Sprig
San Francisco, US · Founded 2018 · Delaware corporation · 14 known investors
Sprig builds AI-native research infrastructure for product teams to gather and analyze user feedback. The platform enables companies to conduct user research and optimize product experiences.
Founders & leadership
Sprig was founded in 2018 by Gagan Biyani, Ryan Glasgow, and Kevin Mandich.
Board
Investors · 14
Also in the syndicate · 6
Reported raises · per SEC filings
Form D private placements$56.4M disclosed across 2 of 5 rounds · 2014–2022
▶$44.7MraisedApr 2015 · 26 investors · Other TechnologyRule 506(b)
- Simon RothmanDirector
- Gagan BiyaniExecutive Officer, Director
- Ted MaidenbergDirector
- Offering amount
- $45M
- Amount sold
- $44.7M
- First sale
- Apr 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$11.7MraisedApr 2014 · 27 investors · Other TechnologyRule 506(b)
- Gagan BiyaniExecutive Officer, Director
- Offering amount
- $14.3M
- Amount sold
- $11.7M
- First sale
- Mar 2014
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Sprig was founded in San Francisco in 2018 (some sources state January 2019) under the name UserLeap by Ryan Glasgow and Kevin Mandich. Glasgow, the company's CEO, had previously worked as a product manager at Weebly (acquired by Square for $365M in 2018) and at Vurb (acquired by Snapchat for over $110M in 2016), where he repeatedly experienced the pain of making major product decisions without fast access to real user evidence — the problem the company was built to solve. UserLeap's original product combined contextual 'micro-surveys' embedded directly in web and mobile products with AI-based open-text analysis, letting product and research teams ask targeted questions about feature usage and customer needs without engineering-heavy survey tooling.
The company raised a $4M seed round led by First Round Capital, followed by a $16M Series A led by Accel (announced December 15, 2020, bringing total funding to $20M; angel participants included Elad Gil, Figma co-founder Dylan Field, Looker co-founder Ben Porterfield, Notion executive Akshay Kothari, Lattice CEO Jack Altman, and Bobby Lo). In 2021 the company rebranded from UserLeap to Sprig and raised a $38M Series B led by Andreessen Horowitz (a16z) with participation from First Round Capital, taking total funding to over $60M; the company reported 300% revenue growth in the first five months of 2021. In August 2022, Sprig raised an additional $30M 'inside' extension co-led by a16z and Accel, with participation from First Round Capital, Elad Gil, and Figma Ventures, bringing cumulative funding to roughly $90M (the company's own careers page in 2026 cites '$85M from a16z, Accel, and First Round Capital' as its backing). At the time of the 2022 round, Sprig had ~95 employees (growing toward 125) and had just launched Concept & Usability/Prototype Testing to extend research coverage earlier into the product-development lifecycle, alongside its existing in-product survey and session-replay tools.
Over 2023–2024, Sprig layered AI more deeply into its analytics stack, launching 'AI Analysis for Surveys' — a conversational, LLM-powered interface letting researchers ask free-form questions of their survey datasets and receive automated thematic summaries — and reported having analyzed feedback from over 6 billion product visitors across hundreds of high-growth technology companies, with customers including PayPal, Figma, Ramp, Peloton, Mixpanel, Dropbox, Loom, Coinbase, Robinhood, and Square.
Business model
B2B SaaS, subscription-based enterprise software sold to UX research, product, and insights teams
Recurring subscription (SaaS) licensing of its research/survey platform, tiered by usage and features; also offers a free tier
▸Full profile — profile (continued), go-to-market, ownership
Profile (continued)
By 2025–2026 Sprig repositioned itself more ambitiously as an 'Enterprise Research Platform Powered by AI Agents,' introducing 'Sprig Research Agents' (April 2026) spanning three specialized agents — Design (turns objectives/briefs into structured studies with bias auditing and skip-logic), Field (adaptive, chat-based survey delivery that personalizes questions in real time), and Synthesize (turns raw responses into presentation-ready, evidence-based research narratives) — alongside a native MCP (Model Context Protocol) connector (launched June 2026) that lets AI tools query Sprig research data directly. In August 2026 the company announced a major expansion of 'Sprig Surveys' adding native access to an external panel of 300K+ B2B/B2C participants, built-in email survey delivery, and advanced methodologies like Conjoint and MaxDiff, positioning the product as a full replacement for legacy enterprise survey tools such as Qualtrics, SurveyMonkey, Medallia, Alchemer, QuestionPro, and Hotjar. As of 2026, the company reports processing over 1.3 trillion events, storing 72 billion+ visitor attributes, and tracking over 1 billion visitors per month on its platform, with dual offices in San Francisco and New York and named customers/case studies including Notion, Thumbtack, Zendesk, and Turo.
Go-to-market
Enterprise and high-growth technology companies' UX research, product management, and customer insights teams
Ownership
private
Compiled by commissioned research from 15 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Sprig went on to found or lead other companies.
Competitors · 10
by search overlap
Companies competing with Sprig for the same Google search keywords, organic and paid, via search-intersection analysis.
Customers & partners
Named customers · 21
Relationships the company or its partners disclosed publicly — case studies, joint announcements, press.
Timeline · 8
launches, deals, and filingsSprig announces a major expansion of Sprig Surveys adding native access to a 300K+ participant panel, built-in email survey delivery, and advanced methodologies (Conjoint, MaxDiff), positioning the product as a full alternative to legacy enterprise survey platforms.
Sprig launches a native Model Context Protocol (MCP) connector, letting teams query Sprig research data directly from external AI tools without manual exports.
Sprig repositions as an 'Enterprise Research Platform Powered by AI Agents,' launching Design, Field, and Synthesize agents that automate study design, adaptive fielding, and research synthesis.
Sprig introduces a conversational, LLM-powered analytics feature that lets researchers query survey datasets in natural language and receive automated thematic summaries.
Sprig raises a $30M inside/extension round co-led by a16z and Accel with First Round Capital, Elad Gil, and Figma Ventures participating; launches Concept & Usability Testing.
UserLeap raises a $38M Series B led by Andreessen Horowitz and rebrands as Sprig, expanding beyond micro-surveys into a broader product-research platform.
UserLeap raises $16M in Series A funding led by Accel, bringing total funding to $20M; prior $4M seed was led by First Round Capital.
Ryan Glasgow and Kevin Mandich found UserLeap in San Francisco to bring contextual, AI-powered 'micro-surveys' to product teams.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 15
primary sources listed
- Sprig Surveys Just Got a Major UpgradeSprig Blog · company blog
- Sprig | Enterprise Research Platform Powered by AI AgentsSprig · company website
- About Us | SprigSprig · company website
- Careers | SprigSprig · company website
- Customers | SprigSprig · company website
- Sprig vs. Legacy Tools: Why Enterprise Teams Choose SprigSprig · company website
- The Sprig BlogSprig · company blog
15 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Sprig do?
- Enterprise surveys. Powered by agents.
- Who founded Sprig?
- Sprig was founded by Gagan Biyani, Ryan Glasgow, Kevin Mandich in 2018.
- Who are Sprig's investors?
- Sprig's investors include Accel, Andreessen Horowitz, Dylan Field, Elad Gil, First Round Capital, Jack Altman, Greylock Partners, Social Capital Partnership.
- How much funding has Sprig raised?
- Sprig has disclosed $56.4M raised across 2 of its 5 known rounds.
- Where is Sprig headquartered?
- Sprig is headquartered in San Francisco, US.