Fundraising Fox

SoftWear Automation

Atlanta, US · Delaware corporation · 4 known investors

softwearautomation.com ↗

Softwear Automation develops fully automated sewing robots (Sewbots) that enable on-demand, local manufacturing for the apparel industry. The company uses advanced machine vision and robotics to produce sustainable clothing domestically at comparable cost to overseas imports.

Advanced ManufacturingAI & Machine LearningRobotics

Founders & leadership

PR
Palaniswamy RajanExecutive Officer, Director
PS
Peter SchoenthalerExecutive Officer
JL
John LeeinExecutive Officer
TB
Thomas Borglum JensenDirector
HM
Harish MamtaniinDirector
SM
Steve MacDonaldinDirector
BC
Bob CiaruffoliinDirector
SR
Sashi ReddiinDirector
MG
Michael GreenleeExecutive Officer
GB
Genevieve BosDirector
RC
Richard CookDirector

Investors · 4

Circadian VenturesAtlanta · $500K – $1.5M
Monta Vista CapitalMountain View
Silicon Road VenturesreportedAtlanta
SRI CapitalreportedPhiladelphia

Reported raises · per SEC filings

Form D private placements
▶$20MraisedAug 2025 · 11 investors · Manufacturing
Rule 506(c)
Officers, directors & promoters on the filing
  • Palaniswamy RajanExecutive Officer, Director
  • Peter SchoenthalerExecutive Officer
  • John LeeExecutive Officer
  • Thomas Borglum JensenDirector
  • Harish MamtaniDirector
  • Steve MacDonaldDirector
  • Bob CiaruffoliDirector
  • Sashi ReddiDirector
Offering amount
$20M
Amount sold
$20M
Minimum investment
$100K
Proceeds to insiders
$600K
First sale
Jun 2024
Incorporated
Corporation, Delaware
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$18.1MraisedFeb 2021 · 16 investors · Manufacturing
Rule 506(c)
Officers, directors & promoters on the filing
  • Palaniswamy RajanExecutive Officer, Director
  • John LeeExecutive Officer
  • Peter SchoenthalerExecutive Officer
  • Richard CookDirector
  • Genevieve BosDirector
  • Harish MamtaniDirector
  • Sashi ReddiDirector
  • John AbsmeierDirector
Offering amount
$18.1M
Amount sold
$18.1M
Minimum investment
$50K
Proceeds to insiders
$900K
First sale
Jun 2019
Incorporated
Corporation, Georgia
Federal exemptions
06c
Full filing on SEC EDGAR ↗
▶$4.5MraisedJun 2017 · 1 investors · Manufacturing
Rule 506(c)
Officers, directors & promoters on the filing
  • Michael GreenleeExecutive Officer
  • Genevieve BosDirector
  • Harish MamtaniDirector
  • John LeeExecutive Officer
  • Palaniswamy RajanExecutive Officer, Director
  • Richard CookDirector
Offering amount
$4.5M
Amount sold
$4.5M
Minimum investment
$100K
Proceeds to insiders
$250K
First sale
May 2017
Incorporated
Corporation, Georgia
Federal exemptions
06c
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.