Spinwheel

Spinwheel operates an API platform that gives financial companies access to real-time, consumer-permissioned credit and liability data along with embedded payment capabilities. Its credentialless approach requires only two data fields — a phone number and a date of birth — to return a verified view of a consumer's debts, balances, borrowing costs and account relationships, removing the manual entry and multi-login flows associated with traditional account linking. The company describes itself as a Consumer Reporting Agency (CRA) and positions its infrastructure as purpose-built for consumer credit rather than for payments, banking or identity.

The product line comprises three components: Spinwheel Connect, which links verified consumer financial and liability accounts; Spinwheel Profile, which returns verified debt and credit data from a phone number and date of birth; and Spinwheel Pay, which sends payments to financial institutions and servicers. Capabilities exposed through the developer API include connecting a user, pulling a debt profile snapshot, enrolling in recurring profile updates, refreshing credit card balances, requesting payoff quotes, initiating payments and retrieving real-time bank account balances, with separate sandbox and production endpoints and additional secure endpoints for sensitive functions. Spinwheel maps its offering to eight stages of the consumer credit lifecycle: segment, verify, prequal, apply, approve, disburse, manage and pay.

The company has also launched a Credit Data AI Lab, through which financial institutions and partners can build and deploy agentic AI solutions using permissioned credit data. Proceeds from its 2025 Series A were earmarked for developing the agentic AI platform, expanding data sets and product offerings, and scaling the go-to-market team.

Founding story

Spinwheel was co-founded in 2019 by Tomás Campos and Tushar Vaish, with an initial focus on helping U.S. consumers pay down debt by embedding loan payment, management and application functions into apps they already use, including student loan features.

Business model

Spinwheel sells API-based infrastructure to financial companies, which embed its credit data retrieval, liability management and payment capabilities into their own workflows and products. Access is developer-led, with self-service sandbox API keys and production access arranged through a Spinwheel representative.

Sources describe a B2B API platform sold to lenders, marketplaces, personal financial management apps and debt management companies; specific pricing terms are not stated.

Traction

The company's website reports more than $1.3 trillion in consumer debt supported through the platform, over 13 million consumers authenticated and more than $1 billion in payments enabled monthly. At the time of the June 2025 Series A announcement, Spinwheel reported over 15 million users, 165 million connected credit and liability accounts and $1.5 trillion in connected debt across its network. Customer-reported outcomes cited by the company include a 14% lift in monetized leads within 2.5 weeks of launch, a 6x increase in credit cards and personal loans shown per application, more than 70% reduction in balance transfer times and more than 20% higher conversion rates. Monarch is named as a platform using Spinwheel Profile to sync tradelines and debt accounts.

Latest developments

Following the June 2025 Series A, Spinwheel introduced its Credit Data AI Lab, positioned as an environment for partners to experiment with and deploy agentic AI solutions built on permissioned credit data. The company continues to publish research and product content and markets three core products — Connect, Profile and Pay.