Who founded Switchboard?

Switchboard was founded by Ju-kay Kwek, Michael Manoochehri in 2014.

Who are Switchboard's investors?

Switchboard's investors include GFT Ventures, Lytical Ventures, Quest Venture Partners, Cleo Capital, Sequoia Capital, Spark Capital, XYZ Venture Capital.

Where is Switchboard headquartered?

Switchboard is headquartered in San Francisco, US.

Switchboard

San Francisco, US · Founded 2014 · 21 employees on LinkedIn · 7 known investors

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Switchboard provides a data platform that ingests and normalizes revenue and marketing data from many digital and monetization systems (such as GAM and SSPs) into a unified, audit-ready dataset with dashboards and AI-driven monitoring. It serves business operations, RevOps, and BI teams — including publishers like The Weather Company — to reconcile revenue data and surface advertiser activity patterns.

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Founders & leadership

Switchboard was founded in 2014 by Ju-kay Kwek and Michael Manoochehri.

Ju-kay KwekCEO & Co-FounderHe previously worked at Google starting in 2008, where he contributed to data automation tools and was involved in launching Google Cloud Platform, including BigQuery and the Prediction API in 2011.

Michael ManoochehriCo-founder · Strategic AdvisorMichael Manoochehri worked on data management and analytics across roles at Google, including on BigQuery, and founded Switchboard, a data platform that normalizes revenue and marketing data from multiple sources into unified datasets for enterprise operations teams.

Investors · 7

GFT Ventureslisted by GFT VenturesPalo Alto

How we know: GFT Ventures's portfolio page · a partner's Signal profile · funding news · the VCSheet dataset · Not right? Tell us

Lytical Ventureslisted by Lytical VenturesNew York · $100K – $5M

How we know: Lytical Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Quest Venture Partnerslisted by Quest Venture PartnersMenlo Park · $100K – $1.5M

How we know: Quest Venture Partners's portfolio page · a partner's Signal profile · funding news · Not right? Tell us

Cleo CapitalreportedNew York · $100K – $1M

How we know: funding news · Not right? Tell us

Sequoia CapitalreportedMenlo Park · $100K – $50M

How we know: funding news · Not right? Tell us

Spark CapitalreportedSan Francisco · $500K – $25M

How we know: funding news · Not right? Tell us

XYZ Venture CapitalreportedSan Francisco · $10K – $5M

How we know: funding news · Not right? Tell us

In the news

Switchboard Raises $7 Million to Align Business Needs with Data Engineering Resources - Switchboard Softwareswitchboard-software.com · Jul 2023

Frequently asked questions

What does Switchboard do?: Switchboard provides a data platform that ingests and normalizes revenue and marketing data from many digital and monetization systems (such as GAM and SSPs) into a unified, audit-ready dataset with dashboards and AI-driven monitoring. It serves business operations, RevOps, and BI teams — including publishers like The Weather Company — to reconcile revenue data and surface advertiser activity patterns.
Who founded Switchboard?: Switchboard was founded by Ju-kay Kwek, Michael Manoochehri in 2014.
Who are Switchboard's investors?: Switchboard's investors include GFT Ventures, Lytical Ventures, Quest Venture Partners, Cleo Capital, Sequoia Capital, Spark Capital, XYZ Venture Capital.
Where is Switchboard headquartered?: Switchboard is headquartered in San Francisco, US.