Selerix
Founded 2002 Β· 202 employees on LinkedIn Β· 2 known investors
Selerix provides benefits administration software that handles enrollment, eligibility, healthcare compliance, and employee engagement, paired with a dedicated support team. It serves employers, brokers and resellers, and insurance carriers.
Also known as Selerix Systems Β· Selerix Systems, Inc.
Investors Β· 2
Also in the syndicate Β· 1
Company profile
researched Aug 2026Selerix (Selerix Systems) develops cloud-based benefits administration software for employers, brokers and resellers, and insurance carriers. Its core platform, BenSelect, handles enrollment workflows, eligibility rules and plan configuration, connects to payroll and carrier systems, and provides administrative dashboards and decision support. Complementary products include Selerix Engage, a communications tool for scheduling automated, targeted benefits messaging by email, SMS or employee portal with engagement metrics; Selerix ACA for year-round Affordable Care Act compliance; and SyncStream, part of the Selerix product family, which provides ACA tracking, filing, auditing and past-year compliance services. The platform covers both core benefits such as medical and voluntary benefits, and includes COBRA and ACA reporting compliance functions.
The company positions itself for organizations with complex benefits needs β mid-sized to large employers, brokers managing multiple clients, and carriers seeking enrollment and data-management integrations β and pairs its software with a dedicated support team, role-specific virtual training paths (case building, voluntary benefits, data management), and implementation services. Support is offered by email and phone during business hours from 8:00 a.m. to 6:30 p.m. Central time, Monday through Friday.
Selerix reports more than 1,000 benefits integrations with HRIS platforms, payroll providers and carriers, and states that it works with every major carrier in the market.
Founding story
Selerix traces its origins to a group of veteran software developers who worked together at SelectQuote between 1994 and 2002, building insurance industry expertise. In 2002 Selerix Systems was formed, with its founders initially consulting and developing large-scale strategies for employer benefit administration, worksite marketing and employee benefit enrollment before the offering was expanded into a full benefits administration system. Lyle Griffin is identified as co-founder and served as president for 22 years.
Business model
Selerix licenses its benefits administration, engagement and compliance software to employers and sells through and to brokers, resellers, carriers and licensees, which distribute or embed the BenSelect platform for their own clients. Software is complemented by implementation, client-service, advisory and training offerings.
Sourcing indicates a software platform sold to employers and to intermediaries (brokers/resellers) and carriers/licensees that adopt the BenSelect solution; specific pricing terms are not disclosed in the available material.
Traction
Company-reported figures include 14 million employees enrolled, more than 1,000 integrations, 26,000+ companies served and $19 billion in premium. Historical milestones cited by the company include a first client going live on BenSelect in 2003, adoption by 13 carriers and licensees in 2004, and service to more than 21,000 employer groups by 2005.
Latest developments
Steele Benefits became part of Selerix in 2025, combining benefits administration, ACA compliance and employee engagement offerings. Leadership under CEO Tim Pratte includes CFO Chris McCoy and CMO Jill Crawford, and the company states it is hiring. Selerix was recognized among Inspiring Workplaces' 2024 Top 25 Work Tech Vendors.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Selerix describes itself as having over two decades of operating history in benefits administration and, together with SyncStream, as one of the largest providers of ACA solutions in the market. Press coverage characterizes it as a leading provider of cloud-based benefits administration solutions. It was named one of the 2024 Top 25 Work Tech Vendors by Inspiring Workplaces.
The company emphasizes the combination of a configurable platform with a dedicated, tenured human support team rather than a ticket-queue model, breadth of carrier/payroll/HRIS integrations, and a single provider covering benefits administration, employee communication and ACA/COBRA compliance following the additions of SyncStream, TBX and Steele Benefits.
Technology
A cloud-based benefits administration platform (BenSelect) with configurable enrollment workflows, eligibility rules and plan options; personalized, behavior-based decision support and benefits education; interactive administrative dashboards; and secure data exchange with carriers, payroll and HRIS systems via more than 1,000 integrations. Engage adds multi-channel automated communications with real-time open, click and engagement metrics; SyncStream and Selerix ACA provide ACA tracking, filing, auditing and reporting.
Go-to-market
Direct sales supported by guided demos (typically 60β90 minutes) and "talk to an expert" consultations, alongside a partner channel of brokers, resellers, carriers and licensees. Content marketing through a resource hub and blog on open enrollment, benefits engagement and ACA compliance supports demand generation, and the company participates in industry events such as HR Tech.
Employers β described as best suited to mid- to large-sized organizations with complex benefits needs β plus brokers and resellers managing multiple client accounts, and insurance carriers needing enrollment, administration and data integration capabilities. Cited customer examples include AE2S and Graham Health System, and the company's first client was a 5,000-life healthcare network.
Geography
Headquartered in McKinney, Texas, in the Dallas metroplex (headquarters opened 2008), with a client service office in Columbia, South Carolina (opened 2014). The 2025 acquisition target Steele Benefits is based in Indianapolis.
History
Founded in 2002, Selerix went live with its first client β a 5,000-life healthcare network β on BenSelect in 2003, and by 2004 the product had been adopted by 13 carriers and licensees; by 2005 the company reported delivering solutions to more than 21,000 employer groups. It opened a McKinney, Texas headquarters in 2008 and a client service office in Columbia, South Carolina in 2014. Selerix ACA launched in 2015 and Selerix Engage in 2020. NexPhase Capital made a significant investment in the company in 2021. In 2024, founder Lyle Griffin retired from executive duties and moved to the board, succeeded as CEO by Tim Pratte; the same year Selerix added SyncStream (ACA solutions) and TBX (benefits education and decision support). In 2025 it acquired Indianapolis-based Steele Benefits.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 10
launches, deals, and filingsSelerix acquired Indianapolis-based Steele Benefits, a provider of benefits engagement, enrollment and administration services.
Tim Pratte joined Selerix as CEO and board member, succeeding co-founder and 22-year president Lyle Griffin, who remained on the board. Pratte previously served as COO of PrismHR and chief strategy officer of Vensure Employer Solutions, and earlier as CEO of Questco.
SyncStream became part of Selerix, which the company says created one of the largest providers of ACA solutions in the market, adding ACA tracking, filing, auditing and past-year compliance services.
Selerix added TBX, bringing benefits education and decision support capabilities to its enrollment offering.
Selerix Systems was recognized as one of Inspiring Workplaces' 2024 Top 25 Work Tech Vendor winners.
Selerix reports that NexPhase Capital, citing the company's technology platform and growth prospects, made a significant outside investment; the amount was not disclosed.
Selerix launched Engage, a tool for employers to communicate with employees about their benefits via email, SMS and portal.
Selerix launched Selerix ACA, a year-round Affordable Care Act compliance solution for employers.
Selerix opened a headquarters office in McKinney, Texas, in the Dallas metroplex.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Selerixselerix.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Selerix do?
- Selerix is a McKinney, Texas-based provider of cloud benefits administration, enrollment, ACA compliance and employee engagement software.
- Who are Selerix's investors?
- Selerix's investors include First Analysis.
