Sprout Social
NASDAQ: SPTalso invests · investor profileChicago, US · Founded 2010 · Delaware corporation · 4 known investors
Find your way into Sprout Social
530 people in our graph share verified history with the Sprout Social team — schools, employers, funds. One of them is your warm intro.
Javier Solterounlockedknows Aaron Rankin · together at Carnegie Mellon University (overlapped)
×7knows the team · via IBM
×2knows the team · via Cisco
knows the team · via Endeca
knows the team · via Carnegie Mellon University
Sprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
Founders & leadership
Sprout Social was founded in 2010 by Aaron Rankin, Justyn Howard, and Peter Soung.
AR
JH
Justyn HowardinCo-founderJustyn Howard is CEO of Sprout Social, which provides a social media management platform offering automation, integrations, and analytics tools for marketing teams.
PS
Peter SounginFounderFounder of Sprout Social, a social media management platform, where he led the Growth team focused on trial conversion, retention, and revenue expansion, scaling it into a product-led growth function. He also advises early-stage software companies on identifying their target customer, reaching product-market fit, product strategy, and growth initiatives.
Board
PB
EL
Eric LefkofksyBoard director
JK
Jason KreuzigerBoard director
GL
Gilbert LaraBoard director
BK
Brad KeywellBoard director
PL
Paul LeeBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$85.5M disclosed across 3 rounds · 2014–2018
▶$40.5MraisedDec 2018 · 8 investors · Other TechnologyRule 506(b)
▶$40.5MraisedDec 2018 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Peter BarrisDirector
- Heidi JonasExecutive Officer
- Justyn HowardExecutive Officer, Director
- Jason KreuzigerDirector
- Victor Pascucci IIIExecutive Officer, Director
- Aaron RankinExecutive Officer, Director
- Offering amount
- $40.5M
- Amount sold
- $40.5M
- Minimum investment
- $500K
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$37MraisedFeb 2016 · 2 investors · OtherRule 506(b)
▶$37MraisedFeb 2016 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Aaron RankinExecutive Officer, Director
- Peter BarrisDirector
- Eric LefkofksyDirector
- Justyn HowardExecutive Officer, Director
- Jason KreuzigerDirector
- Offering amount
- $42M
- Amount sold
- $37M
- Minimum investment
- $5M
- Proceeds to insiders
- $3.6M
- First sale
- Feb 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8MraisedJun 2014 · 2 investors · Business ServicesRule 506(b)
▶$8MraisedJun 2014 · 2 investors · Business Services
Rule 506(b)Officers, directors & promoters on the filing
- Peter BarrisDirector
- Gilbert LaraDirector
- Brad KeywellDirector
- Justyn HowardExecutive Officer, Director
- Paul LeeDirector
- Aaron RankinExecutive Officer, Director
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Sprout Social went on to found or lead other companies.
Competitors · 7
by search overlap
Hootsuite28147 shared keywordsHootsuite is a social media management platform that helps organizations manage, analyze, and optimize their social media presence across multiple networks. The company serves businesses of all sizes, from small companies to enterprises, providing tools for social marketing, listening, employee advocacy, and customer service.
Buffer22054 shared keywordsBuffer is a social media management platform that enables small businesses, creators, and individuals to schedule posts, analyze engagement, and manage their presence across multiple social networks. The company provides tools for organic marketing and content distribution beyond publishing, including analytics and micro-site building capabilities.
Later13191 shared keywordsLater is a platform for influencer marketing, social media management, and creator commerce that helps brands plan content, run campaigns, and track performance alongside creators.
Brandwatch Exits false12242 shared keywordsBrandwatch provides social media management and marketing intelligence platforms that enable brands and agencies to monitor, analyze, and manage their digital presence and execute data-driven social strategies.
Sprinklr11411 shared keywordsSprinklr provides an AI-native customer experience platform that manages feedback, customer interactions, and contact center operations across multiple channels. The platform serves large enterprises by automating feedback analysis, conversational analytics, quality management, and social listening to improve customer satisfaction and agent performance.
Metricool10868 shared keywordsMetricool is a social media management and analytics tool that helps professionals schedule content, measure performance, and manage their presence across social platforms. It serves content creators, marketers, and businesses managing multiple social media accounts.
Canva7189 shared keywordsDesign platform; Blackbird invested when it was just an idea and in every round since.
Companies competing with Sprout Social for the same Google search keywords, organic and paid, via search-intersection analysis.
Acquisitions · 2
Early investors' stakes continue via these dealsSimply Measured
Simply Measured was a Seattle-based company offering a social media analytics and reporting platform that helped brands and agencies track and measure performance across networks like Twitter, Facebook, and Instagram.
Tagger
Creator marketing workflow software
In the news
Sprout Social (SPT) Q2 2026 Earnings Call Transcript - AOLaol.com · Aug 2026
Sprout Social Raises Profit Outlook After Q2 Beat, Plans 20% Workforce Cut — BigGo Financefinance.biggo.com · Aug 2026
Sprout Social (NASDAQ: SPT) grows Q2 revenue 11% and raises 2026 margin outlookstocktitan.net · Aug 2026
Sprout Social nabs $40.5M ($800M valuation) building social tools for businessestechcrunch.com · Dec 2018
Sprout Social Raises $42M for Its Marketing Toolstechcrunch.com · Feb 2016Frequently asked questions
- What does Sprout Social do?
- Sprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
- Who founded Sprout Social?
- Sprout Social was founded by Aaron Rankin, Justyn Howard, Peter Soung in 2010.
- Who are Sprout Social's investors?
- Sprout Social's investors include Lightbank, New Enterprise Associates (NEA), Future Fund, Goldman Sachs.
- How much funding has Sprout Social raised?
- Sprout Social has disclosed $85.5M raised across 3 rounds.
- Where is Sprout Social headquartered?
- Sprout Social is headquartered in Chicago, US.