Photoroom
YC S20Paris, FR · Founded 2019 · Delaware corporation · 100 employees · 8 known investors
Photoroom provides visual creation tools for e-commerce businesses to generate product images and marketing content. The platform serves over 1 million brands globally and processes billions of images annually.
Also known as Artizans
AI & Machine LearningConsumerCreator EconomyE-commerceMedia & EntertainmentSaaSGenerative AIComputer VisionDesign ToolsAPIAIFranceEuropePartly Remote
Founders & leadership· Y Combinator alumni (S20)
Photoroom was founded in 2019 by Matt Rouif, Eliot Andres, and Matthieu Rouif.
MR
Matt Rouifin𝕏Co-Founder - CEOMatt Rouif holds degrees from Polytechnique and Stanford. He developed mobile applications for ski resorts, co-founded HeyCrowd, led product at Replay (acquired by GoPro where he oversaw image editing), and currently serves as CEO of Photoroom.
EA
Eliot Andresin𝕏Co-FounderEliot Andres has spent three years working on computer vision and deep learning, and previously developed several mobile applications.
MR
Matthieu RouifCo-founder
Board
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Investors · 8
Aglae VenturesParis · $108K – $5.4M
Balderton CapitalLondon · $5M – $50Mvia Bernard Liautaud · board
Y CombinatorSan Francisco · $500K
FJ LabsreportedNew York · $100K – $3M
Kima Venturesreported · 2 sourcesParis · $50K – $5M
Metareported
Also in the syndicate · 2
AglaéYCombinator
Reported raises · per SEC filings
Form D private placements$51.5M disclosed across 2 rounds · 2022–2023
▶$34.7MraisedMar 2024 · 7 investors · Other TechnologyRule 506(b)
▶$34.7MraisedMar 2024 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Bernard LiautaudDirector
- Eliot AndresDirector, Promoter
- Matthieu RouifExecutive Officer, Director, Promoter
- Offering amount
- $35M
- Amount sold
- $34.7M
- First sale
- Dec 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$16.8MraisedNov 2022 · 43 investors · Other TechnologyRule 506(b)
▶$16.8MraisedNov 2022 · 43 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Eliot AndresDirector
- Bernard LiautaudDirector
- Matthieu RouifExecutive Officer, Director
- Offering amount
- $16.8M
- Amount sold
- $16.8M
- First sale
- Sep 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Photoroom went on to found or lead other companies.
Competitors · 5
by search overlap
Canva21573 shared keywordsDesign platform; Blackbird invested when it was just an idea and in every round since.
PicsArt17985 shared keywordsPicsart offers a command-line tool that generates images, video, and audio from the terminal, providing access to 130+ AI models across the three media types. The CLI can be integrated into shells, CI pipelines, or Dockerfiles for developers and creators.
Pixelcut10919 shared keywordsPixelcut is an AI-powered creative platform for generating and editing product images and videos, offering tools like background removal, upscaling, image expansion, retouching, and consistent AI personas. It serves online sellers, creators, brands, and businesses looking to produce studio-quality visuals from prompts.
Creative Fabrica5333 shared keywordsAmsterdam-based marketplace and subscription platform for digital craft and design assets with generative AI creation tools.
Kapwing5314 shared keywordsKapwing is a web-based video creation and editing platform designed for marketing teams to produce, repurpose, and scale video content across multiple channels. It provides AI-powered tools for automating tasks like subtitle generation, video repurposing, and content creation, along with collaboration features for team-based workflows.
Companies competing with Photoroom for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Photoroom do?
- Photoroom provides visual creation tools for e-commerce businesses to generate product images and marketing content. The platform serves over 1 million brands globally and processes billions of images annually.
- Who founded Photoroom?
- Photoroom was founded by Matt Rouif, Eliot Andres, Matthieu Rouif in 2019.
- Who are Photoroom's investors?
- Photoroom's investors include Aglae Ventures, Balderton Capital, Y Combinator, FJ Labs, Kima Ventures, Meta.
- How much funding has Photoroom raised?
- Photoroom has disclosed $51.5M raised across 2 rounds.
- Where is Photoroom headquartered?
- Photoroom is headquartered in Paris, FR.