SoftWear Automation
Atlanta, US · Delaware corporation · 4 known investors
Softwear Automation develops fully automated sewing robots (Sewbots) that enable on-demand, local manufacturing for the apparel industry. The company uses advanced machine vision and robotics to produce sustainable clothing domestically at comparable cost to overseas imports.
Also known as Softwear Automation · SoftWear Automation, Inc.
Founders & leadership
Board
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Investors · 4
Reported raises · per SEC filings
Form D private placements$42.6M disclosed across 3 of 4 rounds · 2017–2024
▶$20MraisedAug 2025 · 11 investors · ManufacturingRule 506(c)
- Palaniswamy RajanExecutive Officer, Director
- Peter SchoenthalerExecutive Officer
- John LeeExecutive Officer
- Thomas Borglum JensenDirector
- Harish MamtaniDirector
- Steve MacDonaldDirector
- Bob CiaruffoliDirector
- Sashi ReddiDirector
- Offering amount
- $20M
- Amount sold
- $20M
- Minimum investment
- $100K
- Proceeds to insiders
- $600K
- First sale
- Jun 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
▶$18.1MraisedFeb 2021 · 16 investors · ManufacturingRule 506(c)
- Palaniswamy RajanExecutive Officer, Director
- John LeeExecutive Officer
- Peter SchoenthalerExecutive Officer
- Richard CookDirector
- Genevieve BosDirector
- Harish MamtaniDirector
- Sashi ReddiDirector
- John AbsmeierDirector
- Offering amount
- $18.1M
- Amount sold
- $18.1M
- Minimum investment
- $50K
- Proceeds to insiders
- $900K
- First sale
- Jun 2019
- Incorporated
- Corporation, Georgia
- Federal exemptions
- 06c
▶$4.5MraisedJun 2017 · 1 investors · ManufacturingRule 506(c)
- Michael GreenleeExecutive Officer
- Genevieve BosDirector
- Harish MamtaniDirector
- John LeeExecutive Officer
- Palaniswamy RajanExecutive Officer, Director
- Richard CookDirector
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- Minimum investment
- $100K
- Proceeds to insiders
- $250K
- First sale
- May 2017
- Incorporated
- Corporation, Georgia
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026SoftWear Automation, Inc. is an Atlanta-based machine vision and advanced robotics company targeting the apparel and textile industry, which it sizes at $1.5 trillion. Its core product is the patented Sewbot, described as the first and only machine vision workline in the world to sew T-shirts. The company positions Sewbot-enabled factories as the basis for an on-demand, zero-inventory T-shirt supply chain in which garments are made only after a customer order is placed, then printed on demand and drop-shipped directly to the end customer.
The Sewbot technology was developed over roughly ten years of R&D in collaboration with Georgia Tech, with funding from DARPA, the Walmart Foundation and private venture capital. The company markets three principal benefits: local, on-demand production; lead times of a few days rather than months; and costs it describes as competitive with T-shirts imported from low-wage countries.
Founding story
The Sewbot technology underpinning the company emerged from about ten years of research and development conducted in collaboration with Georgia Tech, supported by DARPA, the Walmart Foundation and private venture capital.
Business model
The company supplies Sewbot automation technology and Sewbot-enabled T-shirt manufacturing capacity, offering brands and sellers an on-demand supply chain in which orders are manufactured, printed and drop-shipped to the end consumer.
Latest developments
The company publicized a $20 million raise to scale its Sewbot apparel automation.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a disruptor of the $1.5 trillion apparel and textile industry and claims to operate the first and only machine vision sewing workline for T-shirts.
Claims fully automated, patented Sewbot sewing (marketed as "no sweatshops"), machine-vision handling of fabric distortion, local on-demand manufacturing with few-day lead times, and pricing competitive with low-wage-country imports.
Technology
Sewbots combine automated sewing with machine vision: cameras and sensors steer the machine while recognizing textile distortion and adjusting material in real time as it passes through the sew head, an approach the company compares to autonomous driving. The vision-guided control allows full control of material position and optimal sewing speed regardless of sewing machine brand, and supports variable stitching, cutting, seaming and labeling. The technology is described as patented and as enabling full automation of sewn goods.
Go-to-market
Direct engagement via its website, inviting prospective customers to get started or contact the company about sourcing on-demand T-shirts.
Brands and sellers sourcing T-shirts who want local, on-demand production and short lead times instead of long-lead imported supply chains.
Geography
Headquartered in Atlanta, Georgia, United States, with a model based on manufacturing located near customers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with SoftWear Automation for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsThe company announced a $20 million raise to scale its SEWBOT apparel automation technology.
$20M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- SoftWear Automationsoftwearautomation.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SoftWear Automation do?
- Atlanta-based machine vision and robotics company whose Sewbots automate on-demand, local T-shirt manufacturing.
- Who are SoftWear Automation's investors?
- SoftWear Automation's investors include Circadian Ventures, Monta Vista Capital, Silicon Road Ventures, SRI Capital.
- How much funding has SoftWear Automation raised?
- SoftWear Automation has disclosed $42.6M raised across 3 of its 4 known rounds.
- Where is SoftWear Automation headquartered?
- SoftWear Automation is headquartered in Atlanta, US.