Fundraising Fox

ShopUp

Founded 2017 · 1,095 employees on LinkedIn · 10 known investors

Find your way into ShopUp

164 people in our graph share verified history with the ShopUp team — schools, employers, funds. One of them is your warm intro.

Neeraj Aroraunlockedknows Sujayath Ali · together at Indian School of Business (overlapped)
×11knows the team · via Indian School of Business

ShopUp operates a full-stack B2B commerce platform connecting mills and manufacturers to small neighborhood shops, handling sourcing, logistics, and financing for these micro-retailers. It serves Bangladesh's fragmented retail market, giving millions of people access to food and household essentials through its shop network.

B2B MarketplacesE-commerceFintechLogistics & Supply ChainRetail Tech

Founders & leadership

ShopUp was founded in 2017 by Afeef Zaman, Ataur Rahim Chowdhury, and Sujayath Ali.

AZAfeef Zaman
Afeef ZamaninFounder & Group CEO, SILQ
ARAtaur Rahim Chowdhury
Ataur Rahim ChowdhuryinCo-founder & CEO, ShopUp (Bangladesh)
SASujayath Ali
Sujayath AliinCo-founder & Group COO, SILQSujayath Ali is co-founder and Group COO of SILQ (formed through ShopUp's merger with Sary), a B2B commerce platform connecting suppliers to micro-retailers across South Asia and the Middle East. Previously, he was founding product manager at Amazon India, a senior business leader at Visa, and founder of Voonik, a value-fashion e-commerce platform that raised $40M and merged with ShopUp in 2018.

Investors · 10

Flourish VenturesSan Francisco · $100K – $5M
MyAsiaVCSeattlevia Aabhas Khanna · inferred
Valar Ventures LlcSan Francisco · $100K – $5M
Fasanara CapitalreportedLondon
Prosus VenturesreportedAmsterdam · $3.3M – $104M
Sequoia Capitalreported · 2 sourcesMenlo Park · $4.4M – $214M
SpeedinvestreportedVienna · $5M – $30M

Also in the syndicate · 3

Lonsdale CapitalSequoia Capital IndiaVEON Ventures

Funding

SEC filings, press & company announcements

$100M disclosed across 1 of 3 rounds · 2020–2026

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 5

by search overlap
OfferUp6 shared keywordsOfferUp is a mobile marketplace platform that enables buyers and sellers to trade items locally. The platform targets both individual sellers and local businesses seeking to reach nearby customers.
Sumup4 shared keywordsSumUp provides card readers and payment solutions such as invoices, gift cards, and payment links aimed at small merchants and businesses that are underserved by traditional banks. Founded in 2012, it offers financial services to more than 4 million businesses worldwide.
ClickUp4 shared keywordsClickUp provides a customizable work management platform that adapts to different company teams and projects across various functions including marketing, sales, and project management.
WayUp3 shared keywordsWayUp is a job matching platform for early-career candidates, helping students and recent graduates discover entry-level and internship opportunities. The platform connects job seekers with employers and focuses on matching candidates based on skills and fit rather than demographic factors.
BetterUp3 shared keywordsBetterUp provides an AI-powered coaching and professional development platform that helps organizations support employee growth and wellbeing. The platform serves enterprises and their employees through behavioral science-backed coaching and talent management tools.

Companies competing with ShopUp for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

ShopUp's parent platform raises $100 million for Saudi financing push | The Daily Starthedailystar.net · Aug 2026ShopUp’s parent platform raises $100m | The Daily Starthedailystar.net · Aug 2026ShopUp's parent platform secures $100m funding to fuel Saudi expansiondhakatribune.com · Aug 2026Commerce platform ShopUp raises $75 million in Bangladesh's largest funding | TechCrunchtechcrunch.com · Sep 2021[TechCrunch] Commerce platform ShopUp raises $75 million in Bangladesh's largest funding | Flourish Venturesflourishventures.com · Sep 2021Sequoia Capital: B2B platform ShopUp raises $22.5 million funding co-led by Sequoia, Flourish Ventures - The Economic Timeseconomictimes.indiatimes.com · Oct 2020

Frequently asked questions

What does ShopUp do?
ShopUp operates a full-stack B2B commerce platform connecting mills and manufacturers to small neighborhood shops, handling sourcing, logistics, and financing for these micro-retailers. It serves Bangladesh's fragmented retail market, giving millions of people access to food and household essentials through its shop network.
Who founded ShopUp?
ShopUp was founded by Afeef Zaman, Ataur Rahim Chowdhury, Sujayath Ali in 2017.
Who are ShopUp's investors?
ShopUp's investors include Flourish Ventures, MyAsiaVC, Valar Ventures Llc, Fasanara Capital, Prosus Ventures, Sequoia Capital, Speedinvest.
How much funding has ShopUp raised?
ShopUp has disclosed $100M raised across 1 of its 3 known rounds.