Scoreplay
New York, US · Founded 2022 · Delaware corporation · 80 employees on LinkedIn · 11 known investors
ScorePlay provides AI-powered media asset management software for sports organizations, automating the centralization, tagging, and distribution of photos, videos, and live broadcast content. It serves teams, leagues, and competitions, offering digital and media asset management tools for marketing, broadcast, and IT roles.
Also known as ScorePlay
Founders & leadership
Scoreplay was founded in 2022 by Victorien Tixier and Xavier Green.
Investors · 11
Also in the syndicate · 7
Reported raises · per SEC filings
Form D private placements$5M disclosed across 1 of 2 rounds · 2023–2025
▶$5MraisedAug 2023 · 31 investors · OtherRule 506(b)
- Victorien TixierExecutive Officer, Director
- Xavier GreenExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- May 2023
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026ScorePlay operates an AI-powered media infrastructure platform built specifically for sports organizations. The software automates the centralization, tagging and distribution of media assets — photos, short-form video, long-form video and live broadcast feeds — so that teams, leagues, competitions and federations can find and deliver content quickly to their own channels, athletes, broadcasters, sponsors and partners. Core capabilities include automated ingestion, AI tagging of players and sponsors, facial and object recognition, automatic transcription (speech-to-text) and translation, video logging, live ingest via SRT and RTMP, clipping and reframing, permissions and digital rights controls, shareable links and branded distribution portals, usage analytics, SSO, an open API and an athlete-facing mobile app.
The product is packaged in three tiers: Creator, a digital asset manager for photos and short video workflows; Studio, a cloud media asset manager adding live ingest, video logging, an Adobe Premiere Pro panel, advanced clipping and social publishing, distribution rules and AI transcript/translation; and Pulse, an enterprise and hybrid MAM adding on-premise-to-cloud storage sync, hot/cold storage management, multifeed sync, custom integrations, enhanced analytics and platform customisation. ScorePlay hosts the platform on its own AWS environment but can also integrate with a customer's cloud or on-premise storage; a locally installed "Agent" bridges on-premise storage to the cloud, providing proxying, indexing and real-time syncing, including ingest of growing (live) files. Onboarding includes bulk archive ingestion and migration support and a standard two-week trial for new clients.
The company positions itself against the fragmented, general-purpose tooling that sports rights holders typically use, with the stated aim of shortening the time between capture and publication and increasing the commercial value of media libraries.
Founding story
Victorien Tixier (CEO) and Xavier Green (CTO) started ScorePlay in 2021 after observing that sports organizations managing exploding volumes of content across platforms relied on fragmented, siloed tools — photos in one system, large files moving through servers — and lacked a way to manage and monetize media assets efficiently. Toulouse FC was the first club to use the platform, and along with AS Monaco was an early partner in co-building the product.
Business model
ScorePlay sells software to sports organizations in three packaged tiers (Creator, Studio and Pulse), with Pulse configured as a custom enterprise and hybrid media infrastructure engagement. Pricing is not published; prospects are directed to book a demo or contact sales, and enterprise buyers can run a proof of concept with agreed success metrics. Delivery is primarily as a hosted service on ScorePlay's AWS cloud, with options to integrate the customer's own cloud or on-premise storage.
Packaged software subscriptions across three tiers plus custom enterprise solutions; the company stated it was profitable at the time of its February 2025 Series A.
Traction
As of the February 2025 Series A announcement, ScorePlay reported more than 200 sports organizations as customers, 3x year-over-year growth, profitability, and a perfect client retention rate since inception. Its customer base spanned 50+ U.S. teams, 100+ European clubs and 50+ leagues and federations. The company's website subsequently reports 300+ sports organizations, more than 10,000 athletes receiving content through its app, and over 145 million minutes of video uploaded per month. MLS has a league-level agreement with ScorePlay, and Inter Miami has used the platform since 2023.
Latest developments
In February 2025 ScorePlay closed a $13 million Series A led by 20VC, with Seven Seven Six, APEX Capital and strategic investors including BYL Ventures (Giannis Antetokounmpo), Trybe Ventures (Alex Morgan), FIBA, Nico Rosberg, Pat Cummins, Edouard Mendy, Aïssa Mandi and LORi6 Ventures (Ciryl Gane). The company said proceeds would fund expansion, additional product features and growth of the customer success team. It has since introduced a three-tier product structure (Creator, Studio, Pulse) and a rebrand, and reports scaling to 300+ sports organizations.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
ScorePlay describes itself as media infrastructure purpose-built for sport, distinguishing it from generic digital and media asset management tools that sports organizations otherwise assemble. As of February 2025 it reported use by more than 200 leading sports organizations worldwide, including 50+ U.S. teams (NBA and NHL franchises among them), 100+ European clubs across the Premier League, LaLiga and Bundesliga, and 50+ leagues and federations including MLS, NWSL and international federations in basketball, volleyball and skiing; the company's site later cites 300+ sports organizations.
Sport-specific design across all disciplines rather than a general-purpose DAM; automated AI tagging and indexation that removes manual tagging from photographer and editor workflows; combined digital asset management, media asset management and live broadcast handling in one platform; hybrid on-premise/cloud architecture via the Agent that preserves existing file structures; and an athlete app that pushes recognised content to players within minutes for their own posting.
Technology
The platform combines AI tagging of athletes and sponsors, facial and object recognition, automatic transcription and translation, video logging and a search engine over indexed media. Live workflows support SRT and RTMP ingest with clipping directly from live feeds. A customer-installed Agent (running on a small VM or server, roughly 2-4 CPU cores and 4 GB RAM per stream) indexes and proxies on-premise storage without altering existing file structures and syncs to the cloud, enabling hybrid and hot/cold storage architectures. Content is organised into customisable Projects and Collections, with permissions-based rights management, SSO, an open API and integrations including Adobe Premiere Pro, YouTube and Zoomph.
Go-to-market
Direct enterprise and SMB sales organised by region, with named account executives, country and region managers for the UK and Nordics, DACH, Southern Europe, EMEA, North America and APAC, supported by dedicated customer success, solutions architecture and deployment functions. The company states growth has been driven primarily by client trust and referrals, and it uses demos, two-week trials and enterprise proofs of concept to convert prospects. League-level agreements (for example with Major League Soccer) provide a channel to member clubs, and athlete and industry investors act as strategic backers.
Sports teams, leagues, competitions and federations, and within them marketing/digital teams, media and broadcast specialists, and IT teams responsible for storage and media infrastructure. Athletes are secondary users via a mobile app that delivers their own content. Named users include Inter Miami CF, New York City FC, Sacramento Kings, West Ham United, Wolves, AIK Fotboll, Virtus Segafredo Bologna, Volleyball World, Wasserman Boxing, Toulouse FC and AS Monaco.
Geography
Headquartered in New York with three offices and a distributed global team including staff in Paris, London and São Paulo. Commercial coverage spans North America, the UK and Nordics, DACH, Southern Europe, wider EMEA and APAC, with customers across the United States and Europe and international federations.
History
Founded in 2021 by Tixier and Green with early co-development partners Toulouse FC and AS Monaco, ScorePlay expanded to work with teams, leagues and federations across multiple sports. It raised a $5 million seed round with Seven Seven Six, Kevin Durant, Mario Götze and other strategic investors, and on 11 February 2025 announced a $13 million Series A led by Harry Stebbings' 20VC, bringing total funding to $20 million. Headquartered in New York, the company reports three offices, 47 employees and 21 nationalities, with talent in Paris, London and São Paulo.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with Scoreplay for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsScorePlay announced a $13 million Series A round led by Harry Stebbings' 20VC, including Seven Seven Six, APEX Capital and strategic investors such as BYL Ventures, Trybe Ventures, FIBA, Nico Rosberg, Pat Cummins, Edouard Mendy, Aïssa Mandi and LORi6 Ventures. Proceeds are earmarked for expansion, platform innovation and customer success growth; total funding reached $20 million.
$13M source ↗
MLS confirmed it has an agreement in place with ScorePlay covering content management practices across the league and its clubs; Inter Miami has used the platform since 2023.
ScorePlay offers its platform in three packages: Creator (digital asset management for photos and short video), Studio (cloud media asset management with live ingest, logging, Adobe Premiere panel and AI transcription/translation) and Pulse (enterprise and hybrid MAM with on-prem/cloud storage sync, multifeed sync and custom integrations).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- Scoreplayscoreplay.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Scoreplay do?
- ScorePlay is an AI-powered media asset management platform for sports teams, leagues and federations.
- Who founded Scoreplay?
- Scoreplay was founded by Victorien Tixier, Xavier Green in 2022.
- Who are Scoreplay's investors?
- Scoreplay's investors include Kevin Durant, Seven Seven Six, another.vc, FELIX CAPITAL.
- How much funding has Scoreplay raised?
- Scoreplay has disclosed $5M raised across 1 of its 2 known rounds.
- Where is Scoreplay headquartered?
- Scoreplay is headquartered in New York, US.