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Friendly Data
500 GlobalFounded 2016 · 3 known investors
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Friendly Data builds a natural language query layer for databases, accepting spoken or typed questions and converting them into SQL. Results are returned in JSON, allowing companies to give employees and end users a way to retrieve data without writing queries themselves.
Founders & leadership
Friendly Data was founded in 2016 by Alex Zaytsav, Alexey Zenovich, and Michael Rumiancau.
AZ
Alex ZaytsavCTO & Co-Founder2016–2018Software engineer with 13+ years of experience building production systems at scale. Zaytsav co-founded Friendly Data, a natural language query engine acquired by ServiceNow in 2018, and subsequently served as CTO and co-founder of PrimeTwin, where he architected a multi-tenant AI platform; he has also worked on AI test automation and EV-mobility initiatives.
MR
Michael Rumiancau
Investors · 3
500 Globallisted by 500 GlobalPalo Alto · $150K
How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
Founder mafia
2 people who came through Friendly Data went on to found or lead other companies.
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Frequently asked questions
- What does Friendly Data do?
- Friendly Data builds a natural language query layer for databases, accepting spoken or typed questions and converting them into SQL. Results are returned in JSON, allowing companies to give employees and end users a way to retrieve data without writing queries themselves.
- Who founded Friendly Data?
- Friendly Data was founded by Alex Zaytsav, Alexey Zenovich, Michael Rumiancau in 2016.
- Who are Friendly Data's investors?
- Friendly Data's investors include 500 Global, Digital Future Investments Ltd, String Ventures.