SugarCRM
Cupertino, US · 576 employees on LinkedIn · 9 known investors
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Sugar Sell is a CRM platform that guides sales reps toward the highest-impact accounts, opportunities, and next actions by combining CRM data with ERP data such as order history and using AI to surface account risk and expansion opportunities. It targets teams managing many customer accounts and large product catalogs, and is commonly used in manufacturing, distribution, and wholesale.
Founders & leadership






Investors · 9
How we know: the company's own site · funding news · Not right? Tell us
How we know: funding news · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Runa Capital's portfolio page · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$12.7M disclosed across 3 rounds · 2013–2014
▶$222.6KraisedMay 2015 · 1 investors · Other TechnologyRule 506(b)
- Mark LeslieDirector
- Antoine MunfaDirector
- A. Brooke SeawellDirector
- Mary ColemanDirector
- Larry AugustinExecutive Officer, Director
- Josh SteinDirector
- Steve ValenzuelaExecutive Officer
- Offering amount
- $222.6K
- Amount sold
- $222.6K
- First sale
- Jan 2014
- Incorporated
- Corporation, California
- Federal exemptions
- 06b
▶$3.6MraisedJan 2015 · 10 investors · Other TechnologyRule 506(b)
- A. Brooke SeawellDirector
- Mary ColemanDirector
- Antoine MunfaDirector
- Larry AugustinExecutive Officer, Director
- Mark LeslieDirector
- Josh SteinDirector
- Steve ValenzuelaExecutive Officer
- Offering amount
- $3.6M
- Amount sold
- $3.6M
- First sale
- Oct 2013
- Incorporated
- Corporation, California
- Federal exemptions
- 06b
▶$8.9MraisedFeb 2014 · 16 investors · Other TechnologyRule 506(b)
- Andrew ChmyzExecutive Officer
- Mary ColemanDirector
- Antoine MunfaDirector
- Josh SteinDirector
- Mark LeslieDirector
- Larry AugustinExecutive Officer, Director
- A. Brooke SeawellDirector
- Offering amount
- $8.9M
- Amount sold
- $8.9M
- First sale
- Jan 2013
- Incorporated
- Corporation, California
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through SugarCRM went on to found or lead other companies.
Acquisitions · 2
Early investors' stakes continue via these dealsSugarAI (formerly SugarCRM) provides an AI-driven sales CRM platform for B2B companies, supporting sales, marketing, and customer service teams. The product includes ERP integrations and serves customers across more than 120 countries.
Data intelligence layer providing personalized B2B recommendations.
In the news
Frequently asked questions
- What does SugarCRM do?
- Sugar Sell is a CRM platform that guides sales reps toward the highest-impact accounts, opportunities, and next actions by combining CRM data with ERP data such as order history and using AI to surface account risk and expansion opportunities. It targets teams managing many customer accounts and large product catalogs, and is commonly used in manufacturing, distribution, and wholesale.
- Who founded SugarCRM?
- SugarCRM was founded by Clint Oram.
- Who are SugarCRM's investors?
- SugarCRM's investors include Accel-KKR, First Star Ventures, New Enterprise Associates (NEA), Runa Capital, Tech Square Ventures, Threshold Ventures, Draper Fisher Jurvetson (DFJ), Gold Hill and 1 more.
- How much funding has SugarCRM raised?
- SugarCRM has disclosed $12.7M raised across 3 rounds.
- Where is SugarCRM headquartered?
- SugarCRM is headquartered in Cupertino, US.












