Fundraising Fox

Soon

YC W22

Salt Lake City, US · Founded 2017 · 4 employees · 4 known investors

Soon is a portfolio management platform that automates buying and selling of assets across multiple exchanges using strategies like dollar-cost averaging and tax-loss harvesting. The service helps individual investors streamline portfolio creation and rebalancing.

Crypto & Web3FintechCrypto / Web3InvestingUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (W22)

Soon was founded in 2017 by Michael Shattuck.

MSMichael Shattuck
Michael Shattuckin𝕏CEO & Founder (YC W22)Michael Shattuck has worked as a software engineer for over a decade with experience in large-scale architecture, machine learning, and enterprise systems. He has led multiple development teams throughout his career.

Investors · 4

Competitors · 9

by search overlap
Bitget6 shared keywordsBitget is a cryptocurrency exchange platform that also offers Bitget CFD, letting users trade traditional assets such as forex, gold, crude oil, and indices directly with USDT via an MT5 account. It provides multi-asset trading with up to 500x leverage for retail and crypto traders.
Coinbase6 shared keywordsCoinbase is a cryptocurrency exchange platform that offers trading, custody, and financial services for cryptocurrencies, stocks, derivatives, and prediction markets to consumers, institutions, and developers. The company operates a full-stack infrastructure including secure custody, liquidity services, stablecoin infrastructure, and global settlement rails.
KuCoin5 shared keywordsKuCoin is a cryptocurrency exchange where users can trade digital assets. It highlights proof-of-reserves transparency and ranks among the larger crypto trading platforms.
CryptoRank5 shared keywordsCryptoRank provides cryptocurrency market data, analytics, and research, including live prices and market capitalization rankings for thousands of coins, along with fundraising trends and token sale tracking. It publishes insights and reports covering exchanges, funding rounds, and market narratives for crypto investors and researchers.
Uniswap5 shared keywordsUniswap is an Ethereum-based decentralized exchange protocol using an automated market maker model, built by Uniswap Labs.
Kraken5 shared keywordsKraken 360 Investments provides capital and launch infrastructure to blockchain protocols in pre-token and early post-token phases, offering custody, staking, treasury, and liquidity services alongside fundraising support.
MEXC5 shared keywordsMEXC is a cryptocurrency exchange where users trade a range of tokens and futures, with features such as low fees and liquidity. It highlights asset security measures including a Guardian Fund, 1:1 backed reserves, and a futures insurance fund.
TradingView5 shared keywordsTradingView is a charting platform and social network used by over 100 million traders and investors worldwide to analyze and trade across global financial markets. The platform provides tools for technical analysis, market data, and community collaboration for retail and institutional traders.
Robinhood4 shared keywordsRobinhood is a financial trading platform that enables users to manage portfolios across stocks, ETFs, cryptocurrencies, options, futures, and prediction markets. The platform serves retail investors with low barriers to entry, offering portfolio management services and market insights.

Companies competing with Soon for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does Soon do?
Soon is a portfolio management platform that automates buying and selling of assets across multiple exchanges using strategies like dollar-cost averaging and tax-loss harvesting. The service helps individual investors streamline portfolio creation and rebalancing.
Who founded Soon?
Soon was founded by Michael Shattuck in 2017.
Who are Soon's investors?
Soon's investors include Y Combinator, Deerfield Management Company, Fidelity Investments, Oaktree.
Where is Soon headquartered?
Soon is headquartered in Salt Lake City, US.