Market Force Information
Founded 2005 · 612 employees on LinkedIn · 2 known investors
Market Force provides mystery shopping, customer experience surveys, and field auditing services for multi-location businesses across retail, hospitality, food service, and other industries. The company operates a proprietary platform (KnowledgeForce) to measure and improve customer experience and operational performance.
Also known as Market Force · Market Force Information®
Investors · 2
Company profile
researched Aug 2026Market Force Information is a customer experience management company serving multi-unit organizations that operate many physical locations. Its stated aim is to improve performance at each individual location through a bundled suite of services spanning three areas: employee engagement (employee surveys, employee support and employee rewards), operational excellence (mystery shopping, site audits and merchandising) and customer experience management (customer surveys, customer support and social media reviews).
Around these measurement services the company layers analytics, mobile apps and reporting technology, including a data-driven dashboard product called KnowledgeForce, plus predictive models intended to identify which operational factors most influence growth and profitability. It also offers consulting to help clients design metrics programs, and publishes industry benchmarking research based on consumer panel studies, with brand rankings released by sector, including a banking industry study. The company markets more than 15 integrated services and states that over 200 brands use its offerings and that it handles more than 50,000 inbound support contacts per month.
Business model
Market Force sells performance measurement and customer experience services to enterprises, combining recurring measurement programs (mystery shopping, audits, employee and customer surveys, customer support handling) with analytics, a reporting technology platform and consulting engagements. It also offers CX Express, a lower-priced mystery shopping product with no minimums or long-term commitments, positioned for buyers who want to order on demand.
Revenue is generated from client-paid measurement, analytics, reporting and consulting services, including an entry-level mystery shopping product priced for on-demand ordering without contractual minimums.
Traction
The company reports over 200 brands using its services, more than 15 integrated services, and over 50,000 inbound support contacts handled monthly, alongside an expanding volume of panel research surveys conducted for large brands.
▸Full profile — market position, technology, go-to-market, geography
Market position
Market Force describes a global customer base of over 200 brands and produces recurring cross-industry benchmarking through annual, ad-hoc and continuous panel studies.
The company positions its integrated, turn-key bundling of employee engagement, operational excellence and customer experience services — more than 15 services delivered together with shared analytics and reporting — as a way to save clients time and money versus separate point solutions, and highlights its ability to gather information across multiple channels.
Technology
Market Force deploys reporting technology that integrates and visualizes performance data, analytics solutions described as powered by AI, predictive models, and mobile apps. KnowledgeForce is cited by a client as a comprehensive data-driven dashboard delivering operational insights.
Go-to-market
The company markets directly to enterprise brands through its website with meeting requests and service education, and supports delivery by recruiting a consumer panel and a field force of paid mystery shoppers. Published panel studies and industry brand rankings serve as content-led demand generation.
Multi-unit organizations with distributed physical locations, including restaurant chains (buffet, fast food and coffee brands), fuel and energy companies, grocery, and rental and leasing retailers, as reflected in client testimonials.
Geography
Market Force refers to global customers and cites international clients such as an international fuel company and a multinational energy company.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsMarket Force introduced CX Express, an express mystery shopping offering sold without commitments, minimums or long-term obligations, allowing clients to order, stop or restart at any time.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Market Force Informationmarketforce.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Market Force Information do?
- Market Force Information provides customer experience, mystery shopping and operational measurement services for multi-unit brands.
- Who are Market Force Information's investors?
- Market Force Information's investors include Aurum Venture Partners, Escalate Capital Partners.