soona

soona operates an online content-creation platform aimed at ecommerce and marketing teams. Brands plan a shoot through self-service software, ship product samples to a soona studio, attend the shoot virtually in real time to approve selects, and then purchase and download finished assets. Base pricing is $39 per photo and $93 per video clip, with edited assets returned in 24-72 hours depending on plan. Add-on "pro services" include hand models ($79/hour), full-body models ($159/hour), pet and foot models ($99/hour), stylists ($149/hour), ghost mannequin styling ($129/hour), grocery shopping ($79 plus goods) and hair and makeup ($299 per model), all bookable inside the platform. soona states its models are royalty-free and that clients receive unlimited, perpetual usage rights.

Beyond production, the platform includes a digital asset manager built for ecommerce, an AI media editor (background removal/change/blur, resizing, shadows, AI-generated scenes and props), Listing Insights for auditing product listings, and competitive analysis that monitors rival listings. Free apps connect soona to Shopify, Amazon and Canva so listing performance can be measured and assets deployed. soona positions its AI as operating in pre-production planning and post-production automation rather than in the delivered content itself, unless a customer requests otherwise.

A third line, soona UGC, connects brands with a vetted network of human creators for unboxing, testimonial and product-in-action videos; briefs are created on the platform, products are shipped directly to creators, and content is typically uploaded within seven days of receipt. soona says it accepts roughly 35% of creator applicants and that UGC video prices range from $89 to $259 per video. The UGC product was built on the company's acquisition of Trend.io.

Founding story

soona was founded in 2019 in Denver by Liz Giorgi and Hayley Anderson, who met at Giorgi's first company, Mighteor, an online video production company that served brands including Facebook and U.S. Bank. soona was started after Mighteor's acquisition by Standard.tv in 2020, with a stated aim of using technology to support creatives and widen access to custom content. The founders also created the Candor Clause, an open-source legal disclosure intended to address the gender gap in venture capital. [2][5][6]

Business model

Subscription memberships layered on transactional content purchases. Non-members pay a $149 Studio pass per booking; Basic membership is $13/month billed annually and Standard is $49/month billed annually, with an Enterprise tier at custom pricing. Memberships do not cover production costs — customers pay separately per asset ordered and for models, styling and upgrades. Higher tiers add faster edit delivery (24 vs. 48 vs. 72 hours), free premium edits, 10% off pro services, more digital storage (1 GB / 200 GB / 500 GB), more competitor tracking (1 / 5 / 50) and more AI generation credits (20 / 250 / unlimited). [0][4]

Revenue comes from per-asset sales ($39 per photo, $93 per video clip, $99 video pro edit, $49 video add-ons, $9 premium photo edits), hourly pro-services bookings for models and stylists, per-video UGC creator fees of $89-$259, the $149 per-booking studio pass for non-members, and recurring monthly/annual membership fees including custom enterprise packages. [0][3][4]

Traction

The company reported over 8,000 brand customers at the January 2022 Series B, with revenue growth of more than 300% in 2021 and more than 400% in 2020, and a 500% increase in pro-services marketplace activity in 2021. A contemporaneous report cited more than 10,000 ecommerce stores served and 120 employees, roughly a third photographers, with plans to reach 200. Current site materials cite 20,000+ brands on the homepage and 25,000 brands on the pricing page, plus ratings of 4.5-4.6 stars across 150+ reviews. [0][4][5][6]

Latest developments

soona has launched soona UGC, a creator-marketplace product built on its acquisition of Trend.io, offering briefs, a vetted creator network with roughly a 35% acceptance rate, and video pricing of $89-$259. It has also expanded AI tooling — an AI media editor, AI scenes and props, AI Studio generation credits — alongside Listing Insights and competitive analysis, plus Shopify, Amazon and Canva integrations. Membership tiers (Studio pass, Basic, Standard, Enterprise) structure access to these features. [0][3][4]