D private placements

$12.7M disclosed across 3 rounds · 2013–2014

▶$222.6KraisedMay 2015 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark LeslieDirector
  • Antoine MunfaDirector
  • A. Brooke SeawellDirector
  • Mary ColemanDirector
  • Larry AugustinExecutive Officer, Director
  • Josh SteinDirector
  • Steve ValenzuelaExecutive Officer
Offering amount
$222.6K
Amount sold
$222.6K
First sale
Jan 2014
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.6MraisedJan 2015 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • A. Brooke SeawellDirector
  • Mary ColemanDirector
  • Antoine MunfaDirector
  • Larry AugustinExecutive Officer, Director
  • Mark LeslieDirector
  • Josh SteinDirector
  • Steve ValenzuelaExecutive Officer
Offering amount
$3.6M
Amount sold
$3.6M
First sale
Oct 2013
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$8.9MraisedFeb 2014 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew ChmyzExecutive Officer
  • Mary ColemanDirector
  • Antoine MunfaDirector
  • Josh SteinDirector
  • Mark LeslieDirector
  • Larry AugustinExecutive Officer, Director
  • A. Brooke SeawellDirector
Offering amount
$8.9M
Amount sold
$8.9M
First sale
Jan 2013
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through SugarCRM went on to found or lead other companies.

Acquisitions · 2

Early investors' stakes continue via these deals
Contastic

SugarAI (formerly SugarCRM) provides an AI-driven sales CRM platform for B2B companies, supporting sales, marketing, and customer service teams. The product includes ERP integrations and serves customers across more than 120 countries.

Node

Data intelligence layer providing personalized B2B recommendations.

In the news

Frequently asked questions

What does SugarCRM do?
Sugar Sell is a CRM platform that guides sales reps toward the highest-impact accounts, opportunities, and next actions by combining CRM data with ERP data such as order history and using AI to surface account risk and expansion opportunities. It targets teams managing many customer accounts and large product catalogs, and is commonly used in manufacturing, distribution, and wholesale.
Who founded SugarCRM?
SugarCRM was founded by Clint Oram.
Who are SugarCRM's investors?
SugarCRM's investors include Accel-KKR, New Enterprise Associates (NEA), Runa Capital, Tech Square Ventures, Threshold Ventures, Draper Fisher Jurvetson (DFJ), Gold Hill, Walden International.
How much funding has SugarCRM raised?
SugarCRM has disclosed $12.7M raised across 3 rounds.
Where is SugarCRM headquartered?
SugarCRM is headquartered in Cupertino, US.