Smart HR
500 Global '16Plug and Play VenturesTokyo, JP · 5 known investors
SmartHR is a Japanese company that builds cloud-based HR and human capital management software for businesses. This page describes its organizational culture, values, and workplace practices rather than its product details.
Also known as SmartHR · 株式会社SmartHR
Founders & leadership
Investors · 5
Funding
SEC filings, press & company announcements- Undisclosed amountSeries EJul 2024Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026SmartHR (株式会社SmartHR) is a Japanese software company that develops "SmartHR", a back-office system for people and organizations. The platform spans human resources and labor administration, payroll calculation and attendance management, and extends into talent management, employee portals and solutions aimed at internal information-systems departments. The company also offers an "AI assistant" capability within its employee portal area.
The company frames its mission as eliminating social problems related to work ("well-working") so that people can work in their own way, and states that it is pursuing business expansion beyond the HR and labor-administration domain while scaling the organization without losing startup speed. It positions internal organizational culture and employee engagement as a parallel focus alongside product development.
Business model
SmartHR develops and provides a cloud-based back-office software platform for companies, covering HR/labor administration, payroll, attendance, talent management and employee portal functions, and reports performance on an annual recurring revenue basis.
Traction
SmartHR announced in July 2026 that annual recurring revenue had surpassed 30 billion yen, with the employee portal area, including its AI assistant, growing into a new business pillar.
Latest developments
In 2026 the company reported crossing 30 billion yen in ARR (July), launched a new television advertising campaign for its integrated labor, payroll and attendance offering (July), announced the SmartHR COMPASS in-person business conference (August), was ranked second in the 2026 young-employee category of Japan's "Best Workplaces" ranking (August), and won a gold prize at the 47th Japan BtoB Advertising Awards for the corporate website in its 10th-anniversary special site (May).
▸Full profile — market position, technology, go-to-market, geography
Market position
SmartHR presents itself as a provider of an integrated HR, labor administration and talent management platform for the Japanese market, expanding from HR and labor administration into adjacent back-office areas such as employee portals and IT-department solutions.
Technology
The product is a cloud back-office system spanning HR and labor administration, payroll calculation, attendance management, talent management and employee portals, including an AI assistant feature in the employee portal area.
Go-to-market
The company markets through mass-media advertising, including television commercials featuring Japanese talent launched in July 2026 for its consolidated "marugoto SmartHR" offering, and through its own in-person business conference, SmartHR COMPASS.
Businesses in Japan, including their HR/labor administration, payroll and internal information-systems functions.
Geography
Headquartered in Tokyo, Japan, with a stated focus on updating labor practices in Japanese society.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsPress release stating that annual recurring revenue exceeded 30 billion yen and that the employee portal area, including the AI assistant, had grown into a new business pillar.
Launch of new TV commercials from 6 July 2026 promoting unified labor administration, payroll and attendance management, featuring Yuki Amami, Norihiro Urai (Danshi Buranko) and Kohei Masuda (Kageyama).
SmartHR's 10th-anniversary special website won gold in the website (corporate/school PR) category.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Smart HRsmarthr.co.jp · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Smart HR do?
- SmartHR is a Tokyo-based developer of a cloud back-office platform covering HR, payroll, attendance and talent management.
- Who founded Smart HR?
- Smart HR was founded by 宮田昇始, Kensuke Naito.
- Who are Smart HR's investors?
- Smart HR's investors include 500 Global, Coral Capital, General Atlantic, Light Street Capital, Plug and Play Ventures.
- Where is Smart HR headquartered?
- Smart HR is headquartered in Tokyo, JP.






