Storetasker

Market position

Storetasker is a specialized freelance marketplace within the Shopify ecosystem, contrasted in press coverage with horizontal platforms Upwork and Fiverr and listed alongside Codeable and Ecom Experts as comparable companies. As of January 2021 it had been used by more than 30,000 Shopify brands, including Boll & Branch, Chubbies, Aisle, Alpha Industries, Truff Hot Sauce and Branch Furniture, and the company continues to cite 30,000+ e-commerce brands served.

Storetasker positions itself against general freelance marketplaces such as Upwork and Fiverr by pre-vetting talent and assigning matches, rather than requiring brands to sift through unvetted listings and bear the hiring burden themselves. It is specialized in the Shopify and e-commerce ecosystem, and covers not only development but conversion, marketing and design disciplines. The company cites a 4.9/5 Trustpilot rating across more than 1,500 reviews.

Technology

The platform provides an end-to-end workflow for briefing a project, receiving expert introductions, hiring, paying and collaborating. Third-party profiling lists its stack as including Amazon Web Services for cloud hosting, WordPress, Gravatar, Open Graph, oEmbed, HTTP/3, Adobe Fonts and Google Plus.

Go-to-market

The company markets directly to e-commerce brands and agencies through its website, customer case studies and reviews, and maintains a content and community program — blog, Shopify example library, reports, DTC leaders profiles and a monthly newsletter reaching over 15,000 DTC brands — as a top-of-funnel channel. Freelancers are recruited through an apply-to-join program, and partnerships with ecosystem players such as Builder and Clearco extend distribution.

E-commerce and direct-to-consumer brands running on Shopify, from small merchants to larger brands such as Alo Yoga, Samsonite, Dermalogica, JUDY, Chubbies, Boll & Branch, MUD\WTR, brüush, Grubbly Farms, Rareform and ASYSTEM, as well as more than 200 agencies that use the network for additional capacity.

Geography

The company is headquartered in New York, United States. Its talent network and workforce are described as distributed across five continents, including North America, Europe and Asia, and customer work has supported international expansion such as Samsonite selling in Latin America.

History

Storetasker began as an independent Shopify freelancer marketplace. In October 2019 it was acquired by Lorem Technologies, the company behind the Ask Lorem marketplace, which had a broader mission of connecting small businesses with developers; the deal included the Storetasker product and expert network but not the team. Lorem determined that Shopify and e-commerce were its strongest customer segment, merged the two businesses under the Storetasker name, and spent roughly ten months rebuilding the product, culminating in a rebrand and relaunch announced in January 2021 alongside disclosure of a $3.2 million Series A raised the prior year. The corporate entity remains Lorem Technologies, Inc. Subsequent activity includes a 2022 partnership with Builder and a 2025 partnership with sock brand ONDO.