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ServiceNow
NYSE: NOWalso invests · investor profileSanta Clara, US · Founded 2004 · Incorporated in Delaware · Public · 5 known investors
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ServiceNow provides a cloud-based platform that combines AI, data management, and workflow orchestration to help enterprises automate and govern their business processes across IT, customer service, human resources, finance, and other operational areas. The platform connects disparate systems and data sources while enabling organizations to deploy AI-powered agents and applications that transform data insights into controlled, executable business outcomes.
Founders & leadership
ServiceNow was founded in 2004 by Frederic B Luddy.
Board
Investors · 5
Reported raises · per SEC filings
Form D private placements▶$389.1MraisedSep 2025 · 40 investors · Other TechnologyRule 506(b)
- Paul FippsExecutive Officer
- Gina MastantuonoExecutive Officer
- Paul E ChamberlainDirector
- Jonathan C ChadwickDirector
- Jacqueline CanneyExecutive Officer
- Susan L BostromDirector
- Teresa BriggsDirector
- William R McDermottExecutive Officer, Director
- Amit ZaveryExecutive Officer
- Frederic B LuddyDirector
- Lawrence J Jackson JrDirector
- Joseph """Larry""" QuinlanDirector
- Russell S ElmerExecutive Officer
- Anita M SandsDirector
- Nicholas TzitzonExecutive Officer
- Offering amount
- $389.1M
- Amount sold
- $389.1M
- First sale
- May 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
The ServiceNow mafia →31 people who came through ServiceNow went on to found or lead other companies.
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Acquisitions · 3
Early investors' stakes continue via these dealsdata.world was an Austin-based enterprise data catalog platform combining a knowledge graph with tools for data discovery and governance.
Logik.ai developed an AI-powered, headless Configure-Price-Quote (CPQ) platform helping B2B companies streamline complex sales and quoting processes.
Sweagle was a Belgian startup that built a platform for centrally managing, validating, and securing configuration data across enterprise cloud, SaaS, and legacy applications to prevent deployment failures and outages.
Frequently asked questions
- What does ServiceNow do?
- ServiceNow provides a cloud-based platform that combines AI, data management, and workflow orchestration to help enterprises automate and govern their business processes across IT, customer service, human resources, finance, and other operational areas. The platform connects disparate systems and data sources while enabling organizations to deploy AI-powered agents and applications that transform data insights into controlled, executable business outcomes.
- Who founded ServiceNow?
- ServiceNow was founded by Frederic B Luddy in 2004.
- Who are ServiceNow's investors?
- ServiceNow's investors include JMI Equity, Lingotto, Sequoia Capital, String Ventures, Greylock Partners.
- Is ServiceNow publicly traded?
- Yes — ServiceNow trades on NYSE under the ticker NOW.
- Where is ServiceNow headquartered?
- ServiceNow is headquartered in Santa Clara, US.