/Companies

Traceloop

AcquiredYC W23

Tel Aviv-Yafo, IL · Founded 2023 · 9 employees · 7 known investors

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Traceloop provides debugging and monitoring tools for developers building machine learning systems and large language model applications. The platform helps teams observe and troubleshoot production systems, including real-time inference and model behavior.

Also known as Vecinity Inc. · Vecinity, Inc. · Enrolla · Rovie · Rovie, Vecinity, Enrolla, Traceloop, traceloop · Vecinity

Founders & leadership· Y Combinator alumni (W23)

Traceloop was founded in 2023 by Nir Gazit and Gal Kleinman.

NGNir Gazit
Nir GazitCEO & Co-Founder2023–2026Nir Gazit worked as chief architect at Fiverr and previously at Google, with over 15 years of software development experience and an M.Sc in computer science from Hebrew University of Jerusalem.
GKGal Kleinman
Gal KleinmanCTO & Co-Founder2022–2026Gal Kleinman previously managed R&D at Fiverr and has experience leading software development projects across SaaS products, data infrastructure, and machine learning systems.

Investors · 7

Funding

SEC filings, press & company announcements

$6.1M disclosed across 1 round · 2025

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Traceloop offers an observability and reliability platform for applications built on large language models. The product captures traces of prompts, responses, latency and related telemetry with a single line of instrumentation code, and turns raw LLM logs into structured quality signals. It is positioned to address two problems the company describes: ad-hoc, spreadsheet-based quality scoring that leaves results in doubt, and silent model drift where output quality degrades before teams detect it.

On top of tracing, Traceloop runs evaluations on production data. Built-in metrics such as faithfulness, relevance and safety are applied automatically without configuration, and teams can define custom quality criteria, annotate real examples and train a custom evaluator that scores outputs according to their own standards. Evaluations can be executed in continuous-integration workflows (for example, on every pull request) or in real time as the application runs, with thresholds used to gate releases. The company frames this as a continuous feedback loop between evaluations and monitoring.

Traceloop is built on OpenTelemetry and ships OpenLLMetry, its open-source SDK, published on GitHub. Instrumentation is available for Python, TypeScript, Go and Ruby, either through OpenLLMetry or through Hub, the company's native OpenTelemetry-based gateway. The platform supports more than 20 model providers (including OpenAI, Anthropic, Gemini, Bedrock and Ollama), vector databases such as Pinecone and Chroma, and orchestration frameworks including LangChain, LlamaIndex and CrewAI.

Business model

Traceloop sells a developer platform for LLM observability and evaluation, offered as a hosted service with a free entry tier and published pricing, alongside self-managed deployments. An open-source SDK, OpenLLMetry, serves as the instrumentation layer and adoption channel for the commercial platform.

Latest developments

Traceloop's website announces that the company is joining ServiceNow.

▸Full profile — market position, technology, go-to-market

Market position

Traceloop positions itself as an LLM reliability and observability platform serving both startup and enterprise customers across cloud and isolated environments.

The company emphasizes reliance on open standards (OpenTelemetry) and an open-source SDK to avoid vendor lock-in, minimal-setup instrumentation, automatic out-of-the-box quality metrics plus trainable custom evaluators, broad compatibility across model providers, vector databases and orchestration frameworks, and enterprise deployment options including cloud, on-premises and air-gapped, with SOC 2 and HIPAA compliance.

Technology

The platform is built on OpenTelemetry standards. OpenLLMetry, the company's open-source SDK, instruments LLM applications in Python, TypeScript, Go and Ruby; a gateway component called Hub provides a native OpenTelemetry-based ingestion path. Collected traces cover prompts, responses and latency, and are scored by built-in evaluators (faithfulness, relevance, safety) or by custom evaluators trained on user-annotated examples.

Go-to-market

Self-service onboarding via a free tier and a one-line instrumentation SDK, supported by demo requests for larger buyers, documentation, and an open-source GitHub project that drives developer adoption.

Engineering teams shipping LLM-based applications, ranging from startups to enterprises, including organizations with regulated or restricted infrastructure requirements that need on-premises or air-gapped deployments.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Compliance certificationsJan 2026SOC 2 and HIPAA compliant
HeadcountAug 20262
Supported LLM providersJan 202620 providers

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Traceloop went on to found or lead other companies.

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Companies working in the same space as Traceloop.

Timeline · 1

launches, deals, and filings
Jan 2026
Traceloop announces it is joining ServiceNow

A banner on Traceloop's homepage states that the company is joining ServiceNow.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 2

corporate structure
Vecinity Inc.
Vecinity, Inc.

In the news

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Traceloop do?
Traceloop is an LLM reliability platform for tracing, evaluating and monitoring large language model applications.
Who founded Traceloop?
Traceloop was founded by Nir Gazit, Gal Kleinman in 2023.
Who are Traceloop's investors?
Traceloop's investors include Ibex Investors, Y Combinator, Samsung Next, Eight Capital, Grand Ventures, Sorenson Ventures, Ride Home.
How much funding has Traceloop raised?
Traceloop has disclosed $6.1M raised across 1 round.
Where is Traceloop headquartered?
Traceloop is headquartered in Tel Aviv-Yafo, IL.