Fundraising Fox

SugarCRM

Cupertino, US · 7 known investors

sugarcrm.com

Sugar Sell is a CRM platform that guides sales reps toward the highest-impact accounts, opportunities, and next actions by combining CRM data with ERP data such as order history and using AI to surface account risk and expansion opportunities. It targets teams managing many customer accounts and large product catalogs, and is commonly used in manufacturing, distribution, and wholesale.

AI & Machine LearningEnterprise SoftwareSaaSSales Tech

Founders & leadership

CO
Clint OraminFounder
LA
Larry AugustinExecutive
SV
Steve ValenzuelaExecutive
AC
Andrew ChmyzNamed on SEC filing
DR
David RobertsChief Executive Officer
SB
Steve BossChief Sales Officer
SS
Shana SweeneyChief Human Resources Officer
AA
Avner AlkhasChief Financial Officer
BT
Becca TothChief Marketing Officer
LV
Lyndsey ValinChief Customer Officer
BH
Bob HackneyChief Technology Officer

Board

AB
A. Brooke SeawellBoard director

Investors · 7

Reported raises · per SEC filings

Form D private placements

$12.7M disclosed across 3 rounds · 2013–2014

$222.6KraisedMay 2015 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark LeslieDirector
  • Antoine MunfaDirector
  • A. Brooke SeawellDirector
  • Mary ColemanDirector
  • Larry AugustinExecutive Officer, Director
  • Josh SteinDirector
  • Steve ValenzuelaExecutive Officer
Offering amount
$222.6K
Amount sold
$222.6K
First sale
Jan 2014
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$3.6MraisedJan 2015 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • A. Brooke SeawellDirector
  • Mary ColemanDirector
  • Antoine MunfaDirector
  • Larry AugustinExecutive Officer, Director
  • Mark LeslieDirector
  • Josh SteinDirector
  • Steve ValenzuelaExecutive Officer
Offering amount
$3.6M
Amount sold
$3.6M
First sale
Oct 2013
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$8.9MraisedFeb 2014 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andrew ChmyzExecutive Officer
  • Mary ColemanDirector
  • Antoine MunfaDirector
  • Josh SteinDirector
  • Mark LeslieDirector
  • Larry AugustinExecutive Officer, Director
  • A. Brooke SeawellDirector
Offering amount
$8.9M
Amount sold
$8.9M
First sale
Jan 2013
Incorporated
Corporation, California
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Acquisitions · 2

Early investors' stakes continue via these deals
Contastic

SugarAI (formerly SugarCRM) provides an AI-driven sales CRM platform for B2B companies, supporting sales, marketing, and customer service teams. The product includes ERP integrations and serves customers across more than 120 countries.

Node

Data intelligence layer providing personalized B2B recommendations.

In the news

Frequently asked questions

What does SugarCRM do?
Sugar Sell is a CRM platform that guides sales reps toward the highest-impact accounts, opportunities, and next actions by combining CRM data with ERP data such as order history and using AI to surface account risk and expansion opportunities. It targets teams managing many customer accounts and large product catalogs, and is commonly used in manufacturing, distribution, and wholesale.
Who founded SugarCRM?
SugarCRM was founded by Clint Oram.
Who are SugarCRM's investors?
SugarCRM's investors include Accel-KKR, New Enterprise Associates (NEA), Runa Capital, Threshold Ventures, Draper Fisher Jurvetson (DFJ), Gold Hill, Walden International.
How much funding has SugarCRM raised?
SugarCRM has disclosed $12.7M raised across 3 rounds.
Where is SugarCRM headquartered?
SugarCRM is headquartered in Cupertino, US.