SoftWear Automation
Atlanta, US · Delaware corporation · 4 known investors
Softwear Automation develops fully automated sewing robots (Sewbots) that enable on-demand, local manufacturing for the apparel industry. The company uses advanced machine vision and robotics to produce sustainable clothing domestically at comparable cost to overseas imports.
Advanced ManufacturingAI & Machine LearningRobotics
Founders & leadership
PR
Palaniswamy RajanExecutive
PS
Peter SchoenthalerExecutive
JL
John LeeinExecutive
MG
Michael GreenleeExecutive
Board
TB
Thomas Borglum JensenBoard director
HM
Harish MamtaniinBoard director
SR.webp)
SM
BC
GB
Genevieve BosBoard director
RC
Richard CookBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$42.6M disclosed across 3 rounds · 2017–2024
▶$20MraisedAug 2025 · 11 investors · ManufacturingRule 506(c)
▶$20MraisedAug 2025 · 11 investors · Manufacturing
Rule 506(c)Officers, directors & promoters on the filing
- Palaniswamy RajanExecutive Officer, Director
- Peter SchoenthalerExecutive Officer
- John LeeExecutive Officer
- Thomas Borglum JensenDirector
- Harish MamtaniDirector
- Steve MacDonaldDirector
- Bob CiaruffoliDirector
- Sashi ReddiDirector
- Offering amount
- $20M
- Amount sold
- $20M
- Minimum investment
- $100K
- Proceeds to insiders
- $600K
- First sale
- Jun 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06c
▶$18.1MraisedFeb 2021 · 16 investors · ManufacturingRule 506(c)
▶$18.1MraisedFeb 2021 · 16 investors · Manufacturing
Rule 506(c)Officers, directors & promoters on the filing
- Palaniswamy RajanExecutive Officer, Director
- John LeeExecutive Officer
- Peter SchoenthalerExecutive Officer
- Richard CookDirector
- Genevieve BosDirector
- Harish MamtaniDirector
- Sashi ReddiDirector
- John AbsmeierDirector
- Offering amount
- $18.1M
- Amount sold
- $18.1M
- Minimum investment
- $50K
- Proceeds to insiders
- $900K
- First sale
- Jun 2019
- Incorporated
- Corporation, Georgia
- Federal exemptions
- 06c
▶$4.5MraisedJun 2017 · 1 investors · ManufacturingRule 506(c)
▶$4.5MraisedJun 2017 · 1 investors · Manufacturing
Rule 506(c)Officers, directors & promoters on the filing
- Michael GreenleeExecutive Officer
- Genevieve BosDirector
- Harish MamtaniDirector
- John LeeExecutive Officer
- Palaniswamy RajanExecutive Officer, Director
- Richard CookDirector
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- Minimum investment
- $100K
- Proceeds to insiders
- $250K
- First sale
- May 2017
- Incorporated
- Corporation, Georgia
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapStandard Bots24 shared keywordsStandard Bots builds six-axis industrial robots and application-specific automation cells for tasks such as CNC machine tending, welding, palletizing, pick and place, surface finishing, and inspection. It serves manufacturers ranging from Fortune 500s to independent shops, with a stated focus on US-based manufacturing.
WWD19 shared keywordsWWD is a fashion and beauty trade publication that covers luxury brands, retail, accessories, and industry news for professionals in the fashion and beauty sectors.
Displair17 shared keywordsMashable is a digital media and news publication covering technology, science, entertainment, digital culture, and consumer product reviews. It publishes articles, gift guides, deals, and online games alongside coverage of internet creators and social trends.
Pano12 shared keywordsMIT Technology Review is an independent media company founded at MIT in 1899 that produces journalism, analysis, and live events on emerging technologies such as artificial intelligence, robotics, biotechnology, energy, climate, and computing. It serves business leaders, entrepreneurs, academics, and investors through its website, mobile app, print magazine, newsletters, and events.
Companies competing with SoftWear Automation for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does SoftWear Automation do?
- Softwear Automation develops fully automated sewing robots (Sewbots) that enable on-demand, local manufacturing for the apparel industry. The company uses advanced machine vision and robotics to produce sustainable clothing domestically at comparable cost to overseas imports.
- Who are SoftWear Automation's investors?
- SoftWear Automation's investors include Circadian Ventures, Monta Vista Capital, Silicon Road Ventures, SRI Capital.
- How much funding has SoftWear Automation raised?
- SoftWear Automation has disclosed $42.6M raised across 3 rounds.
- Where is SoftWear Automation headquartered?
- SoftWear Automation is headquartered in Atlanta, US.