Stova
192 employees on LinkedIn · 5 known investors
Stova (formerly Aventri) provides an end-to-end event management platform covering planning, registration, attendee engagement, onsite services like badge printing and check-in, and event analytics. It serves enterprises, trade show organizers, and event teams running in-person, virtual, and hybrid events.
Also known as Aventri · etouches · eventcore · Eventcore · MeetingPlay
Investors · 5
Company profile
researched Aug 2026Stova is an event technology company offering an end-to-end platform and services for in-person, virtual and hybrid events. Its product set is organized around planning, engagement, onsite experience and measurement: strategic meetings management for approvals, budgeting, sourcing and policy compliance; customizable registration workflows supporting attendee types, payments, group registration and CRM/marketing integrations; session and speaker management; and an exhibitor resource center for guidelines, floor plans, deadlines and content submission.
Engagement capabilities include AI matchmaking, live chat, polls, Q&A, social walls, gamification and meeting scheduling, alongside event marketing communications, virtual experience and webinar tools with breakout rooms, live streaming, virtual lobbies and on-demand content, and customizable, accessibility-ready event websites. Onsite services cover check-in kiosks, badge printing, access control and session scanning, lead retrieval, onsite support staff and hardware setup, with stated sustainability practices such as eco-friendly badges and lanyards and onsite recycling. A mobile app provides live agendas, speaker bios, venue maps, in-app networking, QR scanning and real-time updates. The Event Intelligence Suite adds real-time dashboards, cross-event and portfolio analytics, registration and revenue monitoring, engagement analytics, geographic reach insights, marketing conversion tracking and CRM/analytics integrations, plus surveys, feedback tools and event cloning.
The platform is extensible through a documented API covering global, registration, marketing, networking, surveys and abstracts functions, together with a Data Services interface. API hosting is regionalized across North America, EMEA and APAC endpoints, with a concurrent request limit of 400 requests per minute and a 10 MB request/response ceiling enforced by its API gateway. Third-party products such as Guidebook integrate with Stova to sync attendees, sessions and speakers.
Founding story
The current company was formed by converging three event technology providers—MeetingPlay, Aventri and eventcore—that had each operated for over a decade with a stated common philosophy of partnering closely with clients and combining customer service with event technology. The unified brand name Stova derives from the phrase "standing ovation."
Business model
Stova sells business-to-business event technology, reported as subscription and usage-based SaaS, complemented by technology-enabled services such as onsite staffing, hardware setup, badge printing and event strategy support. Products are offered both off-the-shelf and bespoke, with packages positioned for a range of event budgets, sizes and formats.
Revenue is generated from software subscriptions and usage-based SaaS fees for platform modules, together with paid event services such as onsite support, badge printing and hardware, and lead retrieval for exhibitors and sponsors.
Traction
Public materials cite more than 800 client organizations and 198 reviews, customer references from Workday, Informa and Keller Williams Realty International, and use by Arizona State University, which has run the platform since 2017. A third-party profile lists roughly 189 employees.
Latest developments
An upgraded planner-facing mobile app was reported in December 2025, and Anupam Palit, previously listed as President and Chief Financial Officer, was reported promoted to Chief Executive Officer in April 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Stova describes itself as serving 800+ organizations worldwide, ranging from high-growth companies to large enterprises and trade show organizers, with named references including Workday, Informa, Airbus, Databricks, Microsoft, HSBC, United, Marriott, PepsiCo, Tableau, Valve and Villanova. Third-party data classifies it as a private enterprise software company in the event management, marketing, workflow automation, customer experience and live streaming verticals, with comparables including Bizzabo, Swapcard and EventsAIR.
The company positions itself on breadth of an all-in-one portfolio spanning registration through onsite delivery and analytics, flexibility across event size and format, a merger-and-acquisition-driven product consolidation strategy, data integration, and technology-enabled services delivered as a long-term client partnership rather than software alone.
Technology
A cloud event management platform with modules for registration, marketing, networking, surveys and abstract submission, exposed through a REST-style API with token-based authorization, master and non-master API keys, IP restrictions, event-level scoping and registration/event webhooks. Onsite technology includes on-demand badge printing, NFC encoding, QR and badge scanning, self-service check-in kiosks and access control. Virtual capabilities include live streaming, breakout rooms and on-demand content, and the platform includes AI-based attendee matchmaking and real-time analytics dashboards.
Go-to-market
The company markets directly to enterprise event and meetings teams through demo requests and platform walkthroughs, supported by customer case studies, an industry newsletter, eBooks and guides. It also maintains integration partnerships and a developer API program that lets clients distribute scoped API keys to technology partners.
Enterprise event and meetings teams, corporate marketing and conference organizers, associations, universities and trade show organizers running single events or multi-year, multi-event programs; exhibitors and sponsors use its lead capture tools.
Geography
Stova serves clients worldwide and operates regional API infrastructure for North America, EMEA and Asia Pacific. Reported headquarters information varies across sources: a corporate profile lists Frederick, Maryland, while a market-data profile lists Bluffdale, Utah. The rebrand announcement was issued from Washington, D.C., and the acquired Aventri business was based in Norwalk, Connecticut, with Eventcore in Seattle, Washington.
History
The company's roots span three event technology businesses: MeetingPlay, Aventri (previously named etouches, formed in 2008 and based in Norwalk, Connecticut) and eventcore. MeetingPlay and Aventri merged, with Aventri acquired in January 2022 from HGGC, First Analysis, Argentum Capital Partners and Level Equity, and Eventcore of Seattle was acquired in June 2022. On October 10, 2022 the combined entity rebranded from its three legacy brands to the single name Stova, described as a shortening of "standing ovation." Legacy naming persists in places, including the developer portal, which is still branded Aventri, and third-party integrations that continue to list the older names.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with Stova for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 5
launches, deals, and filingsStova released an upgraded mobile app described as offering a faster, more intuitive experience for event planners.
Following the merger of MeetingPlay and Aventri and the acquisition of eventcore, the combined company unveiled a single brand, Stova, a name derived from the phrase "standing ovation". Eric Lochner was identified as CEO.
Stova acquired Seattle-based event technology provider Eventcore, which builds customizable platforms for virtual, in-person and hybrid events.
Stova acquired cloud-based event management and venue sourcing provider Aventri, based in Norwalk, Connecticut, in a merger transaction; sellers were HGGC, First Analysis, Argentum Capital Partners and Level Equity.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Stovaaventri.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Stova do?
- Event technology company providing an end-to-end platform for in-person, virtual and hybrid event registration, engagement and analytics.
- Who are Stova's investors?
- Stova's investors include Camden Partners, Connecticut Innovations, HGGC, Level Equity, The Argentum Group.