Switchboard
San Francisco, US · Founded 2014 · 21 employees on LinkedIn · 7 known investors
Find your way into Switchboard
624 people in our graph share verified history with the Switchboard team — schools, employers, funds. One of them is your warm intro.
Anthony Linunlockedknows Michael Manoochehri · together at University of California, Berkeley (overlapped)
×8knows the team · via University of California, Berkeley
×2knows the team · via SAP Corporate Research
knows the team · via School of Information, UC Berkeley
Switchboard provides a data platform that ingests and normalizes revenue and marketing data from many digital and monetization systems (such as GAM and SSPs) into a unified, audit-ready dataset with dashboards and AI-driven monitoring. It serves business operations, RevOps, and BI teams — including publishers like The Weather Company — to reconcile revenue data and surface advertiser activity patterns.
Founders & leadership
Switchboard was founded in 2014 by Ju-kay Kwek and Michael Manoochehri.
JK
Ju-kay KwekinCEO & Co-FounderHe previously worked at Google starting in 2008, where he contributed to data automation tools and was involved in launching Google Cloud Platform, including BigQuery and the Prediction API in 2011.
MM
Michael ManoochehriinCo-founder · Strategic AdvisorMichael Manoochehri worked on data management and analytics across roles at Google, including on BigQuery, and founded Switchboard, a data platform that normalizes revenue and marketing data from multiple sources into unified datasets for enterprise operations teams.
Investors · 7
GFT VenturesPalo Alto
Quest Venture PartnersMenlo Park · $100K – $1.5M
Cleo CapitalreportedNew York · $100K – $1M
Lytical VenturesreportedNew York · $100K – $5M
Sequoia CapitalreportedMenlo Park · $4.4M – $214M
Spark CapitalreportedSan Francisco · $500K – $25M
XYZ Venture CapitalreportedSan Francisco · $10K – $5M
In the news
Frequently asked questions
- What does Switchboard do?
- Switchboard provides a data platform that ingests and normalizes revenue and marketing data from many digital and monetization systems (such as GAM and SSPs) into a unified, audit-ready dataset with dashboards and AI-driven monitoring. It serves business operations, RevOps, and BI teams — including publishers like The Weather Company — to reconcile revenue data and surface advertiser activity patterns.
- Who founded Switchboard?
- Switchboard was founded by Ju-kay Kwek, Michael Manoochehri in 2014.
- Who are Switchboard's investors?
- Switchboard's investors include GFT Ventures, Quest Venture Partners, Cleo Capital, Lytical Ventures, Sequoia Capital, Spark Capital, XYZ Venture Capital.
- Where is Switchboard headquartered?
- Switchboard is headquartered in San Francisco, US.